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大力发展中国文化跨国公司——迈向“十三五”的战略任务和创新举措 被引量:2
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作者 花建 《学习与探索》 CSSCI 北大核心 2015年第5期98-102,共5页
文化跨国公司是全球文化生产和文化贸易的主体,加快发展文化跨国公司,是中国"十三五"期间推动文化强国建设的一项重大任务。未来,中国文化跨国公司的发展方向为:通过宏观规划、政策保障等综合举措,到2021年基本形成多层次、... 文化跨国公司是全球文化生产和文化贸易的主体,加快发展文化跨国公司,是中国"十三五"期间推动文化强国建设的一项重大任务。未来,中国文化跨国公司的发展方向为:通过宏观规划、政策保障等综合举措,到2021年基本形成多层次、多门类、规模化的文化跨国公司群体;研究跨国公司成长的规律和中国国情,形成从"国内做大"到"国际做强"的跨国公司接力成长路径,拓展多样化的文化跨国投资和经营模式;针对跨国公司成长对金融资本、社会资本、创新资源和全球连接的迫切需要,培育中国文化跨国公司的总部经济。 展开更多
关键词 文化跨国公司 全球化竞争 文化资源配置 文化生产和贸易 “一带一路”战略 “十三五”规划
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在华跨国公司企业文化对组织公民行为的影响研究
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作者 方娜 苏宗伟 《上海管理科学》 2014年第2期41-48,共8页
进入新世纪以来,经济全球化已成为不可逆转的发展趋势,跨国公司作为主要推动力量以其特有的核心竞争力日益彰显出强大的生命力。企业文化在被视为企业发展的引擎、企业的无形资源的同时,由于其对企业长期经营业绩的重要作用。本文重点... 进入新世纪以来,经济全球化已成为不可逆转的发展趋势,跨国公司作为主要推动力量以其特有的核心竞争力日益彰显出强大的生命力。企业文化在被视为企业发展的引擎、企业的无形资源的同时,由于其对企业长期经营业绩的重要作用。本文重点研究在华跨国公司企业文化与组织公民行为的关系,并以组织信任为中介变量进行研究,研究结果表明企业文化与组织信任有显著的相关性,组织信任对组织公民行为也有显著的预测作用。最后通过改变企业文化维度为提高企业组织公民行为提供合理建议。 展开更多
关键词 跨国公司企业文化 组织信任 组织公民行为
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Innovation for Multinational Corporations
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作者 Yezdi H. Godiwalla 《Journal of Modern Accounting and Auditing》 2015年第7期373-382,共10页
Growth, innovation, and strategic focus are vital for long-term success of multinational corporations (MNCs). MNCs must create the organizational culture and process for increased competitiveness to sustain better m... Growth, innovation, and strategic focus are vital for long-term success of multinational corporations (MNCs). MNCs must create the organizational culture and process for increased competitiveness to sustain better market shares and profits. Towards this end, MNCs should develop a comprehensive innovation strategy. Innovation is a way of life and the spirit of innovation, like the spirit of entrepreneurship, must be sustained. The goal should be continuous growth with competitiveness. And towards this purpose, organizations must innovate. The article draws from innovation concepts as they would lead to organizational growth and competitiveness. MNC international structure, culture, and leadership style have an influence on the innovation culture and creativity process in the MNC organization. The article sets forth a model for MNC decision-making structure and organizational culture for facilitating the innovative fervor and capability to be more favorable to the MNC. The models presented here are meaningful in the quest for greater MNC innovativeness and creativity. 展开更多
关键词 innovation in MNCs innovation for MNC growth innovation for MNC competitiveness
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Business Ethics and Social Responsibility for the Multinational Corporation (MNC)
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作者 Yezdi H. Godiwalla 《Journal of Modern Accounting and Auditing》 2012年第9期1381-1391,共11页
Business ethics and social responsibility in multinational corporations (MNCs) are more and more challenging, because they are operated in culturally varied environments, which vary from host to host country of each... Business ethics and social responsibility in multinational corporations (MNCs) are more and more challenging, because they are operated in culturally varied environments, which vary from host to host country of each foreign subsidiary and are often very different from the MNC headquarters' (HQs) home country culture. A host country's societal and cultural factors, combined with local economic conditions and business practices, play major roles in determining the preferred business ethics and social responsibility in each foreign subsidiary. An MNC's global HQ should partner with all foreign subsidiaries to determine the global corporate business ethics, social responsibility core, general values, and objectives. Further, each foreign subsidiary should develop in partnership with the HQ, the customized details of its business ethics, social responsibility objectives, goals, strategies, and specific programs for its host country's environment. 展开更多
关键词 international business ethics international social responsibility management of foreign subsidiaries
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