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植入式广告新趋势研究 被引量:5
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作者 戎彦 《今传媒》 2011年第8期143-145,共3页
随着植入式广告在实践中的发展,植入式广告也发生了很多变化,文章从宏观和微观两个视角对这些新趋势进行了深入的研究:宏观视角立足于创意产业背景,植入从"寄生"走向"融合",同时,植入已经上升到策略的高度;微观视... 随着植入式广告在实践中的发展,植入式广告也发生了很多变化,文章从宏观和微观两个视角对这些新趋势进行了深入的研究:宏观视角立足于创意产业背景,植入从"寄生"走向"融合",同时,植入已经上升到策略的高度;微观视角则分析了植入内容与方式的变化。文章以影视剧(特别是电影)作为主要研究对象,以期对植入式广告最新变化有较为深入的把握,从而为这种未来主导广告形式的顺利发展提供更多的理论依据和指导。 展开更多
关键词 植入式广告 创意产业 整合植入
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电影植入式广告的运作策略探讨 被引量:2
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作者 黄洁 陆少敏 《电影文学》 北大核心 2012年第21期29-30,共2页
电影植入式广告作为一种新型的广告方式随着电影的发展不断地改变着形式和内容,它以一种更加隐性化、人性化的形式开始传播,并且在不知不觉中将商品或品牌信息在电影中展露、传播给消费者,从而让消费者在无意识中留下了深刻的品牌印象,... 电影植入式广告作为一种新型的广告方式随着电影的发展不断地改变着形式和内容,它以一种更加隐性化、人性化的形式开始传播,并且在不知不觉中将商品或品牌信息在电影中展露、传播给消费者,从而让消费者在无意识中留下了深刻的品牌印象,并在消费过程中影响其购买决策。解读电影与广告之间微妙的联系,分析研究电影植入式广告的运作策略,将会实现电影与广告的双赢。 展开更多
关键词 电影 植入式广告 整合植入
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论地方广电传媒的植入式营销策略
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作者 倪平方 《神州》 2012年第3期3-4,共2页
国家明文限制电视硬广告的播出时段和时间、越来越多的卫星电视覆盖、网络等新兴传媒的产生,同时缺乏人才与资金的现状使得地方广电传媒仍然依靠传统广告的狂轰滥炸,而这导致现代电视观众的抵触和排斥心理越来越强。使得地方广电传媒... 国家明文限制电视硬广告的播出时段和时间、越来越多的卫星电视覆盖、网络等新兴传媒的产生,同时缺乏人才与资金的现状使得地方广电传媒仍然依靠传统广告的狂轰滥炸,而这导致现代电视观众的抵触和排斥心理越来越强。使得地方广电传媒广告的投放效果也在逐渐降低,使得地方广电传媒的生存与发展受到了挑战。无论从大环境还是自身发展.地方广电传媒只能从直入式营销向置入武营销甚至向植入式营销转交,以改变传统广告的诉求方式和传播环境,提高广告的传达力,增强了接受效果。因而作为地方广电传媒将植入式营销作为研究对象是非常有意义的,本文就地方广电传媒开展植入式营销的策略进行详细论述。 展开更多
关键词 植入式营销 从置入式走向植入 创意产业 整合植入
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Bone integration properties of antibacterial biomimetic porous titanium implants 被引量:2
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作者 Guo-hui WANG Hua FU +2 位作者 Yan-zhong ZHAO Ke-chao ZHOU Shai-hong ZHU 《Transactions of Nonferrous Metals Society of China》 SCIE EI CAS CSCD 2017年第9期2007-2014,共8页
A novel antibacterial biomimetic porous titanium implant with good osseointegration was prepared by freeze-casting and thermal oxidation.Bone integration properties of the porous titanium implant were evaluated by cel... A novel antibacterial biomimetic porous titanium implant with good osseointegration was prepared by freeze-casting and thermal oxidation.Bone integration properties of the porous titanium implant were evaluated by cell proliferation assay,alkaline phosphatase activity assay,X-ray examination and hard bone tissue biopsy.The in vitro cell proliferation and the level of differentiation of the group with a modified nano-porous implant surface were significantly higher than those in the group without surface modification and the dense titanium control group(P<0.05).In vivo,bone growth and osteogenesis were found in the experimental groups with modified and unmodified porous titanium implants;osteoblasts in the modified group had more mature differentiation in the pores compared to the unmodified group.Such implants can form solid,biologically compatible bone grafts with bone tissues,exhibiting good osseointegration. 展开更多
关键词 antibacterial function surface modification porous titanium implant OSSEOINTEGRATION freeze-casting
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全球化与文化整合 被引量:27
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作者 扈海鹂 《哲学研究》 CSSCI 北大核心 2000年第1期25-30,共6页
关键词 全球化 文化整合 民族性 生活方式 植入整合
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首季《中国好声音》品牌植入营销分析
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作者 朱晓姝 《中国广告》 2013年第7期148-150,共3页
在第二季《中国好声音》即将拉开帷幕之际,笔者试图以第一季《中国好声音》,尤其是其总决赛场的整合植入状况及上海地区的受众效果反馈为例,聊聊中国这个风生水起的整合植入营销业态的状况及营销效果。
关键词 综艺节目 中国好声音 整合植入
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Effects of clonal integration on allelopathy of invasive plant Wedelia trilobata under heterogeneous light conditions 被引量:5
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作者 Lei Pu Lang Cheng +7 位作者 Ai Li Sha Liang Qing Wei Shulan Wu Linxuan He Xiangning Xu Ningfei Lei Jinsong Chen 《Journal of Plant Ecology》 SCIE CSCD 2022年第3期663-671,共9页
Plant invasion is one of the most serious threats to ecosystems worldwide.When invasive plants with the ability of clonal growth invading or colonizing in new habitat,their interconnected ramets may suffer from hetero... Plant invasion is one of the most serious threats to ecosystems worldwide.When invasive plants with the ability of clonal growth invading or colonizing in new habitat,their interconnected ramets may suffer from heterogeneous light.Effects of clonal integration on allelopathy of invasive plants are poorly understood under heterogeneous light conditions.To investigate the effects of clonal integration on allelopathy of invasive plant Wedelia trilobata under heterogeneous light conditions,a pot experiment was conducted by using its clonal fragments with two successive ramets.The older ramets were exposed to full light,whereas the younger ones were subjected to 20%full light.The younger ramets of each clonal fragment were adjacently grown with a target plant(one tomato seedling)in a pot.Stolon between two successive ramets was either severed or retained intact.In addition,two tomato seedlings(one as target plant)were adjacently grown in a pot as contrast.Compared with severing stolon,biomass accumulation,foliar chlorophyll and nitrogen contents,chlorophyll fluorescence parameters and net photosynthetic rates of the target plants as well as their root length and activity,were significantly decreased when stolon between interconnected ramets of W.trilobata retained intact.Under heterogeneous light conditions,transportation or sharing of carbohydrate between two successive ramets enhanced allelopathy of the young ramets subjected to 20%full light treatment.It is suggested that clonal integration may be important for invasion or colonization of invasive plants with ability of clonal growth under heterogeneous light conditions. 展开更多
关键词 stoloniferous plant clonal integration invasive mechanism heterogeneous environment ALLELOPATHY
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