跨文化传通（cross cultural communication）是文化人类学研究的一个重要领域。医学的跨文化传通则①是一个生机勃勃、方兴未艾的研究课题。笔者自1988年涉足此领域以来．发现了一些值得重视而过去研究者未予阐发的特点和机制．在此提...跨文化传通（cross cultural communication）是文化人类学研究的一个重要领域。医学的跨文化传通则①是一个生机勃勃、方兴未艾的研究课题。笔者自1988年涉足此领域以来．发现了一些值得重视而过去研究者未予阐发的特点和机制．在此提出并与有识之士分享。展开更多
The scope of this paper lies primarily on the recognition of what Debray called transmission and communication, however, in this article exclusively with regard to the Ancient Greek literature and culture. Transmissio...The scope of this paper lies primarily on the recognition of what Debray called transmission and communication, however, in this article exclusively with regard to the Ancient Greek literature and culture. Transmission understood as the process in which ＂agencies and human actors transmit the ideas in historical and diachronic order＂ and communication implying the ＂synchronic interchange by linguistic impact between senders and receivers＂ are presented as two paths in which cultural messages are introduced and transmitted by means of ＂literary production＂. Early Greek literature, which was based on the oral performance and mirrored the language in its prototypical form, seemed to be the main source of information for the reconstruction of the two above processes. In the proposed model, the new understanding of the media introduced by Debray plays the most important role, because in the theory of ＂cultural transmission＂, the medium can be not only ＂a symbolic process, a social code, a material device＂ but also a human being. Therefore, on the basis of this theory, mediology can be described as the way of 4M： message, medium, milieu, and mediation.展开更多
From the origin of the modem cruise industry in 1960s, the media has been in the spread of the cruise culture has a pivotal position. In today＇s world, the new media has become an important means of human information...From the origin of the modem cruise industry in 1960s, the media has been in the spread of the cruise culture has a pivotal position. In today＇s world, the new media has become an important means of human information dissemination. The so-called new media, refers to the fixed or mobile multimedia terminals through the digital communication and services to provide information and services. It is different from newspapers, magazines, radio, television and other traditional media forms, has become the fifth media＂. The new media has the characteristics of fast speed, wide spread, and the emergence of new media has led the revolution of information dissemination. Under the influence of new media, the spread of cruise tourism culture no longer stay in the traditional newspaper, printed brochures, advertising, Festival Promotion and so on, but through the micro Bo, micro channel, etc. new media cruise ship culture promotion. This paper will explore the role of new media in the development of the media and the culture of the cruise company.展开更多
As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on th...As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages展开更多
文摘The scope of this paper lies primarily on the recognition of what Debray called transmission and communication, however, in this article exclusively with regard to the Ancient Greek literature and culture. Transmission understood as the process in which ＂agencies and human actors transmit the ideas in historical and diachronic order＂ and communication implying the ＂synchronic interchange by linguistic impact between senders and receivers＂ are presented as two paths in which cultural messages are introduced and transmitted by means of ＂literary production＂. Early Greek literature, which was based on the oral performance and mirrored the language in its prototypical form, seemed to be the main source of information for the reconstruction of the two above processes. In the proposed model, the new understanding of the media introduced by Debray plays the most important role, because in the theory of ＂cultural transmission＂, the medium can be not only ＂a symbolic process, a social code, a material device＂ but also a human being. Therefore, on the basis of this theory, mediology can be described as the way of 4M： message, medium, milieu, and mediation.
文摘From the origin of the modem cruise industry in 1960s, the media has been in the spread of the cruise culture has a pivotal position. In today＇s world, the new media has become an important means of human information dissemination. The so-called new media, refers to the fixed or mobile multimedia terminals through the digital communication and services to provide information and services. It is different from newspapers, magazines, radio, television and other traditional media forms, has become the fifth media＂. The new media has the characteristics of fast speed, wide spread, and the emergence of new media has led the revolution of information dissemination. Under the influence of new media, the spread of cruise tourism culture no longer stay in the traditional newspaper, printed brochures, advertising, Festival Promotion and so on, but through the micro Bo, micro channel, etc. new media cruise ship culture promotion. This paper will explore the role of new media in the development of the media and the culture of the cruise company.
文摘As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages
