带着“养分”去构建新型媒体

新旧媒体相互交融,它们没有无法逾越的鸿沟。只要传统媒体果敢出击,把自身优势发挥极致,就能够在构建新媒体的实践中华丽转身,实现质的飞跃。

中国价值观国际传播的新媒体平台构建策略

新媒体的超时空性、交互性、个性化、融合性与公共性等特征重塑着价值观的国际传播形态,新闻网站、社交媒体与视频网站成为当代中国价值观国际传播的三大重要新媒体平台。我国利用新媒体开展中国价值观国际传播仍然存在影响力不足、建设资源不均衡、队伍建设不充分等诸多问题。据此,推进当代中国价值观新媒体国际传播的理念更迭、体制机制创新与人才队伍建设都是极为迫切的。

矩阵构建对传统媒体竞争力的影响

在信息时代,新媒体矩阵构建能够提供更广泛的传播渠道,增强媒体的覆盖面和影响力,提高用户参与度和忠诚度,有效提升媒体的竞争力。本文主要探讨了新媒体矩阵构建对传统媒体竞争力的影响,并提供了一些可行的策略。

Public Diplomacy Literacy Education of Youth in the Era of New Media Sphere

In recent years, public diplomacy experienced a steady and prosperous development in China. The objective of this paper is to map out the role of public diplomacy in China playing in the process of China＇s national image construction overseas and the necessity of public diplomacy literacy education of youth especially those college students in higher education institutions. To be aware of these, it is significant and valuable in terms of the public diplomacy literacy education in college teaching in the era of new media sphere.