Tourism texts (shortened as TT) have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the k...Tourism texts (shortened as TT) have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.展开更多
The subject of this study, which involves two surveys, is to estimate externalities created round a cultural heritage preservation site by means of a CVM (Contingent Valuation Method). The first survey was conducted...The subject of this study, which involves two surveys, is to estimate externalities created round a cultural heritage preservation site by means of a CVM (Contingent Valuation Method). The first survey was conducted for the ruins of ancient "Diolkos" located in Isthmus of Corinth, Greece using a sample of 200 soldiers. The second survey was conducted for the ancient theater of Lefkada, using a sample of 100 tourists mad locals. The results have been analyzed with Logit model regression. The findings show that willingness to pay (or participate) is strongly affected by opportunity cost and awareness of the site's history. Further, income level and education level play a critical role in developing volunteering activity.展开更多
文摘Tourism texts (shortened as TT) have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.
文摘The subject of this study, which involves two surveys, is to estimate externalities created round a cultural heritage preservation site by means of a CVM (Contingent Valuation Method). The first survey was conducted for the ruins of ancient "Diolkos" located in Isthmus of Corinth, Greece using a sample of 200 soldiers. The second survey was conducted for the ancient theater of Lefkada, using a sample of 100 tourists mad locals. The results have been analyzed with Logit model regression. The findings show that willingness to pay (or participate) is strongly affected by opportunity cost and awareness of the site's history. Further, income level and education level play a critical role in developing volunteering activity.