The purpose of this paper falls within the theoretical framework of green marketing. It investigates the relationships that exist between the motives relating to aquacultural products marketed under the private label ...The purpose of this paper falls within the theoretical framework of green marketing. It investigates the relationships that exist between the motives relating to aquacultural products marketed under the private label of a traditional retailer （Coop）, the attitude towards their purchase, the perception of their quality, their reliability and the willingness to pay for them. Particular importance is given to the green motives, those that lead to a preference for a product made with specific renewable energies such as biogas. The structural equation models （SEM） technique is used to develop propositions representing a theoretical approach to the integration of green marketing, in the context of the process for purchasing Coop brand fish. With regard to distinguishing between the motives, we referred to the approach that sets out three different types of motive： clean, green and ethical. The resulting managerial implications make it possible to assess how much the different types of motive influence the choices of the consumers. Managers will benefit from the results of this paper by understanding better the benefits for consumers of aquacultural products from renewable energy such as biogas. The originality of the paper lies in its focusing on green purchase behaviour in a poorly investigated sector such as that of fish breeding. The paper contributes to an understanding of the factors that influence environmentally responsible purchase behaviour and their exact relationships, that are still unclear in literature. The fact that environmental issues and concerns are constantly changing implies that ongoing research into their influence on consumer behaviour is essential展开更多
How to fmd main influence factors of individuals to mobile service demand is investiga- ted. The empirical research is conducted in the sample of high-value customers in China mobile market. Based on Lewin behavior mo...How to fmd main influence factors of individuals to mobile service demand is investiga- ted. The empirical research is conducted in the sample of high-value customers in China mobile market. Based on Lewin behavior model, this pa- per establishes factors-matrix from personal and environmental dimensions. Relationships among multiple factors are tested in the structural equa- tion model and their impacts on customers＇ de- mands are elaborated. Findings indicate that opera- tional convenience and business brand image have significant effects on sample users＇ demands. Fur- thermore, annual income, gender, occupation, the needs of access to information and the needs of enriching and improving social relationships are al- so important factors for high-value users. The re- suits may provide further insights into mobile service demand and the model can be popularized to other behavior researches.展开更多
Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries...Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.展开更多
文摘The purpose of this paper falls within the theoretical framework of green marketing. It investigates the relationships that exist between the motives relating to aquacultural products marketed under the private label of a traditional retailer （Coop）, the attitude towards their purchase, the perception of their quality, their reliability and the willingness to pay for them. Particular importance is given to the green motives, those that lead to a preference for a product made with specific renewable energies such as biogas. The structural equation models （SEM） technique is used to develop propositions representing a theoretical approach to the integration of green marketing, in the context of the process for purchasing Coop brand fish. With regard to distinguishing between the motives, we referred to the approach that sets out three different types of motive： clean, green and ethical. The resulting managerial implications make it possible to assess how much the different types of motive influence the choices of the consumers. Managers will benefit from the results of this paper by understanding better the benefits for consumers of aquacultural products from renewable energy such as biogas. The originality of the paper lies in its focusing on green purchase behaviour in a poorly investigated sector such as that of fish breeding. The paper contributes to an understanding of the factors that influence environmentally responsible purchase behaviour and their exact relationships, that are still unclear in literature. The fact that environmental issues and concerns are constantly changing implies that ongoing research into their influence on consumer behaviour is essential
基金supported by the Hunan Province Soft SciencesPlan under Grant No. 2009ZK2001
文摘How to fmd main influence factors of individuals to mobile service demand is investiga- ted. The empirical research is conducted in the sample of high-value customers in China mobile market. Based on Lewin behavior model, this pa- per establishes factors-matrix from personal and environmental dimensions. Relationships among multiple factors are tested in the structural equa- tion model and their impacts on customers＇ de- mands are elaborated. Findings indicate that opera- tional convenience and business brand image have significant effects on sample users＇ demands. Fur- thermore, annual income, gender, occupation, the needs of access to information and the needs of enriching and improving social relationships are al- so important factors for high-value users. The re- suits may provide further insights into mobile service demand and the model can be popularized to other behavior researches.
文摘Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.
