In the digital convergence culture （Jenkins, 2006） and in the network society （Castells, 1996）, the theories of personal branding, social identity, and the two-step flow of communication have become intertwined to...In the digital convergence culture （Jenkins, 2006） and in the network society （Castells, 1996）, the theories of personal branding, social identity, and the two-step flow of communication have become intertwined to create a model through which individuals and musicians share and embrace music. This paper examines the rise of social network for music involving both the practices of use and consumption and those of creation, sharing and distribution of innovative and independents musical reality. Social media have introduced radical changes in social and musical practices increasing the ability of creation from the bottom in contrast to mainstream. Moreover, thanks to performativity, collaboration and participation offering by Web 2.0, fit fully in culture ＂DIY 2.0＂ offering an interesting chance for the emerging underground music.展开更多
Traditional Chinese sport conveys China＇s millenniums＇ culture, which can be taken as symbol of China＇s culture. Therefore, the application for the status of national intangible cultural heritage becomes unavoidabl...Traditional Chinese sport conveys China＇s millenniums＇ culture, which can be taken as symbol of China＇s culture. Therefore, the application for the status of national intangible cultural heritage becomes unavoidable. No matter it will be successful or not, the process will boost its industry. This paper argued its push to traditional Chinese sport industry from the point of traveling, sporting goods, culture industry and entertainment and relaxation.展开更多
Types of communicative behaviors consists of verbal communication and non-verbal communication. It is generally believed that the latter refers to concrete language people use to produce an utterance, while the latter...Types of communicative behaviors consists of verbal communication and non-verbal communication. It is generally believed that the latter refers to concrete language people use to produce an utterance, while the latter mainly refers to body language as well as silence in a conversation. Silence is another way of communication and is part of a conversation. In different culture, silence may have different representative meanings and intentions, because of the various cultural background of each country or nation in the whole world. From the perspective ofpragmatics, silence plays an important role in a particular situation, and it has its own functions in communication.展开更多
As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s ...As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s presence and influence in a diversified arena of world cultures. While this network is being enlarged and improved with the Chinese govemment＇s persistent backing, it is, however, recognized that the influence and efficiency of the institutes are still limited. It might not be essential whether people come primarily as serious language learners, but necessarily, the platform has to be attractive enough for a considerable proportion of users to stick on, making the Confucius Institute System a sustainable cultural service provider. Within the background of information society, the Intemet, mobile service, digital broadcasting, and other types of new media would act as an important effort to help Confucius Institutes to improve the capabilities of interacting with users, offering users with abundant media-rich content, and minimizing users＇ inconvenience by enhancing users＇ experience, lowering travel and time cost, and easily providing multi-lingual support. In this paper, we take the platform of Confucius Institute Online （http：//www.chinese.cn, the official Intemet portal of the Confucius Institute network） as a case of actuality to analyze how the Confucius Institute system could utilize the communication capability of new media to enrich, enlarge, and enhance the diffusion of Chinese culture and language. Advantages and deficiencies of the planning, design, and layout of the portal＇s functionality and views are presented, upon which a number of strategic suggestions are raised, for the sake of further improvement of Confucius Institute＇s efficiency in cultural diffusion and sustainable development.展开更多
This paper investigates the impacts of intercultural experience through English as a lingua franca （ELF） on language attitudes, with the focus on Chinese speakers＇ narratives of ELF experience in relation to their ...This paper investigates the impacts of intercultural experience through English as a lingua franca （ELF） on language attitudes, with the focus on Chinese speakers＇ narratives of ELF experience in relation to their views of Englishes. The data retrieved through 769 questionnaires and 35 interviews with Chinese users of English revealed the impacts in four aspects. First, the lack of ELF experience helps to maintain the assumption that conformity to native English is necessary for interactants to understand each other. Second, ELF experience triggers the question about the exclusive connection between nativeness and intelligibility. Third, it raises challenges to the exclusive relevance of native English for successful intercultural communication. Fourth, it helps to develop an awareness of intercultural communication strategies as important for communicative effectiveness in the context of the diversity of English. Attitudes revealed in the four aspects all point to a concern with the issue what is intelligible English. This paper thus discusses intelligibility in relation to （non-） nativeness and the role of intercultural experience in making sense of the issue of intelligibility, which leads to the exploration of pedagogical implications of this study.展开更多
文摘In the digital convergence culture （Jenkins, 2006） and in the network society （Castells, 1996）, the theories of personal branding, social identity, and the two-step flow of communication have become intertwined to create a model through which individuals and musicians share and embrace music. This paper examines the rise of social network for music involving both the practices of use and consumption and those of creation, sharing and distribution of innovative and independents musical reality. Social media have introduced radical changes in social and musical practices increasing the ability of creation from the bottom in contrast to mainstream. Moreover, thanks to performativity, collaboration and participation offering by Web 2.0, fit fully in culture ＂DIY 2.0＂ offering an interesting chance for the emerging underground music.
