Such an extremely difficult issue as cultural diversity is confronted by the existence and evolution of enterprises with the rapid development of global economy of the present. If the establishment is to boost competi...Such an extremely difficult issue as cultural diversity is confronted by the existence and evolution of enterprises with the rapid development of global economy of the present. If the establishment is to boost competitiveness, it must have a quite good knowledge of target market so as to formulate some efficient strategies of broadcasting in its management, and the best way to resolve such problem is to eliminate cultural barriers with the adoption of the transmission of cross-cultural advertisements. This thesis shall research cultural diversities between eastern nations and western ones, and explore the effect the diversities have upon cross-cultural transmission, thus to propose an approach of eliminating cultural isolation with the adoption of effective techniques and manners of the transmission of cross-cultural advertisements.展开更多
Along with the process of globalization, diaspora has already become an eye-catching cultural phenomenon. More people cross borders of nations, leave their homeland and live in new homes, but they still maintain the c...Along with the process of globalization, diaspora has already become an eye-catching cultural phenomenon. More people cross borders of nations, leave their homeland and live in new homes, but they still maintain the characteristics of native culture and convention. The cultural turn in translation studies offers the best chance to understand more about the complexities of textual transfer and the patterns of cultural interaction. By virtue of this mode of cultural interaction, this paper has analyzed the translation practice and translation strategies from the cultural diaspora perspective, to deeply understand the relations between translation and culture beyond linguistic analysis. As in-between culture identity translators may re-examine two cultures with different eyes to find the intersection of two cultures and gain a balanced point. This move requires translators who play the role of intermediaries between cultures, to select the heterogeneous reconstruction, so as to achieve the intercultural communication in the translation activity展开更多
English globalization has actually triggered the localization of the English language, so Chinese-English is a fact not a hypothesis. This paper mainly discusses the origin of Chinese-English and tries to explore the ...English globalization has actually triggered the localization of the English language, so Chinese-English is a fact not a hypothesis. This paper mainly discusses the origin of Chinese-English and tries to explore the essential features of it through the theories of language migration and analysis of many examples. This paper points out, based on Standard English, Chinese-English is an English variety mainly used by the Chinese people. It is unavoidable, useful, and necessary to spread Chinese culture. Chinese-English and Chinglish are inter-language variants because Chinese cultural influences are different. Chinese-English has its own complete system, regularity, and stability. This paper further clarifies the position of the Chinese-English and treats the Chinese-English phenomenon dialecticly and scientifically.展开更多
The following article is about the historical overview of the Persian literature and the emergence and development of the short story as a literary genre and its prominent role in the modem literature of Iran. It disc...The following article is about the historical overview of the Persian literature and the emergence and development of the short story as a literary genre and its prominent role in the modem literature of Iran. It discusses the origin of the short story in general and preconditions for the popularity of the new genre the Iranian literature of the 20th century, and also about the first successful collection of short stories that introduced it to the public. Also the development process of the short story and principle factors in every stage of its emergence as an independent genre of prose, as well as the thematic range are the main aspects among others to be analyzed in the article. It is historically documented that the Islamic state was established in 1979 after the fall of the Shah. And the very event had big impact not only on the social and political life of the country, but also on the cultural and literary life of the Iranians of the time. The significance of the revolution was such that it divided the literature to be known as the ＂pre-revolution＂ and ＂post-revolution＂ periods. Therefore this article is aimed to observe how this historic event had influenced the short story in particular and the distinct features of the works created during the two periods. The next period which stands out in the development of the short story is during the late 90s and the beginning of the 2000, where the genre experienced aesthetic innovations and experiments with new forms and styles. The distinct feature of the period is mainly in its topics it deals, among other the effects of the globalization and popular culture brought forth, isolated individual, urbanization, climate change and its destructive outcome and the social conflicts resulting from them. Such global issues caused the established writers to look out of their borders and open up to the concerns of the planet, and by doing so establishing new schools of thought and style among the writers of short story in modem Iranian literature. Finally the article will overview the role of the Iranian contemporary female short story writers, children＇s literature and the works of the immigrant Iranian authors that continue the traditions of the Persian literature outside Irma.展开更多
Agricultural biodiversity has a high importance in social-cultural,economic,and environmental aspects,and can help in adapting to and withstanding climate change.Conserving the GIAHS sites and the important components...Agricultural biodiversity has a high importance in social-cultural,economic,and environmental aspects,and can help in adapting to and withstanding climate change.Conserving the GIAHS sites and the important components within them can help conserve the agricultural biodiversity and traditional agricultural culture of the whole country.This study considered Ifugao Rice Terraces,Dong’s Rice-Fish-Duck System,and Hani Rice Terraces System as three examples which show that traditional culture can be used to protect agricultural biodiversity,while as a carrier of traditional culture,agricultural biodiversity also conveys and protects the traditional culture of the nation.According to the analyses,through several years of efforts,the status of agricultural biodiversity and traditional culture in them has improved.Then,to further promote agricultural biodiversity conservation and traditional culture protection,several suggestions are made,such as establishing community seed banks;documenting and preserving traditional farming methods,techniques,and tools and developing participatory activities which encourage more farmers to participate in the protection work.展开更多
The paper regards young adult literature (YAL) as a dissolved-point between localization and globalization of English teaching, and discusses (1) whether the western YAL teaching theories, methods and teaching materia...The paper regards young adult literature (YAL) as a dissolved-point between localization and globalization of English teaching, and discusses (1) whether the western YAL teaching theories, methods and teaching materials accord with Chinese actual situation well or not, (2) if YAL reading is an effective way for creating life-long readers, and (3) why and how to teach YAL. Based on YAL learning and teaching practice, the author uses Soter's YAL theories and alternative approaches, try to clarify three relationships: YA-YAL; adult literature-YAL-children's literature; classics-YAL balance. And put forward three ways for books selection and three reading patterns to YAL teaching.展开更多
文摘Such an extremely difficult issue as cultural diversity is confronted by the existence and evolution of enterprises with the rapid development of global economy of the present. If the establishment is to boost competitiveness, it must have a quite good knowledge of target market so as to formulate some efficient strategies of broadcasting in its management, and the best way to resolve such problem is to eliminate cultural barriers with the adoption of the transmission of cross-cultural advertisements. This thesis shall research cultural diversities between eastern nations and western ones, and explore the effect the diversities have upon cross-cultural transmission, thus to propose an approach of eliminating cultural isolation with the adoption of effective techniques and manners of the transmission of cross-cultural advertisements.
