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零售巨头的中国新农村城市市场战略
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作者 陈杰超 张挺 +1 位作者 高峰 胡允银 《湖北经济学院学报(人文社会科学版)》 2007年第7期64-66,共3页
在竞争激烈的中国市场上,一线城市的市场已基本饱和,新一轮的撕杀在二、三线城市正方兴未艾,然而,蓬勃发展的社会主义新农村城市市场,因其独特的魅力,已经引起国外零售巨头的关注。
关键词 新农村市场 零售巨头 营销战略
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我国商业银行新兴农村市场个人金融业务发展机遇研究——以苏州地区为例
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作者 秦建忠 王向明 《金融纵横》 2011年第4期52-55,60,共5页
在全国城乡一体化建设进程中,雨后春笋般地涌现出许多新兴农村金融市场。本文以苏州为例,通过对苏州新兴农村金融市场个人金融业务需求及其特征的分析,提出商业银行应抓住城乡一体化建设所带来的千载难逢的历史机遇,认真研究商业银行在... 在全国城乡一体化建设进程中,雨后春笋般地涌现出许多新兴农村金融市场。本文以苏州为例,通过对苏州新兴农村金融市场个人金融业务需求及其特征的分析,提出商业银行应抓住城乡一体化建设所带来的千载难逢的历史机遇,认真研究商业银行在新兴农村金融市场上的经营方式,以新的策略开拓新兴农村市场,特别是高端市场,提升商业银行的核心竞争力。 展开更多
关键词 城乡一体化 新农村市场 商业银行 个人金融 发展机遇
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新农村文化市场增能研究 被引量:4
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作者 蒋占峰 张栋 《深圳大学学报(人文社会科学版)》 CSSCI 北大核心 2011年第4期119-123,共5页
随着新农村建设的不断深入,农村经济的日趋市场化,农村文化的地位和作用日渐凸显。推进新农村文化市场建设是加强农村文化建设的关键所在。而当前新农村文化市场的种种缺陷使新农村文化的发展边缘化,无法与新农村建设的要求形成对接。... 随着新农村建设的不断深入,农村经济的日趋市场化,农村文化的地位和作用日渐凸显。推进新农村文化市场建设是加强农村文化建设的关键所在。而当前新农村文化市场的种种缺陷使新农村文化的发展边缘化,无法与新农村建设的要求形成对接。解决无效文化传递折射出的农村文化市场的缺陷,探讨中国社会结构变迁中的农村文化市场建设问题,必须将农村文化市场主体的培育和完善、要素的扩展、传播载体的嵌入以及法律法规的完善等分别作为新农村文化市场增能的基础、关键、手段和保证。 展开更多
关键词 新农村文化市场 无效文化传递 文化市场主体 增能
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STUDY OF RURAL TOURISM IN TURPAN ,CHINA 被引量:5
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作者 KEYIM Parhad YANG De-gang ZHANG Xiao-lei 《Chinese Geographical Science》 SCIE CSCD 2005年第4期377-382,共6页
Rural tourism has long been considered the means of accelerating economic and social development, and has become a development tool for many rural areas. In response to agricultural structure adjustment, rural tourism... Rural tourism has long been considered the means of accelerating economic and social development, and has become a development tool for many rural areas. In response to agricultural structure adjustment, rural tourism in China took into shape as a new economic growth point to meet the market demand at the late 1980s. Now, a structural frame of rural tourism has shaped, with the core of Zhujiang (Pearl) River Delta, Beijing, Shanghai and Chengdu of China. But in Xinjiang, the western part of China, there are hardly any studies in this field in spite of its richness of tourism resources. In this paper, development of rural tourism is studied in Turpan of Xinjiang Uygur Autonomous Region. With its rich natural and cultural tourism resources, Turpan has become one of the pioneer tourism destinations in China. But same to the rural tourism development of the other areas’ of China, rural tourism programs in Turpan mainly aimed at sightseeing activities, and little attention had been paid to the protection and exploitation of national minority culture-an important factor to satisfy both tourists demand and local economic development. However, this kind of rural tourism development policy is harmful on the long run. Because, many tourists seek tourist destinations that offer pleasant experiences related to not only the natural environment but also historic heritage and cultural patterns. The study suggests that on the base of government support in the long term, to enhance tourism training, to protect and exploit national minority culture are essential elements of rural tourism development in Turpan. 展开更多
关键词 rural tourism Turpan UYGUR
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