Tourism is one of the typical labor intensive industries and tourism human resource(HR) is the main factor for regional discrepancy of tourism industry.The paper takes China as research region and evaluates the level ...Tourism is one of the typical labor intensive industries and tourism human resource(HR) is the main factor for regional discrepancy of tourism industry.The paper takes China as research region and evaluates the level of tourism HR and the level of tourism industry of 31 provinces respectively.First,the paper constructs evaluation index of regional tourism industry and tourism HR.Then,the paper gets the evaluation scores of every province by applying the principal components analysis and statistical package for the social sciences processing.Second,the paper builds the tourism development-tourism HR matrix and divides the matrix into four quadrants.Finally,the paper points out the problems of tourism HR that exist in the 31 provinces and puts forward development strategy.展开更多
In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning o...In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.展开更多
Architectural heritage comprises one o the most important elements of mountain settlements in Greece. It holds high cultural value, represents the tangible continuation of the past and forms the unique character and i...Architectural heritage comprises one o the most important elements of mountain settlements in Greece. It holds high cultural value, represents the tangible continuation of the past and forms the unique character and identity of each mountain region. Yet, controversy regarding funding for its preservation often arises. In this paper, we used two Contingent Valuation surveys to estimate the socia benefit deriving from protecting the traditiona architecture in the mountainous village of Sirako and through it, to examine perceptions and attitudes o local residents and visitors. Research findings revealed a strong social will in favor of the good＇s protection followed by high percentages of positive willingness to pay（WTP）. However, WTP is significantly higher among residents. Cultura heritage value, of the good, appears to prevail, along with the environmental one. However, both residents and visitors pointed out that local heritage, if wellpreserved, will boost tourism development. Residents appeared to better recognize the true level o architectural decay, expressed higher apprehension for its protection and were willing to pay higher amount of money. Tourists, on the other side expressed high satisfaction for their visit, appreciated the beauty and serenity emerging from local built and natural environment and spent several days visiting the surrounding area. The longer they stayed and gotfamiliar with the village, the more willing they were to contribute to local heritage＇s protection. Percentages reflecting indifference for protecting architecture were extremely low. Yet, they were higher among tourists. Traditional architecture is considered as public good; an opinion resulting in an important percentage of visitors stating that national government should provide the necessary funding. In addition, the architecture appears to hold a high level of topicality. Those descending from Sirako or emotionally connected to it, of both social groups,turned out to be more concerned about the good and with a stronger sense of responsibility for it. Usevalue of the good holds high economic value, as well,while higher percentages of zero WTP appeared among non-users. Research findings revealed social attitudes and perceptions on what constitutes architectural heritage, in its cultural and economic frame. If taken under consideration, they may form useful drivers for local, heritage-based, sustainable展开更多
Tourism has become the world＇s fastest growing sector due to acceleration of technology and information flow in the globalized world of today, development of the modem mass transport system and increase in people＇s ...Tourism has become the world＇s fastest growing sector due to acceleration of technology and information flow in the globalized world of today, development of the modem mass transport system and increase in people＇s disposable income. Upon tourism＇s being considered as a serious development strategy in the developments of the countries, all the countries of the world have begun to accelerate their investments in this area through utilizing the natural and cultural assets of their countries （heritage） with a view to provide revenue to their economy as well as creation of jobs. This situation, which has emerged as a result of the globalization of supply and demand in tourism, has created certain problems in terms of environmental balance and the living conditions of local people as a result of poor management of the utilization of natural and cultural resources. The objective of this paper is to examine the concepts and principles germane to sustainable tourism which has significant contribution to the development of the countries, made at the macro level both in the world and in Turkey. The aim of this paper, at the micro level, is to create awareness incident to the tourism resources of the Van Region and the Old Van province and ensure the utilization of these resources through protection thereof. At the end of the study, the importance of the protection of heritage resources as well as fair use thereof in terms of increasing the competitiveness of Turkey on a global scale in tourism is addressed in the light of the overall evaluations.展开更多
