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在线健康谣言的传播意愿研究——谣言来源、类型和传播对象的作用 被引量:25
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作者 张星 吴忧 夏火松 《南开管理评论》 CSSCI 北大核心 2020年第1期200-212,共13页
社交媒体上时常出现许多健康谣言,这些谣言的广泛传播不仅对社会媒体平台造成信誉损害,也对个人和社会造成严重影响,因此,对健康谣言扩散的研究已引起学术界的重视。本文从谣言的来源、内容和接收者三方面综合探究影响用户传播意愿的因... 社交媒体上时常出现许多健康谣言,这些谣言的广泛传播不仅对社会媒体平台造成信誉损害,也对个人和社会造成严重影响,因此,对健康谣言扩散的研究已引起学术界的重视。本文从谣言的来源、内容和接收者三方面综合探究影响用户传播意愿的因素。采用3(谣言来源:对照组vs.质量来源vs.数量来源)×2(谣言类型:恐惧谣言vs.希望谣言)的组间实验设计,对被试的认识信念和感知健康状态进行了测量。实验结果表明,数量来源和质量来源的健康谣言均能增强个体的传播意愿,二者对传播意愿的影响程度无显著差异。与希望谣言相比,用户更愿意传播恐惧谣言,尤其是带有数量来源的恐惧谣言;而当谣言类型为希望谣言时,质量来源和数量来源的谣言对用户传播意愿的影响无显著差异。研究还发现,认识天真的个体比认识强健的个体更容易传播谣言。当用户认识强健者时更愿意传播质量来源的谣言;当用户认识天真者时更愿意传播数量来源的谣言。感知健康状态较差的用户比感知健康状态较好的用户更容易传播健康谣言。高健康组的用户更愿意传播质量来源的谣言,低健康组的用户更愿意传播数量来源的谣言。 展开更多
关键词 在线健康谣言 质量来源 数量来源 传播意愿
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专业口碑还是群众口碑更好? 口碑类型对顾客购买意愿的影响研究 被引量:3
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作者 陈春峰 张德鹏 +1 位作者 张凤华 高鸿铭 《南开管理评论》 CSSCI 北大核心 2023年第4期25-35,I0005,I0006,共13页
口碑特征如何影响顾客购买意愿备受关注,然而有关口碑来源特征的研究甚少。本文基于后悔理论视角,探讨不同口碑类型(质量来源型口碑vs.数量来源型口碑)影响顾客购买意愿的作用机制及边界条件。通过四个研究发现:第一,数量来源型口碑较... 口碑特征如何影响顾客购买意愿备受关注,然而有关口碑来源特征的研究甚少。本文基于后悔理论视角,探讨不同口碑类型(质量来源型口碑vs.数量来源型口碑)影响顾客购买意愿的作用机制及边界条件。通过四个研究发现:第一,数量来源型口碑较质量来源型口碑能让顾客产生更高的购买意愿,预期后悔在口碑类型与购买意愿的关系间发挥中介作用。第二,感知社会距离和感知利他动机共同中介口碑类型与预期后悔的关系。第三,产品接收者类型(亲密vs.疏远)调节口碑类型与预期后悔及购买意愿之间的关系。本研究结论不仅有助于理解不同口碑来源的影响力差异,深化和拓展口碑影响效应的理论研究,而且对企业口碑营销实践具有重要的管理启示。 展开更多
关键词 质量来源 数量来源 预期后悔 产品接收者 购买意愿
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An overview of Turkish lignite qualities by logistic analysis 被引量:1
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作者 Bulent TUTMEZ Burak HOZATLI A. Kemal CENGIZ 《Journal of Coal Science & Engineering(China)》 2013年第2期113-118,共6页
As an indispensable energy source, lignite is almost exclusively used in power generation m TurKey, To assess me quality level of Turkish lignite, a multivariate statistical analysis was conducted. The relationship am... As an indispensable energy source, lignite is almost exclusively used in power generation m TurKey, To assess me quality level of Turkish lignite, a multivariate statistical analysis was conducted. The relationship among the lignite quality parameters has been investigated using a response method that is the logistic regression method. The analysis determines the effect of multiple predictor variables such as moisture, ash and sulphur presented simultaneously to predict membership of the two calorific value categories. By this way, a reliable binary response regression structure was constructed considering all the lignite fields in Turkey. Both the experiments on identifying the influential measurements and the measure of goodness of fit indicated that the overall model has a big capability to exhibit the relationship among the parameters of the Turkish lignite. 展开更多
关键词 LIGNITE calorific value logistic regression classification ratio
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Quantitative information measurement and application for machine component classification codes 被引量:1
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作者 李凌丰 谭建荣 刘波 《Journal of Zhejiang University-Science A(Applied Physics & Engineering)》 SCIE EI CAS CSCD 2005年第B08期35-40,共6页
Information embodied in machine component classification codes has internal relation with the probability distribu- tion of the code symbol. This paper presents a model considering codes as information source based on... Information embodied in machine component classification codes has internal relation with the probability distribu- tion of the code symbol. This paper presents a model considering codes as information source based on Shannon’s information theory. Using information entropy, it preserves the mathematical form and quantitatively measures the information amount of a symbol and a bit in the machine component classification coding system. It also gets the maximum value of information amount and the corresponding coding scheme when the category of symbols is fixed. Samples are given to show how to evaluate the information amount of component codes and how to optimize a coding system. 展开更多
关键词 Component classification codes Information source Information amount Information entropy of code bit
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Ligation of Caeca Improves Nitrogen Utilization and Decreases Urinary Uric Acid Excretion in Chickens
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作者 Jang-Ho Son 《Journal of Agricultural Science and Technology(A)》 2012年第4期495-504,共10页
