浅论社会民生类电视新闻在全媒体发展中的坚守与打破

在全媒体蓬勃发展的当今环境下,社会民生类电视新闻需要在多平台坚守并打破一些原有的构成,使之在全媒体多平台中能够充分发挥作用。本文站在基层一线电视记者的角度,从具体实践中探讨其在全媒体发展中的坚守与打破。

Chinese and foreign film and TV drama translation from the perspective of cross cultural communication

. Chinese and foreign film and cultural exchanges, the translation is necessary to ensure the realization of information across language barriers to effective communication. Particularity TV drama text language determines the TV drama translation from other forms of translation particularity. According to the analysis of the speci？ c case, we discussed the basics of film and television drama translation. In recent years, foreign film and television works more and more popular in China, Subtitling received more attention. Filmography is an important medium for intercultural communication that subtitling has a very important role in cross-cultural communication. By analyzing the subtitle translation of particularity, we propose the appropriate translation approach. News translation is an interlingual intercultural communication activities and news translation there are a lot of cultural barriers that improper handling will seriously affect the effect of news media, and even misleading. News translator should understand the source culture, and appropriate use of domesticating translation strategy interpretive translation means to overcome cultural barriers in order to achieve intercultural communication.

The Role of Voluntary Youth Work in Media in Professional Development of Young People and Documentation of Urban Space in Wroclaw （Poland）

Wroclaw is mostly known for being a university town. In addition, the city is known in Poland for its sports history--basketball and football-and for many cultural events such as the Review of Stage Songs or African Culture Brave Festival. Because of the fact that Wroclaw is one of the largest and most important cities in Poland, it quickly becomes a subject of interest in new media, including the Internet, which becomes a field for community projects. This gives a tremendous opportunity to Wroclaw＇s youth who can participate in the life of Wroclaw, as well as by volunteering learn the basics of journalism and pursue their passions in an active and creative way. In perspective of those fact, the main aim of the planned paper is to describe evolution process of possibilities which Internet media gives to young people who would like to be a journalist. It is also a trial of analysis on how citizen journalism destroyed media voluntary youth work in Wroclaw, where in fact real citizen journalism was started by young people. What is more, paper＇s goal is to present methods of urban space documentation created by teenage journalists to show multicultural spectrum of Wroclaw.

Bridging Sociality and New Media Practice as a Lever to Intercultural Competency

This paper is based on the findings of a survey on 120 students involved in the Interdisciplinary Course on Intercultural Competences （ICIC）, a three-year EU Lifelong Intensive Program project aimed at developing intercultural competency in the education, social work and health care professions. The Program approached intercultural competency as a culturally aware ability to cope with unfamiliar situations continuously arising in the current ever-changing society, in which learning has become an ＂endemic condition＂, and the new media have created symbolic resources for actively expressing and constructing identities as an in-progress and negotiated project. Intercultural competency is therefore rethought from a holistic perspective as a part of an educational mission that particularly values one＇s communicative and social experiences as a strategic resource for facilitating learning processes and enhancing professional competency. The presented data show sociality as a clustering factor for intercultural learning and displays a factorial structure, from which a model for intercultural education is inferred, in which bridging social capital, media practice and reflective attitude become crucial for gaining and valuing competency in terms of human capital.

The Tension between New Media and Narratology： The Case of Cinema

We will discuss here the tension between the reality of new media and narratological theory, and the case in point will be cinema. Our thesis is that new media have to do with illusion, basically with illusion, and only derivatively with imagination; on the contrary, the field of literature has to do with imagination, strictly with imagination, not with illusion at all. If it is so, something must be wrong with the pretence of narratology, which has literature as its basic referent, to be the adequate theoretical frame in order to understand every cultural phenomenon, especially in the case of new media. We have to insist on the distinction between illusion and imagination. In fact, most literary theorists do not bear in mind such distinction; it tends to completely disappear under the general title ＂fiction.＂ To be sure, it is usually said of cinema that it is fiction, like literature, but cinema is much more than fiction, it is illusion, even if it is the illusion of a story.

