商业文案如何产品化?

商业文案的生产高度依赖个人,由此形成产能与品控这两大关键环节,如何在提高产能的同时保证品控成为必须面对的问题。以往对江小白表达瓶的关注重心在情绪文案的社交传播效果与转化率上,而忽视了其背后的文案产品化对于破解文案顽疾的意义。文案产品化既是江小白的目标也是其底层逻辑,文案生产的标准化与流程化是核心,人机协作是关键。文案产品化与内容程序化生产并不能简单等同,两者的竞争性共存在相当程度上影响着文案产品化的前景。

Developing Tourism Products Based on Taoism Cultural Resources —— A Case Study of Mount Qingcheng

The thesis proposed tourism product development pattern based on tourism cultural resources. The paper firstly defined the meaning of tourism cultural resources, and then claimed product development pattern taking tourism cultural resources as the key element. furthermore, the paper discussed the characteristics and difficulties of the development based on Yaoism culture. As the empirical study, the thesis took Mount Qingcheng as the study case to identify the above discussion.