The Municipality of Puebla is today's capital of the fourth most important city of Mexico. During 2009, its city hall ranked infirst place in category of metropolitan city as information and communication technologie...The Municipality of Puebla is today's capital of the fourth most important city of Mexico. During 2009, its city hall ranked infirst place in category of metropolitan city as information and communication technologies to reach part of "Digital City Award". From the strategy to use governmental efficiency, as well as interact with the population and socioeconomic development of the zone, free wireless internet was implemented in 39 areas to facilitate the access to training of citizenship by using this new form of media. The municipality has a population with great economic disparity, which is translated in strong social exclusion, located mainly in housing units and popular colonies with people in situation of hereditary poverty. Because of that, the need of knowing the profile and the consumer habits of mass media communication emerges. The research evaluates identification of actual and potential users of the web2.0, so it can be possible to recognize the chances of intervention in this segment and increase its participation on public character programs and promoting equality of opportunities and the possibility being a participative citizenship that contributes to the local human development.展开更多
Libraries are places in which all kinds of academic information are gathered, providing people with a broad platform for accessing a variety of knowledge. In addition to the knowledge in daily work, study and life, so...Libraries are places in which all kinds of academic information are gathered, providing people with a broad platform for accessing a variety of knowledge. In addition to the knowledge in daily work, study and life, some important historical materials are collected in libraries, and all of them are of important significance for studies of social development from multiple aspects. Influenced by information technology, the forms of library resources are no longer limited to books and documents, and digital resources have changed into part of the storage of library information. With the purpose of solving the problems in the current management of non-book resources, it is necessary for management personnel of libraries to actively change management model and make more scientific and sound resource management programs. Based on this point, an analysis is made by the author in this paper.展开更多
文摘The Municipality of Puebla is today's capital of the fourth most important city of Mexico. During 2009, its city hall ranked infirst place in category of metropolitan city as information and communication technologies to reach part of "Digital City Award". From the strategy to use governmental efficiency, as well as interact with the population and socioeconomic development of the zone, free wireless internet was implemented in 39 areas to facilitate the access to training of citizenship by using this new form of media. The municipality has a population with great economic disparity, which is translated in strong social exclusion, located mainly in housing units and popular colonies with people in situation of hereditary poverty. Because of that, the need of knowing the profile and the consumer habits of mass media communication emerges. The research evaluates identification of actual and potential users of the web2.0, so it can be possible to recognize the chances of intervention in this segment and increase its participation on public character programs and promoting equality of opportunities and the possibility being a participative citizenship that contributes to the local human development.
文摘Libraries are places in which all kinds of academic information are gathered, providing people with a broad platform for accessing a variety of knowledge. In addition to the knowledge in daily work, study and life, some important historical materials are collected in libraries, and all of them are of important significance for studies of social development from multiple aspects. Influenced by information technology, the forms of library resources are no longer limited to books and documents, and digital resources have changed into part of the storage of library information. With the purpose of solving the problems in the current management of non-book resources, it is necessary for management personnel of libraries to actively change management model and make more scientific and sound resource management programs. Based on this point, an analysis is made by the author in this paper.