文学式思维害死企业

我们没有真正用行业专业的语言来说企业，这就是文学式思维。

Presupposition Analysis in Advertising Language

In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.

Influences of Chinese culture and mode of thinking on English writing

Thinking patterns and the language features differ from one cultural background to another. Differences between Chinese and English culture diversify the writing patterns of the two languages. The importance of cultivating students＇ cultural awareness is obvious in college English teaching process. This paper discusses the relationship between thought based on culture and English writing, and the characters of language transition by way of contrastive analysis. It also reveals the importance of improving English thinking ability and removing the native language interference in English writing. The main premise of the paper is that effective communication is more than a matter of language proficiency and that, cultural competence can also lead to empathy and respect toward different cultures.

A study on the practical teaching mode of Chinese teaching in the framework of the national examination of teacher qualification certificate

the “Chinese curriculum standard” “advocated autonomy, cooperation and explore ways of learning”, “students can inquiry learning initiative, learning in practice, the use of Chinese society”, “the use of library network and other accommodation channels attempt inquiry reading”, “gradually cultivate the ability of the students” reading. Creative reading, and put forward the mechanism and the way of teaching, subject participation, which guide students sentiment in the inquiry, the creation in the inquiry, to improve Chinese accomplishment in the inquiry. The concept of modern education thought, teaching is not only a process of teaching and give to teachers, more important is to guide students to obtain knowledge and methods in the process of knowledge acquisition and learning ability of self inquiry. Inquiry teaching method for cultivating students’ thinking ability, the thinking activity of middle school students is a free, open, active, students should be given more opportunities, enough to think of and take the initiative to explore, in the exploration process, students need cooperation, interpretation and various concerted attempt to students learn to communicate with others through personal inquiry knowledge is to build up the students on their own initiative, students understand knowledge.

Research of mathematic culture and quality of mathematics education

In the basic concepts of mathematic culture, mathematics was given a broad meaning. Mathematics is not only a scientific language, a system of knowledge, but also a way of thinking, a kind of art has aesthetic features. On this basis, the meaning of mathematical quality should have a new exposition, the essence of mathematical quality is integration of mathematic cultural values, knowledge, abilities, psychological, while the key to the quality of mathematics education is to fully embody the essence of mathematics culture, let the concepts of mathematic cultm＇e integrated to the whole process of mathematics education.

On the Cultural Differences between Chinese and English Speaking People in Their Thinking Modes from the Perspective of Second Language Acquisition

The recent years have witnessed increasing opportunities for people from various cultural backgrounds to communicate with each other, which is naturally based on a general grasp of cultural knowledge and communicative techniques in cross-cultural settings. However, there often exist cultural clashes in such cases, especially between Chinese and English speaking people, which are deeply rooted in the wide differences in their languages and thinking modes. Indeed, this also serves to be an important part in the acquisition of the English culture for Chinese students in the current educational climate. The paper is intended to provide a contrastive analysis of the major cultural differences between Chinese and English speaking people in their thinking modes in three aspects of the descriptive versus the formal, the concrete versus the abstract, and the practical versus the logical form the linguistic perspective. And the paper comes to the conclusion that a general understanding of these significant differences may enable Chinese-speaking people and English-speaking people to establish a more efficient communication with each other.

No Dream, No Future： A Study on Aesthetic Dimensions of＂Chinese Dream＂ and the Task of Literary Critics

This article believes that ＂Chinese Dream＂ has three dimensions： First, ＂Chinese Dream＂ is the inevitable demands of Chinese reconstruction and it is the deepest desire of Chinese nation since the Chinese modern history. Second, the modernism of socialism with Chinese feature is the process of Chinese modernism. Third, the third theoretical dimension, 1 believe, is the ideal of socialism. I would like to take the film ＂Lost＂ and ＂Peking Monk＂ as examples and analyze the specific form of expression. This article is going to indicate in the end that ＂the revolution of aesthetics＂ and the assignments of critics, which can be recognized as the intuitive ability, could merge the historical affair and the human nature, which literature comprise, together and deliver deeper analyses and appraise The mission of critics is not only to distinctly emerge the aesthetic form of the literal works, but also analyze and seize the ＂aesthetic form＂ of them, that is to say, their mission is to find the aesthetic meanings of aesthetic expression from commonage in order to achieve the goal of leading and stimulating people ensuing the consciousness and liberation of culture. That is the most important mission and responsibility of Marxist literal criticism and literal critics. This is a rather tough task and refers to the new understanding and attitude to the relative questions of literature and culture. In the eyes of some self-complacent intellectuals, the responsibility for literature and critics is the ＂aesthetic entertainment＂ and ＂spiritual redemption＂. The significance of Marxist Aesthetics lies in that it upgrades the general ＂literal principle＂ and ＂aesthetic principle＂ in to a level of social development and national deliverance, and also it regards whether the literature having the function of cultural libration as the more pivotal content. The assignment for the critics and litterateurs is to engage and promote the production and promulgate for this significance, the cultural consciousness and liberation.

Discussion on Thinking Mode in Cross-cultural Teaching

Different cultural backgrounds result in a different way of thinking and cultural characteristics, and this difference are reflected in the life, production, culture, education and other aspects. Chinese and Westerners have different social and historical and cultural traditions, forming a distinctive way of thinking. Such as the differences between marginal thinking and logical thinking, differences between comprehensive thinking and analytical thinking, differences between focusing on ＂unity＂ and tending to ＂opposite＂, differences between focusing on perceptual and on rational thinking, all of these ways of thinking result in different ways of expression and language in cross-cultural teaching, different ways of behavior and interactions and different view of life and values.