中国电视媒体广告前景分析

中国电视媒体广告在强手云集的广告商战中具有如下前景:经济环境前景道路曲折,前途光明;经营管理前景更加自主自由,规范更加完善;广告产品品质前景显现艺术化、人表化和个性化。

一个先行者的背影——王维超《电视艺术研究文选》序

王维超兄是一位热情洋溢感情奔放的艺术家，他的性格像一团燃烧着的火。他对艺术无私的爱，他那充满想象的艺术探索和不倦地追求艺术真谛的实践精神，都是那样地富有魅力，使所有和他相处的朋友们不能不受到精神上的强烈感染。他的每一篇文字都闪烁着实践中的真情实感和求索中的理性思考相互激荡的光芒，他的每一部理论著作都是他的生命的一个独特的形态。我想说，在他这里，自我和艺术、生命和实践、思想和探求，是这样紧密地融为一体，以至在我的心里构成了一个既是理论家又是实践家、既是学者又是诗人、既是带着新时代风采的电视人又是从革命烽火中走来的老文艺战士的王维超的独具光彩的文化人形象。

Research on the Cross Cultural Communication of TV Dance Show： Taking So You Think You Can Dance as the Example

In today’s global integration, TV dance talent show has gradually developed into a cultural industry, the trend of cross-cultural communication more and more significant. In this paper, Shanghai Oriental TV’s “ So You Think You Can Dance “ as the object of study, through the interpretation of the connotation of cross-cultural communication to analyze TV dance show across national boundaries. The entertainment dissemination form, the honorable person show dissemination charm and the audience participation the propagation effect three aspects analyze the television to dance choose the show program trans-culture dissemination the characteristic, then proposed that we must restructure the television to dance chooses the show program trans-culture dissemination the shape to need to pay great attention to cultural the compatibility, the dissemination mark innovation as well as the innovation proliferation.