期刊文献+
共找到2篇文章
< 1 >
每页显示 20 50 100
论现代企业的整体营销观
1
作者 郭志文 《计划与市场》 2000年第3期43-43,33,共2页
作为许多企业经营与管理的核心,营销活动及其成败已经成为企业生存与发展的关键所在.经济全球化,信息技术的民用电子商务的出现,日益激烈的市场竞争,顾客需求的多样化和顾客更多的追求“体验”,给现代企业的营销提出巨大的挑战.特别是... 作为许多企业经营与管理的核心,营销活动及其成败已经成为企业生存与发展的关键所在.经济全球化,信息技术的民用电子商务的出现,日益激烈的市场竞争,顾客需求的多样化和顾客更多的追求“体验”,给现代企业的营销提出巨大的挑战.特别是企业转型及需求低迷时期,企业如何更好地适应环境,提升整体营销能力,把握稍纵即逝的市场机会,克服营销中的“近观”,成为许多企业面临的重大课题.“ 展开更多
关键词 现代企业 整体营销 整体导向观 整体企业
下载PDF
WRITING TO LEARN THROUGH THEME-BASED MODULES/UNITS IN THE WHOLE LANGUAGE PHILOSOPHY 被引量:1
2
作者 朱甫道 《Chinese Journal of Applied Linguistics》 2007年第2期79-87,52+126,共11页
In the context of Chinese learning English writing to learn and length approach is one of the highlighted concepts and practices. It entails sufficient comprehensible input and active interaction. It is found that the... In the context of Chinese learning English writing to learn and length approach is one of the highlighted concepts and practices. It entails sufficient comprehensible input and active interaction. It is found that the theme-based modules/units, if organized and performed meaningfully and closely related to the learners' life and experiences, will best integrate these three elements in the process of the second language learning, which is geared in some major aspects to the whole language philosophy. 'Writing to learn' is a product of reverse thinking. In a theme-based module/unit, a writing task of the same theme is put at its end with some requirements for language enhancement. It serves as an engine to learn other skills. In reality, it is not writing alone that functions in the SLA, but writing at the final stage that requires comprehended input and good qualitative interaction together to fuel SLA. An experiment of 20 weeks shows the positive results for the model. 展开更多
关键词 writing to learn theme-based modules whole language philosophy output-oriented model
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部