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新闻推广策略演绎高校品牌经营新思维 被引量:3
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作者 林慧 《沿海企业与科技》 2006年第9期194-196,F0003,共4页
文章阐述了高校品牌新闻推广的内涵及必要性,并提出对策。
关键词 高校 品牌经营 新闻推广 新闻信源 新闻信道
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高速数据广播——满足市场需求的新业务
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作者 胡俊平 《广播电视信息》 2003年第10期54-56,共3页
目前广电的扩展和增值业务主要有Cable Modem、DVB-C机顶盒、QPSK数据广播、电视-电话互动点播等.Cable Modem的开展需要全网的双向改造,大部分城市正在进行此项工作,DVB的标准还没有最后定论,且信源问题一直困扰着业务的开展.所以目前... 目前广电的扩展和增值业务主要有Cable Modem、DVB-C机顶盒、QPSK数据广播、电视-电话互动点播等.Cable Modem的开展需要全网的双向改造,大部分城市正在进行此项工作,DVB的标准还没有最后定论,且信源问题一直困扰着业务的开展.所以目前正是增值业务的空闲期,此时开展数据广播业务是一个很好的选择.在这种情况下,贵阳市广电决定与中广数据广播网络有限公司合作开展高速数据广播业务. 展开更多
关键词 高速数据广播 VBI QPSK QAM DVB-C 财经信道 科教信道 娱乐信道 新闻信道
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Managing Our Past, Managing Our Future: Is there a "Right" Way of Remembrance?
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作者 Ruth Linn 《Journalism and Mass Communication》 2015年第3期143-150,共8页
In the spring of 1944, the Auschwitz-Birkenau death factory was still a top secret of the Third Reich and the Nazis used numerous ploys to entice their prospective victims into it. On April 7, 1944, two Slovak Jewish ... In the spring of 1944, the Auschwitz-Birkenau death factory was still a top secret of the Third Reich and the Nazis used numerous ploys to entice their prospective victims into it. On April 7, 1944, two Slovak Jewish prisoners, Rudolf Vrba and Alfred Wetzler managed to escape Auschwitz-Birkenau and reveal its secrets. They further warned that specific arrangements had been made in the camp for the annihilation of the Hungarian Jews. The precious information was disseminated without delay to the Western world. It is not clear whether it reached the prospective victims: All boarded in good faith the "resettlement trains" that carried them to the Auschwitz-Birkenau death camp, where most were immediately gassed. This specific story has been missing from most Israeli history textbooks in Hebrew. Following Winter's (2006) thesis, this paper tries to trace some of the official manipulation that were made in shaping the "right" form of remembrance. 展开更多
关键词 Auschwitz escape memory COLLECTIVE information early warning
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On the Differences of Information Presentation in Sino-US Straight News Reports About International Air Disasters
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作者 ZHAO Hong 《Sino-US English Teaching》 2013年第7期548-559,共12页
This paper compares the differences of information presentation in the straight news reports about international air disasters in ChD (China Daily) and NYT (The New York Times). The type of straight news report is... This paper compares the differences of information presentation in the straight news reports about international air disasters in ChD (China Daily) and NYT (The New York Times). The type of straight news report is regarded as the most objective news report in the journalistic field. The purpose of this research is to find out the different journalistic cultures or orientations between Chinese and American newspapers when they report the same world event. This paper finds that ChD prefers to provide more information for the consequences of the event and reactions to it usually by making general and static statements. NYT attaches more importance to background introduction and is more liable to use detailed and dynamic description 展开更多
关键词 ChD (China Daily) NYT (The New York Times) air disaster straight news report INFORMATION
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The Nigerian Press, Brown Envelope Syndrome (BES) and Media Professionalism: The Missing Link
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作者 Nnamdi T. Ekeanyanwu Nkechi Obianigwe 《Journalism and Mass Communication》 2012年第4期514-529,共16页
Brown envelop syndrome (BES) has remained a controversial issue in any debate centred on the Nigerian press, media professionalism and media ethics. It is one of the major setbacks of media growth in Nigeria. BES is... Brown envelop syndrome (BES) has remained a controversial issue in any debate centred on the Nigerian press, media professionalism and media ethics. It is one of the major setbacks of media growth in Nigeria. BES is a system whereby journalists collect money or other material gifts from news sources, company executives or event organizers to cover such events and probably give it the wildest publicity as the case may be. It symbolizes the rot that has plagued the Nigerian media industry since the early 1980s to date. This paper therefore builds from an empirical study by the same authors, as well as literature materials to argue that media professionalism and the enforcement of the various ethical codes that preach professionalism are the practical ways to ensure ethical conduct and behaviour amongst journalists and other categories of media practitioners, especially in Nigeria where these are missing. This, according to the paper, is the missing link in the quest to rid the media industry in Nigeria from the monster called BES. 展开更多
关键词 brown envelop syndrome (BES) media ethics media professionalism ethical codes journalists Nigerian press/media
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