The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line ...The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.展开更多
The study use crawler to get 842,917 hot tweets written in English with keyword Chinese or China. Topic modeling and sentiment analysis are used to explore the tweets. Thirty topics are extracted. Overall, 33% of the ...The study use crawler to get 842,917 hot tweets written in English with keyword Chinese or China. Topic modeling and sentiment analysis are used to explore the tweets. Thirty topics are extracted. Overall, 33% of the tweets relate to politics, and 20% relate to economy, 21% relate to culture, and 26% relate to society. Regarding the polarity, 55% of the tweets are positive, 31% are negative and the other 14% are neutral. There are only 25.3% of the tweets with obvious sentiment, most of them are joy.展开更多
Chinese culture has a long history. Native culture, as an important part of China's traditional culture heritage, is rich in variety. In characteristic towns, native culture has strong local characteristics, and i...Chinese culture has a long history. Native culture, as an important part of China's traditional culture heritage, is rich in variety. In characteristic towns, native culture has strong local characteristics, and its protection and heritage has great value. This paper aimed to inherit traditional culture, protect the local characteristics of the towns, endow the town landscape with a unique cultural value, enhance people's cultural cohesion and identity of local culture and create characteristic towns with strong cultural characteristics.展开更多
基金This study is supported by the Chinese Ministry of Education(MOE)Humanities and Social Science Research Funding(20YJA740050)the MOE Key Research Project of Humanities and Social Science(16JJD740006)conducted by the Center for Linguistics and Applied Linguistics(CLAL),Guangdong University of Foreign Studies(GDUFS).We would like to thank the reviewers for their comments and suggestions on earlier versions of this manuscript.
文摘The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.
文摘The study use crawler to get 842,917 hot tweets written in English with keyword Chinese or China. Topic modeling and sentiment analysis are used to explore the tweets. Thirty topics are extracted. Overall, 33% of the tweets relate to politics, and 20% relate to economy, 21% relate to culture, and 26% relate to society. Regarding the polarity, 55% of the tweets are positive, 31% are negative and the other 14% are neutral. There are only 25.3% of the tweets with obvious sentiment, most of them are joy.
基金Sponsored by Graduate Innovation Fund of Jiangxi Normal University(YJS2017044)
文摘Chinese culture has a long history. Native culture, as an important part of China's traditional culture heritage, is rich in variety. In characteristic towns, native culture has strong local characteristics, and its protection and heritage has great value. This paper aimed to inherit traditional culture, protect the local characteristics of the towns, endow the town landscape with a unique cultural value, enhance people's cultural cohesion and identity of local culture and create characteristic towns with strong cultural characteristics.