The New Media Engine for Promoting Chinese Cultural Diffusion： A Case Study of＂Confucius Institute Online＂

As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s presence and influence in a diversified arena of world cultures. While this network is being enlarged and improved with the Chinese govemment＇s persistent backing, it is, however, recognized that the influence and efficiency of the institutes are still limited. It might not be essential whether people come primarily as serious language learners, but necessarily, the platform has to be attractive enough for a considerable proportion of users to stick on, making the Confucius Institute System a sustainable cultural service provider. Within the background of information society, the Intemet, mobile service, digital broadcasting, and other types of new media would act as an important effort to help Confucius Institutes to improve the capabilities of interacting with users, offering users with abundant media-rich content, and minimizing users＇ inconvenience by enhancing users＇ experience, lowering travel and time cost, and easily providing multi-lingual support. In this paper, we take the platform of Confucius Institute Online （http：//www.chinese.cn, the official Intemet portal of the Confucius Institute network） as a case of actuality to analyze how the Confucius Institute system could utilize the communication capability of new media to enrich, enlarge, and enhance the diffusion of Chinese culture and language. Advantages and deficiencies of the planning, design, and layout of the portal＇s functionality and views are presented, upon which a number of strategic suggestions are raised, for the sake of further improvement of Confucius Institute＇s efficiency in cultural diffusion and sustainable development.

Study the impact of new mobile media in the promotion of modernization community service system --Based on SWOT analysis perspective

modernization community service system construction is the modernization of the social security is important aspect. Research in this paper, through the SWOT analysis model in promoting community service system modernization in the process of how to apply the mobile new media of the problem, discussion on such issue new mobile media and community service system construction, and puts forward its Suggestions for community service modernization of applications.

Then and Now： A Content Analysis of Media Used in the Presidential Election Campaigns of Kennedy and Obama

American campaigning has become increasingly complex as it adjusts to our ever-changing cultural landscape. The use of electronic media in the presidential campaigns of 1960 and 2008 is illustrative of this shift. A content analysis of these two campaigns demonstrates how each applied the newest technologies available at the time to define the candidate＇s image and export the messages to the electorate. Whether it be Kennedy＇s use of television or Obama＇s usage of social media, the role that new media of the day played in both campaigns clearly set the tone for future political campaigns. This examination of the role of media in both elections serves to form a primer for how the successful applications of new media lead to campaign victory. Then and now, the growing influence of new technologies on campaigning makes it necessary to compare and contrast the successful usages and strategies employed. The need for continuing analysis will grow in the coming years.

Raising the Stake of Global Warming and Climate Change in Nigeria Media： Implications for Development

The elements that mid-wife news and editorial contents remain： what, who, where, when, why, and how, typical of Lasswell＇s （1948） conceptual model of communication. The operational actualization of this in theory and practice exemplifies a paradigm of news and other editorial contents reporting slant that pays more attention to dramatizing events and incidents, at best exacerbating, psychologically, panic, apprehension, and tension, but hardly focusing on solution to critical situation in society. However, journalism may not always be about the curses; it could be about cures, particularly in regard to climate change/global warming issues in developing economies like Africa＇s. Hence, the thrust of this paper is a strong advocacy for curative journalism that should issue from a well fed body of science-based information on how to adapt to the menace of global warming palaver in developing nations of the world, especially Nigeria. It advances that new media scientific journalism that could benefit society should do more of probing solution rather than concentrate on the throes： the former acting as an anti-depressant journalism instead of a hopeless journalism.

Cruise enterprise strategic research of new media from the perspective of the Internet

From the origin of the modem cruise industry in 1960s, the media has been in the spread of the cruise culture has a pivotal position. In today＇s world, the new media has become an important means of human information dissemination. The so-called new media, refers to the fixed or mobile multimedia terminals through the digital communication and services to provide information and services. It is different from newspapers, magazines, radio, television and other traditional media forms, has become the fifth media＂. The new media has the characteristics of fast speed, wide spread, and the emergence of new media has led the revolution of information dissemination. Under the influence of new media, the spread of cruise tourism culture no longer stay in the traditional newspaper, printed brochures, advertising, Festival Promotion and so on, but through the micro Bo, micro channel, etc. new media cruise ship culture promotion. This paper will explore the role of new media in the development of the media and the culture of the cruise company.

