As a new tourism pattern, red tourism develops rapidly in China. In Shandong, not only the red cultural heritage is rich, but also the red tourism resources are rich, but the development is not very successful now. Th...As a new tourism pattern, red tourism develops rapidly in China. In Shandong, not only the red cultural heritage is rich, but also the red tourism resources are rich, but the development is not very successful now. The paper aims at surveying the status of Shandong red tourism, and analyzes the evaluation of tourists on red tourist attractions by the way of market research. The research indicates that red tourism has the problems including improper publicity, single development model and imperfect infrastructures, for which the paper proposes the suggestions such as multi-channel publicity and multi-mode development. The research results of the paper not only provides scientific basis for developing red tourism in Shandong, but also provides reference for practical management on red tourism.展开更多
文摘As a new tourism pattern, red tourism develops rapidly in China. In Shandong, not only the red cultural heritage is rich, but also the red tourism resources are rich, but the development is not very successful now. The paper aims at surveying the status of Shandong red tourism, and analyzes the evaluation of tourists on red tourist attractions by the way of market research. The research indicates that red tourism has the problems including improper publicity, single development model and imperfect infrastructures, for which the paper proposes the suggestions such as multi-channel publicity and multi-mode development. The research results of the paper not only provides scientific basis for developing red tourism in Shandong, but also provides reference for practical management on red tourism.