Cultural heritage is seen as a cultural capital. The heritage tourism increases the local employment and income, however, brings some problems at the same time, changing the traditional living way and industrial struc...Cultural heritage is seen as a cultural capital. The heritage tourism increases the local employment and income, however, brings some problems at the same time, changing the traditional living way and industrial structure. The sustainability of economic development by tourism is also questioned. Fujian Tulou is a world heritage site in China, inscribed in 2008. The nomination has brought great changes to the sites, especially the flourishing tourism industries by the local communities as well as the tourism companies. The latter also take part in the management of the heritage site and get most of the income. The data in economic areas is analyzed in this study and explains the cultural tourism as a positive drive for the local economy, which contributes little to the life of locals. With the analysis of the changes and benefits from the tourism, we have found that tourism, as a dominant industry, might be a potential negative element for heritage conservation. According to the different situations of sites in Fujian Tulou, a proper planning of management is in need to integrate the tourism, conservation and development.展开更多
Monitoring and minimizing tourist’s water consumption is essential for the sustainable development of mountain destinations in the world. However, available data and a generally accepted protocol on such measurement ...Monitoring and minimizing tourist’s water consumption is essential for the sustainable development of mountain destinations in the world. However, available data and a generally accepted protocol on such measurement are still limited. This study uses water footprint accounting to quantify tourist’s water demand in the Liming valley, a World Heritage site and a rapidly growing tourism destination in Northwest Yunnan, China. Both the water for direct and indirect use is taken into account based on the consumptive behavior of the tourists in the valley. Data were collected through guesthouse monitoring and a tourist survey in the 2005 tourist season. The results indicate that an average tourist leaves behind a footprint of 5.2 m3 on local water resources per day. Food production and waste dilution are the two most important water consumption factors. The results also show tourists consume more water than the local residents on per capita basis. This suggests more commitment is necessary to cope with this stress by individual tourists. Management implications to make water use more sustainable in mountain destinations are derived from this study.展开更多
Turkey, thanks to its natural and cultural tourism resources, is an international tourism destination characterized by intense mobility. The purpose of this study, to determine the contribution of the tourism sector i...Turkey, thanks to its natural and cultural tourism resources, is an international tourism destination characterized by intense mobility. The purpose of this study, to determine the contribution of the tourism sector in the country＇s economy and Russian tourist profile, was examined and investigated. Survey data collection techniques were used in the study. National and international researches were supported by literature. In this study, it was aimed to determine the role and the importance of Marmaris in the development of tourism in economy. It was also aimed to determine the cause of Russian tourists preferring Marmaris. The 12 questions in the questionnaire are to determine the demographic and travel characteristics, four questions are to determine the resources of accommodation and information of Russian tourists, and the questionnaire was completed with a question which was asked to determine the reason of preferring Marmaris, It was graded with the five-point Likert scale. The results of the study show the profile of Russian tourists who prefer Marmaris. It was examined that they have come up with all-inclusive system, they have two-week holiday term, they gather information through travel agencies, and Marmaris has an intensive revisit frequency. Marmaris is expressed as a great holiday destination by Russian tourists. Accordingly, Marmaris is popular among Russian tourists as a tourist destination and is considered to be quite suitable for the holidays.展开更多
The concept of competitiveness influenced by many factors is analyzed in terms of terminology distinctions. This is the reason of numerous definitions of this term included in the first part of the paper, which varies...The concept of competitiveness influenced by many factors is analyzed in terms of terminology distinctions. This is the reason of numerous definitions of this term included in the first part of the paper, which varies according to the aspect of the analysis, analyzed marketing unit, tourism product, geographical unit, region, destination, or entities that offer an acceptable integrated product a package by specific indicators for comparison of elements of competitiveness. The first part of the article theoretically emphasizes the distinction in defining the concept of competitiveness from various aspects of the analyzed market subjects （different features and facilities provided）, and from those aspects of their specific business relationship in the market. Special contribution to the study of competitiveness is contained in the second part of the paper that analyzes the existing situation of intermediation in the European tourism market. This research is based on using the data of descriptive statistics and the secondary research which gives insights into the business of travel agencies, using the data such as number of employees, annual personnel costs, and the average annual cost per person employed in travel agencies in some European countries. The changes in the environment, and the competition initiate a need for an analysis of the internal environment, travel agencies＇ tasks, and their organizational structure. Also, the results conducted research on a sample of 500 travel agencies in 20 European countries indicate the dominance of quality service, price, and value for money as key factors of demand for achieving the competitiveness. It indicates new trends focused on needs for more specific--integrated tourist products that ensure the quality of service, value for money, and for the time that tourists invest in their obtaining.展开更多