The Framing of Cosmetic Surgery, 1914-1950

This research seeks to add to the body of scholarship on the history of cosmetic surgery and American journalism and is guided by the following two-part research questions： How did newspapers and magazines frame plastic surgery between 1914 and 1950 and did the frames vary by year or did they recur throughout the time period studied？ The purpose here is not to argue that the press had a direct effect on the way beauty was defined within the cultural landscape of the early 20th century, but to examine the way plastic surgery＇s frame in the popular press shifted from reconstructing war-maimed soldiers to beautifying ordinary citizens.

Innovation of Knowledge-based Hyper-multimedia to Promote a Culture of Using ICT Creatively for Adolescents

The purpose of the present research was to develop an innovative knowledge-based hyper-multimedia to promote a culture of using information and communication Technology （ICT） creatively for adolescents. Their learning processes and attitudes toward such innovation in their community were also examined. Thirty juveniles, 13-18 years of age in each Hangdong and Maerim districts, Chiang Mai province were employed in the study. Data collections were made through questionnaires, interview, test, group discussion and brainstorming. Analysis and evaluation were carried out with the applications of sufficient economy philosophy, constructivism theory and Torrance＇s future problem-solving instructional model. Results showed that the learning innovation of hyper-multimedia presented by the use of animation, video, scene and sound with related action script synchronization was considerably effective. With the application of sufficient economy philosophy, the result indicated that performance efficiency （El/E2） was 92.228/9.83 and the adolescents learning processes and attitudes were very good. These included purchasing of moderate ICT equipments, information screening for self-immunity and creative using of internet and ICT morally and ethically according to the computer laws. This independent learning system was properly designed for the juveniles with the right to retrieve the data or stop using at anytime. By using Torrance＇s approach and constructivism theory emphasizing on brainstorming techniques, it was noted that learning process was very well adopted by the adolescents with high satisfaction. They had good attitudes toward the extension of sufficient ICT cultural using in their community with emphasis on brotherly relationship. Related organizations should educate their parents to instruct the juveniles to use the internet properly and encourage people to be aware of ICT business in order to protect social and cultural problems encountered in the future.

Research on the Digital Communication Strategy of Intangible Cultural Heritage under the New Media Environment

In the field of intangible cultural heritage＇ s digital protection, a lot of research work has been made by all countries in the world, while the research on the digital commuuication of intangible cultural heritage is few and especially rarely seen in China. Under the premise, in this paper, the factors influencing intangible cultural heritage in the communication process are analyzed based on the information characteristics of intangible cultural heritage and the advantages of I-Space framework model in researching information transfer. Also, combined with the birch bark making technology in Heilongjiang province, the knowledge-based and signified communication strategy of intangible cultural heritage is proposed, aiming at providing new ideas for the researches on the digital communication of intangible cultural heritage.

Literary reading in the context of media culture

Literary reading reached its peak in China in the 1980s. From the 1990s on, however, it underwent a slow decline which has gained speed in the new century. The new media have played an important role in the process of its decline. Their influence is mainly seen in the reshaping of the receiver＇s perceptual structure because of the change from text to image and in the lack of stimulus to reflection and thought because of the change from page to screen. At the same time, the new media have broken down the ＂solitary＂ state of reading and lessened the depth of the reception model. From the perspective of media culture, the decline of literary reading is a result of the serious damage inflicted upon print culture by visual culture. The new generation is already living in an environment of visual culture; they will inevitably drift away from literary reading. This will have an impact on both production and research in literature. The private memory, perceptual structure and even bodily habits of those who preserve literary reading and resist the new media are precisely those established by print culture. Therefore, behind the clash between preserving and forsaking literary reading lies a clash between different media cultures.