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基于新媒体社群的中国企业自主品牌矫形传播研究 被引量:1
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作者 韩永青 张燚 +1 位作者 张锐 王红君 《新媒体研究》 2020年第18期48-51,共4页
当今时代,以“三微一端”为代表的新媒体社群信息传播非常发达,极易引发企业自主品牌危机。当中国企业发生自主品牌危机后,要想使自主品牌形象在消费者心目中由差变好,就要基于传播学原理,使用新媒体社群开展自主品牌矫形传播活动,促使... 当今时代,以“三微一端”为代表的新媒体社群信息传播非常发达,极易引发企业自主品牌危机。当中国企业发生自主品牌危机后,要想使自主品牌形象在消费者心目中由差变好,就要基于传播学原理,使用新媒体社群开展自主品牌矫形传播活动,促使自主品牌危机得到快速处置,间接延缓,进而重塑自主品牌形象。因此,中国企业要对员工进行定期培训、组建自主品牌矫形传播团队、构建自主品牌矫形传播机制,同时要寻求政府部门和大众媒体全力协助。由此,促使中国企业自主品牌成长为成熟的中国本土品牌,不断提升中国本土企业参与国际市场竞争的水平。 展开更多
关键词 新媒体社 中国企业 自主品牌 矫形传播
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基于新媒体社群的中国小微企业自主品牌塑形传播研究
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作者 韩永青 张燚 +1 位作者 张锐 王红君 《西部学刊》 2021年第2期52-54,共3页
以“三微一端”为代表的新媒体社群,为中国小微企业自主品牌塑形传播提供了重要平台。中国小微企业要想达到自主品牌形象被消费者美好感知的目标,就要基于传播学原理,善于使用新媒体社群开展自主品牌塑形传播活动,使自主品牌形象实现从... 以“三微一端”为代表的新媒体社群,为中国小微企业自主品牌塑形传播提供了重要平台。中国小微企业要想达到自主品牌形象被消费者美好感知的目标,就要基于传播学原理,善于使用新媒体社群开展自主品牌塑形传播活动,使自主品牌形象实现从无到有、从有到大、从大到美。同时,要规避自主品牌形象“透支”“耗损”“内爆”等问题,建立并运行高效的消费者信息反馈系统。只有每个中国小微企业都能扎实开展自主品牌塑形传播活动,才会为中国本土品牌持续健康发展奠定坚实基础。 展开更多
关键词 新媒体社 小微企业 自主品牌 塑形传播
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新媒体社群门槛设置的特点与功能 被引量:1
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作者 颜其松 《新媒体研究》 2019年第2期8-9,共2页
设置社群门槛成为部分新媒体社群治理网络舆情的一种技术手段。新媒体社群设置准入门槛和发言门槛,使得该类新媒体社群呈现封闭性、分众性、同质性特点。此类封闭性新媒体社群强化了群内共同体意识,提高了信息获取效率,规范了社群言行,... 设置社群门槛成为部分新媒体社群治理网络舆情的一种技术手段。新媒体社群设置准入门槛和发言门槛,使得该类新媒体社群呈现封闭性、分众性、同质性特点。此类封闭性新媒体社群强化了群内共同体意识,提高了信息获取效率,规范了社群言行,降低了社群舆情极化可能性,为形成良好网络社会心态营造了健康环境。 展开更多
关键词 门槛设置 新媒体社 同质性
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高校青年社群新媒体思想引领实践研究——以湖北中医药大学药学院微话题活动为例 被引量:5
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作者 周士权 《青年发展论坛》 2017年第3期77-82,共6页
共青团利用互联网做集成服务,不是为了服务而服务,目的是为了在青年中传播党的主张,通过实现建立新媒体青年社群,巩固和扩大党执政的青年群众基础。本文以湖北中医药大学药学院开展微博话题传递活动为例,结合新媒体社群营销的方法,对共... 共青团利用互联网做集成服务,不是为了服务而服务,目的是为了在青年中传播党的主张,通过实现建立新媒体青年社群,巩固和扩大党执政的青年群众基础。本文以湖北中医药大学药学院开展微博话题传递活动为例,结合新媒体社群营销的方法,对共青团如何利用新媒体微博话题传播进行思想引领进行了探讨,通过树立互联网思维,加快网络新媒体战略转型,以网络平台为阵地,将"面对面"与"键对键"相结合,创新思想引领活动,让思政载体潜移默化地影响新生代,敲开90后的心门。 展开更多
关键词 微话题 媒体青年 思想引领 实践研究
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集体行动论下的新媒体粉丝社群组织研究
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作者 刘莹 《新闻传播》 2022年第15期54-55,共2页
在当下中国新媒体迅速发展的背景之下,网络社群力量逐年上涨。结合新媒体的时代语境,借鉴社会网络理论研究发现,粉丝社群通过网络分享、协作和群体行动形成,通过“自组织”结构以及较为复杂的动员机制,能够有效开展大规模线上线下集体行... 在当下中国新媒体迅速发展的背景之下,网络社群力量逐年上涨。结合新媒体的时代语境,借鉴社会网络理论研究发现,粉丝社群通过网络分享、协作和群体行动形成,通过“自组织”结构以及较为复杂的动员机制,能够有效开展大规模线上线下集体行动,成为有影响力的社会力量。本文为研究当下社群组织的集体行动提出了新的视角和参考,对粉丝社群情感机制的分析,为粉丝社群的社会影响力提供了反思视角。 展开更多
关键词 集体行动论 新媒体社 粉丝群组织
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集体行动论视域下的新媒体粉丝社群行为
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作者 岳鹏程 《传播力研究》 2022年第1期151-153,共3页
随着互联网的兴起,传统粉丝社群组织由线下延伸到了线上。虽然线上线下仅一字之差,但是社群组织的整体运作方式及活动方式都发生了变动,包括组织结构、聚合方式、互动方式、成员的进入与退出等等。本文旨在通过集体行动理论对新媒体粉... 随着互联网的兴起,传统粉丝社群组织由线下延伸到了线上。虽然线上线下仅一字之差,但是社群组织的整体运作方式及活动方式都发生了变动,包括组织结构、聚合方式、互动方式、成员的进入与退出等等。本文旨在通过集体行动理论对新媒体粉丝社群组织的行为活动进行分析。 展开更多
关键词 集体行动论 媒体粉丝 媒体粉丝群组织
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浅议财经社群运营与内容付费的商业模式——关于传统电视财经媒体转型的思考 被引量:6
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作者 谢颖颖 《今传媒》 2017年第8期89-90,共2页
2016年互联网内容付费的商业模式似乎迎来春天,诸多强IP带动的垂直新媒体社群模式兴起,不少"意见领袖"以知识产出的方式,获得丰厚的利润回报。在此背景下,传统电视财经媒体的转型方向似乎有了另外一种可能,发展"新媒体... 2016年互联网内容付费的商业模式似乎迎来春天,诸多强IP带动的垂直新媒体社群模式兴起,不少"意见领袖"以知识产出的方式,获得丰厚的利润回报。在此背景下,传统电视财经媒体的转型方向似乎有了另外一种可能,发展"新媒体财经社群"体系和"内容付费"的商业模式,为传统电视财经媒体转型、摆脱"唯广告论"魔咒提供了机会,互联网下半场的机遇或许即将到来。 展开更多
关键词 新媒体社群模式 内容付费 媒体转型
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New Media, Public Sphere, and Arab Spring: Demystifying the Power of Social Networks 被引量:1
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《Journalism and Mass Communication》 2013年第4期226-239,共14页
This paper looks at the new media, communication, and political environment in both Tunisia and Egypt during and after the revolution. The new environment provided activists, politicians, civil society, and youth amon... This paper looks at the new media, communication, and political environment in both Tunisia and Egypt during and after the revolution. The new environment provided activists, politicians, civil society, and youth among others, who want to express their opinions and share their views, with various channels and means of corranunication to be part of the political action and to participate in the decision-making process. Social media played an important role in mobilizing youth to rally and