In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their product...In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.展开更多
Compared with the skills of listening and speaking, reading is commonly considered to be one of the most difficult skills to be improved for the middle school students. The slow progression results from various obstac...Compared with the skills of listening and speaking, reading is commonly considered to be one of the most difficult skills to be improved for the middle school students. The slow progression results from various obstacles the students might confront in their reading. This essay makes a summary of various difficulties that hinder the students＇ successful reading comprehension, from the aspects of vocabulary, sentence and grammar, understanding of a passage, habits of reading, logic thinking, meanings of language and culture background.展开更多
The recent years have witnessed increasing opportunities for people from various cultural backgrounds to communicate with each other, which is naturally based on a general grasp of cultural knowledge and communicative...The recent years have witnessed increasing opportunities for people from various cultural backgrounds to communicate with each other, which is naturally based on a general grasp of cultural knowledge and communicative techniques in cross-cultural settings. However, there often exist cultural clashes in such cases, especially between Chinese and English speaking people, which are deeply rooted in the wide differences in their languages and thinking modes. Indeed, this also serves to be an important part in the acquisition of the English culture for Chinese students in the current educational climate. The paper is intended to provide a contrastive analysis of the major cultural differences between Chinese and English speaking people in their thinking modes in three aspects of the descriptive versus the formal, the concrete versus the abstract, and the practical versus the logical form the linguistic perspective. And the paper comes to the conclusion that a general understanding of these significant differences may enable Chinese-speaking people and English-speaking people to establish a more efficient communication with each other.展开更多
文摘In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.
文摘Compared with the skills of listening and speaking, reading is commonly considered to be one of the most difficult skills to be improved for the middle school students. The slow progression results from various obstacles the students might confront in their reading. This essay makes a summary of various difficulties that hinder the students＇ successful reading comprehension, from the aspects of vocabulary, sentence and grammar, understanding of a passage, habits of reading, logic thinking, meanings of language and culture background.
文摘The recent years have witnessed increasing opportunities for people from various cultural backgrounds to communicate with each other, which is naturally based on a general grasp of cultural knowledge and communicative techniques in cross-cultural settings. However, there often exist cultural clashes in such cases, especially between Chinese and English speaking people, which are deeply rooted in the wide differences in their languages and thinking modes. Indeed, this also serves to be an important part in the acquisition of the English culture for Chinese students in the current educational climate. The paper is intended to provide a contrastive analysis of the major cultural differences between Chinese and English speaking people in their thinking modes in three aspects of the descriptive versus the formal, the concrete versus the abstract, and the practical versus the logical form the linguistic perspective. And the paper comes to the conclusion that a general understanding of these significant differences may enable Chinese-speaking people and English-speaking people to establish a more efficient communication with each other.