文摘Traditional Chinese sport conveys China＇s millenniums＇ culture, which can be taken as symbol of China＇s culture. Therefore, the application for the status of national intangible cultural heritage becomes unavoidable. No matter it will be successful or not, the process will boost its industry. This paper argued its push to traditional Chinese sport industry from the point of traveling, sporting goods, culture industry and entertainment and relaxation.
文摘Types of communicative behaviors consists of verbal communication and non-verbal communication. It is generally believed that the latter refers to concrete language people use to produce an utterance, while the latter mainly refers to body language as well as silence in a conversation. Silence is another way of communication and is part of a conversation. In different culture, silence may have different representative meanings and intentions, because of the various cultural background of each country or nation in the whole world. From the perspective ofpragmatics, silence plays an important role in a particular situation, and it has its own functions in communication.
文摘As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s presence and influence in a diversified arena of world cultures. While this network is being enlarged and improved with the Chinese govemment＇s persistent backing, it is, however, recognized that the influence and efficiency of the institutes are still limited. It might not be essential whether people come primarily as serious language learners, but necessarily, the platform has to be attractive enough for a considerable proportion of users to stick on, making the Confucius Institute System a sustainable cultural service provider. Within the background of information society, the Intemet, mobile service, digital broadcasting, and other types of new media would act as an important effort to help Confucius Institutes to improve the capabilities of interacting with users, offering users with abundant media-rich content, and minimizing users＇ inconvenience by enhancing users＇ experience, lowering travel and time cost, and easily providing multi-lingual support. In this paper, we take the platform of Confucius Institute Online （http：//www.chinese.cn, the official Intemet portal of the Confucius Institute network） as a case of actuality to analyze how the Confucius Institute system could utilize the communication capability of new media to enrich, enlarge, and enhance the diffusion of Chinese culture and language. Advantages and deficiencies of the planning, design, and layout of the portal＇s functionality and views are presented, upon which a number of strategic suggestions are raised, for the sake of further improvement of Confucius Institute＇s efficiency in cultural diffusion and sustainable development.
文摘This paper investigates the impacts of intercultural experience through English as a lingua franca （ELF） on language attitudes, with the focus on Chinese speakers＇ narratives of ELF experience in relation to their views of Englishes. The data retrieved through 769 questionnaires and 35 interviews with Chinese users of English revealed the impacts in four aspects. First, the lack of ELF experience helps to maintain the assumption that conformity to native English is necessary for interactants to understand each other. Second, ELF experience triggers the question about the exclusive connection between nativeness and intelligibility. Third, it raises challenges to the exclusive relevance of native English for successful intercultural communication. Fourth, it helps to develop an awareness of intercultural communication strategies as important for communicative effectiveness in the context of the diversity of English. Attitudes revealed in the four aspects all point to a concern with the issue what is intelligible English. This paper thus discusses intelligibility in relation to （non-） nativeness and the role of intercultural experience in making sense of the issue of intelligibility, which leads to the exploration of pedagogical implications of this study.