protest. This is to say that a new model of communication has emerged with this new environment. The receiver has become the sender and the producer of the message. The process of communication, therefore, has been changed from one to many to from many to many, and everybody became sender and receiver at the same time. The main research question this paper aims to answer is: Are social networks enough to change the political and economic scene in the Arab World? And is there a relationship between the new communication environment and Arab spring? The year 2011 has been in the Arab world the year of social networks and radical changes in the political scene where a score of dictators were ousted. New political communication networks and mechanisms took place, and for the first time in Arab political communication, public opinion was a major political player. Social networks helped tremendously the formation of new public sphere where the public finds its way in the media and communication processes. At their best, new media can mobilize crowds and masses to rally and protest. They can give a social perspective to movements. However, they can't make change and implement democracy. After the collapse of the regimes in Tunisia and Egypt, things are not getting any better. There is no democratic transition, and both countries are experiencing complex economic, social, and political problems. 展开更多
关键词 social networks new media Arab Spring public sphere socioeconomic and political change
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Social Media Use Among Youth and Innovations of Moral Education Work With University Students in China
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作者 ZHANG Wei-wei 《Sino-US English Teaching》 2016年第7期521-527,共7页
The new media especially the use of mobile phone for information has a profound impact on contemporary university students' behavior, psychology, and way of thinking. This article will elaborate on the moral educatio... The new media especially the use of mobile phone for information has a profound impact on contemporary university students' behavior, psychology, and way of thinking. This article will elaborate on the moral education work with university students to explore innovative ideas and innovative approaches from the perspective of interpersonal communication, political science, and sociology under the new media environment. Then the article will put forward countermeasures and improvement strategies. 展开更多
关键词 interpersonal communication social media INNOVATION moral education university students
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Construction and Application of New Media-based Social Core Values of College Students
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作者 Zheng Lin-chuan Li Zhen-Hua 《International Journal of Technology Management》 2015年第4期1-2,共2页
New media have exerted profound influence on the core values of contemporary college students. In the new media era, in order to cultivate and practice the social core values, we have to transform the concept and meth... New media have exerted profound influence on the core values of contemporary college students. In the new media era, in order to cultivate and practice the social core values, we have to transform the concept and method of education. It is also important to realize the positive and negative influence of core values on both college students and teachers, so that the education on social core values can be carried out in an active and effective way. 展开更多
关键词 new media college students social core values CONSTRUCTION
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Study the impact of new mobile media in the promotion of modernization community service system --Based on SWOT analysis perspective
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作者 Shi Li 《International English Education Research》 2015年第9期63-65,共3页
modernization community service system construction is the modernization of the social security is important aspect. Research in this paper, through the SWOT analysis model in promoting community service system modern... modernization community service system construction is the modernization of the social security is important aspect. Research in this paper, through the SWOT analysis model in promoting community service system modernization in the process of how to apply the mobile new media of the problem, discussion on such issue new mobile media and community service system construction, and puts forward its Suggestions for community service modernization of applications. 展开更多