This study was carried out to clarify role of ceca in nitrogen nutrition of the chicken. Exp. 1: The effect of cecal ligation on nitrogen utilization and excretion was investigated in chickens fed 5% to 14% protein d... This study was carried out to clarify role of ceca in nitrogen nutrition of the chicken. Exp. 1: The effect of cecal ligation on nitrogen utilization and excretion was investigated in chickens fed 5% to 14% protein diet. Irrespective of dietary protein level and different protein sources, the ligation of cecal decreased uric acid excretion and tended to increase nitrogen utilization and balance with the exception of urea-added 10% protein diet. Exp. 2: The effect of cecal ligation on nitrogen utilization and excretion was investigated in conventional and colostomized chickens fed a 5% protein diet or 5% protein diet plus urea. Total nitrogen excretion and uric acid excretion increased by colostomy were depressed by cecal ligation in chickens. Therefore, nitrogen utilization and balance decreased by colostomy were increased by cecal ligation. Urinary nitrogen excretion was significantly decreased by cecal ligation in colostomized chickens, but the cecal ligation did not change fecal nitrogen excretion in chickens fed either diet. Exp. 3: This experiment was carried out to examine the effects of removal of cecal contents on nitrogen utilization, balance and nitrogen excretion in cecally ligated chickens. Total nitrogen excretion was significantly decreased by washing out the cecal contents with saline or antibiotics. The cecal ligation and the removal of cecal contents significantly decreased uric acid excretion in the excreta. There was a highly inverse relationship between microbial counts in the ceca and an excretory amount of uric acid. Exp. 4: In order to examine effects of cecal ligation on microbial activity, microbes were counted and products of microbial fermentation were determined. The ligation of caeca decreased microbial counts, concentrations of acetic, propionic and butyric acids and ammonia concentration of cecal contents. These results suggest that nitrogen metabolism in chickens is affected by possible changes in cecal fermentation caused by preventing the substances from urine and digesta from entering into the ceca. 展开更多
关键词 Cecal role in nitrogen nutrition cecal ligation COLOSTOMY uric acid excretion chicken.
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DEM Production/Updating Based on Environmental Variables Modeling and Conflation of Data Sources 被引量:1
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作者 Tomaz Podobnikar 《Journal of Civil Engineering and Architecture》 2010年第11期33-44,共12页
Availability of digital elevation models (DEMs) of a high quality is becoming more and more important in spatial studies. Standard methods for DEM creation use only intentionally acquired data sources. Two approache... Availability of digital elevation models (DEMs) of a high quality is becoming more and more important in spatial studies. Standard methods for DEM creation use only intentionally acquired data sources. Two approaches which employ various types of data sets for DEM production are proposed: (1) Method of weighted sum of different data sources with morphological enhancement that conflates any additional data sources to principal DEM, and (2) DEM updating methods of modeling absolute and relative temporal changes, considering landslides, earthquakes, quarries, watererosion, building and highway constructions, etc. Spatial modeling of environmental variables concerning both approaches for (a) quality control of data sources, considering regions, (b) pre-processing of data sources, and (c) processing of the final DEM, have been applied. The variables are called rate of karst, morphologic roughness (modeled from slope, profile curvature and elevation), characteristic features, rate of forestation, hydrological network, and rate of urbanization. Only the variables evidenced as significant were used in spatial modeling to generate homogeneous regions in spatial modeling a-c. The production process uses different regions to define high quality conflation of data sources to the final DEM. The methodology had been confirmed by case studies. The result is an overall high quality DEM with various well-known parameters. 展开更多
关键词 Digital elevation/terrain model environmental variables data quality data conflation/integration spatial modeling.
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