文摘Along with the process of globalization, diaspora has already become an eye-catching cultural phenomenon. More people cross borders of nations, leave their homeland and live in new homes, but they still maintain the characteristics of native culture and convention. The cultural turn in translation studies offers the best chance to understand more about the complexities of textual transfer and the patterns of cultural interaction. By virtue of this mode of cultural interaction, this paper has analyzed the translation practice and translation strategies from the cultural diaspora perspective, to deeply understand the relations between translation and culture beyond linguistic analysis. As in-between culture identity translators may re-examine two cultures with different eyes to find the intersection of two cultures and gain a balanced point. This move requires translators who play the role of intermediaries between cultures, to select the heterogeneous reconstruction, so as to achieve the intercultural communication in the translation activity
文摘English globalization has actually triggered the localization of the English language, so Chinese-English is a fact not a hypothesis. This paper mainly discusses the origin of Chinese-English and tries to explore the essential features of it through the theories of language migration and analysis of many examples. This paper points out, based on Standard English, Chinese-English is an English variety mainly used by the Chinese people. It is unavoidable, useful, and necessary to spread Chinese culture. Chinese-English and Chinglish are inter-language variants because Chinese cultural influences are different. Chinese-English has its own complete system, regularity, and stability. This paper further clarifies the position of the Chinese-English and treats the Chinese-English phenomenon dialecticly and scientifically.
文摘The following article is about the historical overview of the Persian literature and the emergence and development of the short story as a literary genre and its prominent role in the modem literature of Iran. It discusses the origin of the short story in general and preconditions for the popularity of the new genre the Iranian literature of the 20th century, and also about the first successful collection of short stories that introduced it to the public. Also the development process of the short story and principle factors in every stage of its emergence as an independent genre of prose, as well as the thematic range are the main aspects among others to be analyzed in the article. It is historically documented that the Islamic state was established in 1979 after the fall of the Shah. And the very event had big impact not only on the social and political life of the country, but also on the cultural and literary life of the Iranians of the time. The significance of the revolution was such that it divided the literature to be known as the ＂pre-revolution＂ and ＂post-revolution＂ periods. Therefore this article is aimed to observe how this historic event had influenced the short story in particular and the distinct features of the works created during the two periods. The next period which stands out in the development of the short story is during the late 90s and the beginning of the 2000, where the genre experienced aesthetic innovations and experiments with new forms and styles. The distinct feature of the period is mainly in its topics it deals, among other the effects of the globalization and popular culture brought forth, isolated individual, urbanization, climate change and its destructive outcome and the social conflicts resulting from them. Such global issues caused the established writers to look out of their borders and open up to the concerns of the planet, and by doing so establishing new schools of thought and style among the writers of short story in modem Iranian literature. Finally the article will overview the role of the Iranian contemporary female short story writers, children＇s literature and the works of the immigrant Iranian authors that continue the traditions of the Persian literature outside Irma.
基金Strategic Priority Research Program of the Chinese Academy of Sciences (XDA23100203)。
文摘Agricultural biodiversity has a high importance in social-cultural,economic,and environmental aspects,and can help in adapting to and withstanding climate change.Conserving the GIAHS sites and the important components within them can help conserve the agricultural biodiversity and traditional agricultural culture of the whole country.This study considered Ifugao Rice Terraces,Dong’s Rice-Fish-Duck System,and Hani Rice Terraces System as three examples which show that traditional culture can be used to protect agricultural biodiversity,while as a carrier of traditional culture,agricultural biodiversity also conveys and protects the traditional culture of the nation.According to the analyses,through several years of efforts,the status of agricultural biodiversity and traditional culture in them has improved.Then,to further promote agricultural biodiversity conservation and traditional culture protection,several suggestions are made,such as establishing community seed banks;documenting and preserving traditional farming methods,techniques,and tools and developing participatory activities which encourage more farmers to participate in the protection work.
文摘The paper regards young adult literature (YAL) as a dissolved-point between localization and globalization of English teaching, and discusses (1) whether the western YAL teaching theories, methods and teaching materials accord with Chinese actual situation well or not, (2) if YAL reading is an effective way for creating life-long readers, and (3) why and how to teach YAL. Based on YAL learning and teaching practice, the author uses Soter's YAL theories and alternative approaches, try to clarify three relationships: YA-YAL; adult literature-YAL-children's literature; classics-YAL balance. And put forward three ways for books selection and three reading patterns to YAL teaching.