关键词 new mobile media Community service system A SWOT analysis
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On the Integrated Model of Music in the Creation and Dissemination of New Media Era
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作者 Ning XU 《International Journal of Technology Management》 2013年第11期96-97,共2页
Into the era of new media art, music develops toward a more comprehensive, more novel direction. Music is no longer pure spirit product, and becomes a resource of information society. This paper analyzes the new media... Into the era of new media art, music develops toward a more comprehensive, more novel direction. Music is no longer pure spirit product, and becomes a resource of information society. This paper analyzes the new media era music creation mode change, as a result of this mode of music dissemination of new characteristics were summarized, illustrate the influence of new media tools generated for music culture, find some means of basis for the development of music art in the new environment. With the development of computer and the popularization of the Internet, everyone can become the creator and disseminator of music. At the same time of the concept and the mode of creation have changed, music dissemination way is to find a broader approach. In numerous new media era music works, those who conform to the times and the nature of music works will also become a classic in the information after the bubble. 展开更多
关键词 New Media New Media Art MIDI Creation and Communication Integration INTERACTIVE
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Analysis of optimal referral reward programs for innovative offerings
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作者 Jiang Fenfen Mei Shu'e Zhong Weijun 《Journal of Southeast University(English Edition)》 EI CAS 2020年第3期357-363,共7页
A nested Stackelberg game among a provider of a product,a sender(existing customer),and a receiver(new customer)is developed to explore the optimal referral reward programs(RRPs)for innovative offerings.The results in... A nested Stackelberg game among a provider of a product,a sender(existing customer),and a receiver(new customer)is developed to explore the optimal referral reward programs(RRPs)for innovative offerings.The results indicate that the provider should forsake RRPs and purely rely on customers'organic word-of-mouth communication under certain conditions.In particular,when the innovativeness of the referred product is extremely high,the provider should forsake RRPs completely,even though few customers will make organic referrals for the product.When the innovativeness is on other levels,the provider should make optimal RRPs decision depending on both the sender's persuasion effectiveness and the tie-strength between the two customers.Moreover,the optimal rewards increase with the innovativeness of the referred product when the provider opts to use RRPs.These results seem contrary to the existing empirical finding to some extent,and it is due to the high referral cost for making a successful referral for the high innovative offerings. 展开更多
关键词 referral reward programs INNOVATIVENESS social value social media marketing Stackelberg game
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The 14th Dalai Lama's Image on Western and Chinese Social Media
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作者 Mao Wei 《Journalism and Mass Communication》 2016年第7期397-408,共12页
With China's rising status and the increasing of media exposures on Tibet issues, the 14th Dalai Lama's image studies have become a heated research topic in communication studies. China is the most-frequently studie... With China's rising status and the increasing of media exposures on Tibet issues, the 14th Dalai Lama's image studies have become a heated research topic in communication studies. China is the most-frequently studied nation in Asian mass communication research. The past the 14th Dalai Lama's image studies mainly focus on Western mainstream newspapers, due to the fact that these newspapers are well established and frequently read by policy-makers and other influential individuals. In recent years, "Social media" has become a new buzzword. Social media platforms like Facebook, Twitter and Weibo etc. have made a considerable impact on contemporary life. What is the 14th Dalai Lama's image as it is represented via Western social media? Do Western social media publish the 14th Dalai Lama's different contents, from a different perspective, or in a different way from that of the standard Western mainstream news outlets? Are there any differences between the image of the 14th Dalai Lama on Western social media and on mainstream media? What are differences between the image of the 14th Dalai Lama on Western and Chinese social media when discussing the same event or topic? The research aims to answer these questions the 14th Dalai Lama; Western social media; Chinese social media. 展开更多
