The 1970s saw a development of the Functionalism, with its three representative scholars Katharina Reiss, Hans. Vermeer and Justa Holz Manttari. Katharina Reiss proposed the text type theory; Vermeer brought up the sk...The 1970s saw a development of the Functionalism, with its three representative scholars Katharina Reiss, Hans. Vermeer and Justa Holz Manttari. Katharina Reiss proposed the text type theory; Vermeer brought up the skopostheory and Mantarri translational action theory. The Functional theories are very useful for the translators to adopt a right translation strategy. In these years, various kinds of adver- tisement have appeared in people's daily life. They are becoming one important part in our culture. The companies need advertisements to sell their products and the consumers need the advertisement to decide which brand to buy after comparison. This paper will discuss how they are applied to the advertisement translation.展开更多
文摘The 1970s saw a development of the Functionalism, with its three representative scholars Katharina Reiss, Hans. Vermeer and Justa Holz Manttari. Katharina Reiss proposed the text type theory; Vermeer brought up the skopostheory and Mantarri translational action theory. The Functional theories are very useful for the translators to adopt a right translation strategy. In these years, various kinds of adver- tisement have appeared in people's daily life. They are becoming one important part in our culture. The companies need advertisements to sell their products and the consumers need the advertisement to decide which brand to buy after comparison. This paper will discuss how they are applied to the advertisement translation.
