As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and bu...As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges展开更多
Through the development of more than 60 years, the hot spring tourism industry in China will confront with a situation of ＂innovative competition, standard development, and secondary upgrade＂. In this paper, from th...Through the development of more than 60 years, the hot spring tourism industry in China will confront with a situation of ＂innovative competition, standard development, and secondary upgrade＂. In this paper, from the perspective of product integrated marketing theory, by taking Lushan （Xingzi） hot spring as an example, the authors carry out an analysis on some problems in the development of Xingzi hot spring tourism products, propose the framework and model of the integrated development of hot spring health tourism products, and also provide some suggestions for the design of Xingzi hot spring health tourism routes.展开更多
Dry tree semi is a fast developing technology and becomes more and more appealing to the operators as a solution for producing deepwater reserves. Utilizing a dry tree semi means spending less cost on well mainte-nanc...Dry tree semi is a fast developing technology and becomes more and more appealing to the operators as a solution for producing deepwater reserves. Utilizing a dry tree semi means spending less cost on well mainte-nance and interventions,while the production platform can be integrated and commissioned at quayside. This paper presents a comprehensive overview of various technologies for dry tree semi,such as E-semi,T-semi,paired-column semi and long stroke tensioners. Each dry tree semi concept is briefed in terms of global performance,top tension riser (TTR) tensioner system,quayside integration and feasibility to environment.展开更多
Based on an integrated refining/chemical plant processing 15 Mt/a of crude and manufacturing 1.0 Mt/a of ethylene under the guideline of＂engaging in refining, olefins and aromatics by whatever appropriate means＂ to ...Based on an integrated refining/chemical plant processing 15 Mt/a of crude and manufacturing 1.0 Mt/a of ethylene under the guideline of＂engaging in refining, olefins and aromatics by whatever appropriate means＂ to maximize the overall value of the integrated refining/chemical plant, it is necessary to concentrate on working on the flow diagram and the solution for mutual supply of materials between the refinery and ethylene plant. After analyzing the feedstock slate, the composition and properties of products, it is proposed to optimize the integrated refming/chemical plant in order to reduce investment and operating cost to realize maximization of the value of the integrated plant.展开更多
By virtue of the technique of integration within an ordered product (IWOP) of operators and the bipartite entangled state representation, we derive some new identities about operator Hermite polynomials in both the si...By virtue of the technique of integration within an ordered product (IWOP) of operators and the bipartite entangled state representation, we derive some new identities about operator Hermite polynomials in both the single-and two-variable cases. We also find a binomial-like theorem between the single-variable Hermite polynomials and the two-variable Hermite polynomials. Application of these identities in deriving new integration formulas, but without really doing the integration in the usual sense, is demonstrated.展开更多
文摘As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges
文摘Through the development of more than 60 years, the hot spring tourism industry in China will confront with a situation of ＂innovative competition, standard development, and secondary upgrade＂. In this paper, from the perspective of product integrated marketing theory, by taking Lushan （Xingzi） hot spring as an example, the authors carry out an analysis on some problems in the development of Xingzi hot spring tourism products, propose the framework and model of the integrated development of hot spring health tourism products, and also provide some suggestions for the design of Xingzi hot spring health tourism routes.
文摘Dry tree semi is a fast developing technology and becomes more and more appealing to the operators as a solution for producing deepwater reserves. Utilizing a dry tree semi means spending less cost on well mainte-nance and interventions,while the production platform can be integrated and commissioned at quayside. This paper presents a comprehensive overview of various technologies for dry tree semi,such as E-semi,T-semi,paired-column semi and long stroke tensioners. Each dry tree semi concept is briefed in terms of global performance,top tension riser (TTR) tensioner system,quayside integration and feasibility to environment.
文摘Based on an integrated refining/chemical plant processing 15 Mt/a of crude and manufacturing 1.0 Mt/a of ethylene under the guideline of＂engaging in refining, olefins and aromatics by whatever appropriate means＂ to maximize the overall value of the integrated refining/chemical plant, it is necessary to concentrate on working on the flow diagram and the solution for mutual supply of materials between the refinery and ethylene plant. After analyzing the feedstock slate, the composition and properties of products, it is proposed to optimize the integrated refming/chemical plant in order to reduce investment and operating cost to realize maximization of the value of the integrated plant.
基金supported by the National Natural Science Foundation of China (Grant Nos.10775097,11074190 and 10947017/A05)the specialized research fund for the Doctorial Progress of Higher Education of China (Grant No.20070358009)
文摘By virtue of the technique of integration within an ordered product (IWOP) of operators and the bipartite entangled state representation, we derive some new identities about operator Hermite polynomials in both the single-and two-variable cases. We also find a binomial-like theorem between the single-variable Hermite polynomials and the two-variable Hermite polynomials. Application of these identities in deriving new integration formulas, but without really doing the integration in the usual sense, is demonstrated.