关键词 Dalai Lama TIBET Chinese social media Western social media
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Research on the Developmental Trend of Data Journalism under the Background and Time of Big Data
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作者 Hui Zhi 《International Journal of Technology Management》 2016年第1期42-44,共3页
In this paper, we conduct research on the developmental trend of the data journalism under the current background and the time of big data. Big data is not only a concept, but also a description of a state of society... In this paper, we conduct research on the developmental trend of the data journalism under the current background and the time of big data. Big data is not only a concept, but also a description of a state of society: in the era of the big data, data become important social resources and production data, the news media is no exception. In the time of the data had not been so seriously, the core of the news resources is a reporter on the scene to get first-hand material, is based on the reporter can see, smell, feel the fact description, data is often only a supplementary role. However, in today' s era of big data, although the scene is also very important, but based on the various aspects of data mining and analysis and the depth of the formation of information has become more and more important. Our research proposes the novel paradigm for the issues that is meaningful. 展开更多
关键词 Big Data Developmental Trend Data Journalism Contemporary Era and Time.
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Bridging Sociality and New Media Practice as a Lever to Intercultural Competency
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作者 Maria Giovanna Onorati 《Sociology Study》 2013年第5期321-333,共13页
This paper is based on the findings of a survey on 120 students involved in the Interdisciplinary Course on Intercultural Competences (ICIC), a three-year EU Lifelong Intensive Program project aimed at developing in... This paper is based on the findings of a survey on 120 students involved in the Interdisciplinary Course on Intercultural Competences (ICIC), a three-year EU Lifelong Intensive Program project aimed at developing intercultural competency in the education, social work and health care professions. The Program approached intercultural competency as a culturally aware ability to cope with unfamiliar situations continuously arising in the current ever-changing society, in which learning has become an "endemic condition", and the new media have created symbolic resources for actively expressing and constructing identities as an in-progress and negotiated project. Intercultural competency is therefore rethought from a holistic perspective as a part of an educational mission that particularly values one's communicative and social experiences as a strategic resource for facilitating learning processes and enhancing professional competency. The presented data show sociality as a clustering factor for intercultural learning and displays a factorial structure, from which a model for intercultural education is inferred, in which bridging social capital, media practice and reflective attitude become crucial for gaining and valuing competency in terms of human capital. 展开更多
关键词 Intercultural competency lifelong learning experience CONVERGENCE bridging social capital
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台湾移动传播发展现状 被引量:2
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作者 黄楚新 崔政韬 《新闻战线》 2018年第7期69-72,共4页
移动传播是依托互联网平台及以手机为代表的移动终端,进行信息实时共享的传播方式。台湾地区基础设施完备,网络普及率与智能手机覆盖率较高。通过分析社交媒体、OTT视频流、新闻客户端、自媒体阅读平台等四大端口,可以一窥台湾移动新媒... 移动传播是依托互联网平台及以手机为代表的移动终端,进行信息实时共享的传播方式。台湾地区基础设施完备,网络普及率与智能手机覆盖率较高。通过分析社交媒体、OTT视频流、新闻客户端、自媒体阅读平台等四大端口,可以一窥台湾移动新媒体的现状与未来发展趋势。 展开更多
关键词 台湾移动传播 新媒体社 媒体
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