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消费心理视域下汽车售后服务文案写作策略
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作者 胡白薇 张辉 《装备制造技术》 2022年第1期241-243,共3页
汽车使用过程中不可避免要进行维修,这就涉及汽车售后服务的问题,在汽车售后服务的过程中,往往会出现更换零部件的厂家和价格不透明、小损大修、维修工时不明确、维修出现二次损坏、维修质量不能满足顾客的要求、车辆保险费不透明、车... 汽车使用过程中不可避免要进行维修,这就涉及汽车售后服务的问题,在汽车售后服务的过程中,往往会出现更换零部件的厂家和价格不透明、小损大修、维修工时不明确、维修出现二次损坏、维修质量不能满足顾客的要求、车辆保险费不透明、车辆保险费计价中的现值与车辆折旧后的现值不符等现象。随着我国汽车行业的迅猛发展,很多家庭至少拥有一辆汽车,这意味着汽车后市场有着极大的发展空间,同时也存在诸多的问题需要广大管理者去探讨。本文从消费者心理需求的角度出发,在汽车维护保养和维修文案中,建议增补日常维护和保养一览表、汽车保养与维修项目价格一览表、维修工时费用一览表、汽车维修服务单。在汽车保险与理赔文案中,建议增加保险金额和理赔金额的计算。在汽车售后服务合同示范文案写作策略中,建议在原有的格式合同的基础上,增补维修价格和质量条款;在签订汽车售后服务合同时,应如何避免签订霸王条款;在维修过程中,出现疑难杂症问题、需要增加维修时间和费用时,建议签订补充协议。通过新增条款或修撰汽车售后服务文案等方法,完善各类汽车售后服务文案,以提升汽车售后服务的水平和质量。 展开更多
关键词 心理需求 汽车售后服务 文案写作策略
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Problems and Strategies in Learning to Write a Thesis Proposal: A Study of Six M.A. Students in a TEFL Program
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作者 汪霞 杨鲁新 《Chinese Journal of Applied Linguistics》 2012年第3期324-341,382,共19页
This study explored how six graduate students of a TEFL (teaching English as a foreign language) program learned to write their MA thesis proposals in English in a graduate course. Multiple sources of evidence were ... This study explored how six graduate students of a TEFL (teaching English as a foreign language) program learned to write their MA thesis proposals in English in a graduate course. Multiple sources of evidence were collected, including questionnaires, interviews, classroom observations, and presentation profiles. Data analyses showed that the students encountered difficulties in selecting a research topic, designing the proposal research, grasping the genre of the thesis proposal, and doing a critical literature review, but varied in their attitude toward getting support from their supervisors. By holding discussions with their supervisors, observing their peers' presentations on research proposals, and reading relevant literature, they eventually completed the writing of their research proposals. 展开更多
关键词 graduate students thesis proposal writing coping strategies
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