Due to the expanding variety of modes of communication and tools for meaning-making, multimodal representation and multiple forms of text have been a common occurrence. It is essential for today＇s reader/viewer to fo...Due to the expanding variety of modes of communication and tools for meaning-making, multimodal representation and multiple forms of text have been a common occurrence. It is essential for today＇s reader/viewer to foster the capacity to critically deconstruct and reconstruct multimodal texts. And it is a must to expand traditional conceptions of literacy to multiliteracies. This paper, from the perspective of both theories and practices, explores and analyzes visual literacy, media literacy, digital literacy, critical literacy, and postmodern literacy in college English pedagogy, so as to fully develop the learners＇ multiliteracies展开更多
Since the late 1980s, the encounter between political economy and cultural studies within the field of media research has raised continuous debates and confrontations among academics and policymakers, but at the same ...Since the late 1980s, the encounter between political economy and cultural studies within the field of media research has raised continuous debates and confrontations among academics and policymakers, but at the same time it casts light on the important questions as well as methodology in media scholarship. This paper aims to analyze the differences between political economy and cultural studies, two primary but sometimes competing ways of examining media and communication, following a detailed description of their theoretical trajectory. Also, this paper suggests building a bridge connecting the two disciplines, the integration of which is essential to an adequate account of gender, race and social movement studies in addition to class analysis.展开更多
文摘Due to the expanding variety of modes of communication and tools for meaning-making, multimodal representation and multiple forms of text have been a common occurrence. It is essential for today＇s reader/viewer to foster the capacity to critically deconstruct and reconstruct multimodal texts. And it is a must to expand traditional conceptions of literacy to multiliteracies. This paper, from the perspective of both theories and practices, explores and analyzes visual literacy, media literacy, digital literacy, critical literacy, and postmodern literacy in college English pedagogy, so as to fully develop the learners＇ multiliteracies
文摘Since the late 1980s, the encounter between political economy and cultural studies within the field of media research has raised continuous debates and confrontations among academics and policymakers, but at the same time it casts light on the important questions as well as methodology in media scholarship. This paper aims to analyze the differences between political economy and cultural studies, two primary but sometimes competing ways of examining media and communication, following a detailed description of their theoretical trajectory. Also, this paper suggests building a bridge connecting the two disciplines, the integration of which is essential to an adequate account of gender, race and social movement studies in addition to class analysis.
