浅析高等院校校园媒体机构融合发展——以锦城学生通讯社为例

受众的需求催生了锦城学院校园媒体六位一体格局的产生,六位一体即是一种媒体融合形态。锦城学院的六位一体媒体格局,使学院的新闻传播具有反应迅捷、内容丰富、覆盖广泛这三大特点。以校运动会的宣传报道为例,微博率先发布,抢占新闻的时效性;院报随后跟进进行深度报道;电视台及广播站提供电视新闻及广播新闻的报道。随后将以上各个媒体的新闻进行整合再编辑,用于微信平台的发布。最后所有的新闻资源统筹上传到学院官网,成为学院向社会展示的有效平台。

Public Diplomacy Literacy Education of Youth in the Era of New Media Sphere

In recent years, public diplomacy experienced a steady and prosperous development in China. The objective of this paper is to map out the role of public diplomacy in China playing in the process of China＇s national image construction overseas and the necessity of public diplomacy literacy education of youth especially those college students in higher education institutions. To be aware of these, it is significant and valuable in terms of the public diplomacy literacy education in college teaching in the era of new media sphere.

互联网视频新闻的运营法则

当前,受众从电视端向互联网端持续迁移,观众变成了用户,介质的改变和用户行为的出现深刻影响到互联网视频新闻生产运营的全过程。这给电视新闻从业者提供了发挥专业优势的空间,同时也是对视频新闻生产流程再造的全面思考。本文以上海广播电视台打造的看看新闻为例,探讨网络视频新闻的运营法则。