手机报是传统报纸的补充

手机报作为新兴的媒体，并未对传统报纸造成致命的影响。相反，手机报在内容运营和盈利模式两大方面，对传统报纸起到了很好的优势补充，不少传统报纸也纷纷开通了自己的手机报产品。在中国互联网络信息中心发布的《中国手机媒体研究报告》中称，在各种手机媒体应用产品之中，手机报普及率达39．6％，用户使用习惯和重视程度最佳。而在这其中，67％用户认为手机报是传统报纸补充。

Research on the Digital Communication Strategy of Intangible Cultural Heritage under the New Media Environment

In the field of intangible cultural heritage＇ s digital protection, a lot of research work has been made by all countries in the world, while the research on the digital commuuication of intangible cultural heritage is few and especially rarely seen in China. Under the premise, in this paper, the factors influencing intangible cultural heritage in the communication process are analyzed based on the information characteristics of intangible cultural heritage and the advantages of I-Space framework model in researching information transfer. Also, combined with the birch bark making technology in Heilongjiang province, the knowledge-based and signified communication strategy of intangible cultural heritage is proposed, aiming at providing new ideas for the researches on the digital communication of intangible cultural heritage.

The New Media Engine for Promoting Chinese Cultural Diffusion： A Case Study of＂Confucius Institute Online＂

As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s presence and influence in a diversified arena of world cultures. While this network is being enlarged and improved with the Chinese govemment＇s persistent backing, it is, however, recognized that the influence and efficiency of the institutes are still limited. It might not be essential whether people come primarily as serious language learners, but necessarily, the platform has to be attractive enough for a considerable proportion of users to stick on, making the Confucius Institute System a sustainable cultural service provider. Within the background of information society, the Intemet, mobile service, digital broadcasting, and other types of new media would act as an important effort to help Confucius Institutes to improve the capabilities of interacting with users, offering users with abundant media-rich content, and minimizing users＇ inconvenience by enhancing users＇ experience, lowering travel and time cost, and easily providing multi-lingual support. In this paper, we take the platform of Confucius Institute Online （http：//www.chinese.cn, the official Intemet portal of the Confucius Institute network） as a case of actuality to analyze how the Confucius Institute system could utilize the communication capability of new media to enrich, enlarge, and enhance the diffusion of Chinese culture and language. Advantages and deficiencies of the planning, design, and layout of the portal＇s functionality and views are presented, upon which a number of strategic suggestions are raised, for the sake of further improvement of Confucius Institute＇s efficiency in cultural diffusion and sustainable development.

The 14th Dalai Lama＇s Image on Western and Chinese Social Media

With China＇s rising status and the increasing of media exposures on Tibet issues, the 14th Dalai Lama＇s image studies have become a heated research topic in communication studies. China is the most-frequently studied nation in Asian mass communication research. The past the 14th Dalai Lama＇s image studies mainly focus on Western mainstream newspapers, due to the fact that these newspapers are well established and frequently read by policy-makers and other influential individuals. In recent years, ＂Social media＂ has become a new buzzword. Social media platforms like Facebook, Twitter and Weibo etc. have made a considerable impact on contemporary life. What is the 14th Dalai Lama＇s image as it is represented via Western social media？ Do Western social media publish the 14th Dalai Lama＇s different contents, from a different perspective, or in a different way from that of the standard Western mainstream news outlets？ Are there any differences between the image of the 14th Dalai Lama on Western social media and on mainstream media？ What are differences between the image of the 14th Dalai Lama on Western and Chinese social media when discussing the same event or topic？ The research aims to answer these questions the 14th Dalai Lama; Western social media; Chinese social media.

Cruise enterprise strategic research of new media from the perspective of the Internet

From the origin of the modem cruise industry in 1960s, the media has been in the spread of the cruise culture has a pivotal position. In today＇s world, the new media has become an important means of human information dissemination. The so-called new media, refers to the fixed or mobile multimedia terminals through the digital communication and services to provide information and services. It is different from newspapers, magazines, radio, television and other traditional media forms, has become the fifth media＂. The new media has the characteristics of fast speed, wide spread, and the emergence of new media has led the revolution of information dissemination. Under the influence of new media, the spread of cruise tourism culture no longer stay in the traditional newspaper, printed brochures, advertising, Festival Promotion and so on, but through the micro Bo, micro channel, etc. new media cruise ship culture promotion. This paper will explore the role of new media in the development of the media and the culture of the cruise company.

On the Integrated Model of Music in the Creation and Dissemination of New Media Era

Into the era of new media art, music develops toward a more comprehensive, more novel direction. Music is no longer pure spirit product, and becomes a resource of information society. This paper analyzes the new media era music creation mode change, as a result of this mode of music dissemination of new characteristics were summarized, illustrate the influence of new media tools generated for music culture, find some means of basis for the development of music art in the new environment. With the development of computer and the popularization of the Internet, everyone can become the creator and disseminator of music. At the same time of the concept and the mode of creation have changed, music dissemination way is to find a broader approach. In numerous new media era music works, those who conform to the times and the nature of music works will also become a classic in the information after the bubble.

Research on Novel and Innovative Music Education Model based on Multiple Intelligences Theory and New Media

With the rapid development of new media and education theories, the combination of the two aspects is urgently needed. In this paper, we conduct theoretical analysis on novel and innovative music education model based on multiple intelligences theory and new media. The theory of multiple intelligence education concept is to change too pay attention to the tendency of knowledge. The novelty of new media, not only in the form of new information carrier and communication channel, also include technological progress brings new propagation mode. Our proposed combined model will enhance the performance of the current teaching activity which is meaningful.

Praxis and Theory Combined： Introduction to ＂New Perspectives on New Media＂

Concerning the rise of new media and the imperative to make sense of it in our social world, this collection of essays aims to bring into our studies on new media and communication research some fresh perspectives, both theoretical and practical. Scholars from different areas of expertise contribute to the topic of new media studies by laying bare certain fabrics, structures, and mechanisms that have been operating behind the veil of our prereflective ignorance.