With Peitian Village in Fujian Province as the research object, existing problems in architectufe, in＆astfucture, population, industty, and culture were analyzed, and a solution to the combination of cultural touris...With Peitian Village in Fujian Province as the research object, existing problems in architectufe, in＆astfucture, population, industty, and culture were analyzed, and a solution to the combination of cultural tourism industry and. public space planning was proposed. Space planning methods were illustrated to achieve a sustainable cultural tourism industry chain and ecological agricultiiral production model, and landscape design means were discussed to increase economic income while optimizing the living environment.展开更多
Most world natural heritage sites are designated partly by reason of their prominent aesthetic values in accordance with Article Ⅶ of World Natural Heritage Convention.In this paper, the aesthetic values of Kanas Nat...Most world natural heritage sites are designated partly by reason of their prominent aesthetic values in accordance with Article Ⅶ of World Natural Heritage Convention.In this paper, the aesthetic values of Kanas National Nature Reserve, which has potential for such designation, was analyzed quantitatively using scenic beauty estimation(SBE).The landscapes of 19 representative scenic spots in the Kanas National Nature Reserve in summer and autumn were selected as the objects of evaluation.The contributions of different landscape factors to the aesthetic value of the Kanas National Nature Reserve were revealed using a multivariate quantitative model.The main factors affecting the aesthetic value were waterscapes, vegetation, mountains, folk culture and the tourist environment.The t-test and F-test results are extremely significant.According to the results, some suggestions were given for conserving the landscapes in the Kanas National Nature Reserve.展开更多
The management of coastal zones in terms of tourism exploitation remains a crucial issue in achieving sustainable development and customer satisfaction. The interrelation between the coastal zone and the preference st...The management of coastal zones in terms of tourism exploitation remains a crucial issue in achieving sustainable development and customer satisfaction. The interrelation between the coastal zone and the preference structure of visitors form a desired tourism setting and a hospitable destination in which environmentally friendly practices dominate the tourism aspects. Conjoint analysis was used with a purpose of eliciting respondents＇ preferences and answering questions concerning the features that compose a sustainable tourism product. In the survey, 16 proposed combinations of tourism characteristics were rated by 1,433 respondents. The three most preferred factors of the proposed tourism product were the accommodation factor, the sea activities factor and the fishery tourism factor with averaged importance scores 27,351,22,900 and 2 1, 13 1, respectively.展开更多
基金Preliminary research result of project of Provincial Natural Science Foundation of Shandong (Grant No.:ZR2011DM008)project of Research Funding of Qufu Normal University (Grant No.XJ201101)
文摘Tourism is one of the typical labor intensive industries and tourism human resource(HR) is the main factor for regional discrepancy of tourism industry.The paper takes China as research region and evaluates the level of tourism HR and the level of tourism industry of 31 provinces respectively.First,the paper constructs evaluation index of regional tourism industry and tourism HR.Then,the paper gets the evaluation scores of every province by applying the principal components analysis and statistical package for the social sciences processing.Second,the paper builds the tourism development-tourism HR matrix and divides the matrix into four quadrants.Finally,the paper points out the problems of tourism HR that exist in the 31 provinces and puts forward development strategy.
文摘In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.
基金supported by Scientific Research Foundation for Youth Scholars, IGSNRR, CAS, entitled “Evaluation on the conservation and development of agricultural heritage systems in China”
文摘Architectural heritage comprises one o the most important elements of mountain settlements in Greece. It holds high cultural value, represents the tangible continuation of the past and forms the unique character and identity of each mountain region. Yet, controversy regarding funding for its preservation often arises. In this paper, we used two Contingent Valuation surveys to estimate the socia benefit deriving from protecting the traditiona architecture in the mountainous village of Sirako and through it, to examine perceptions and attitudes o local residents and visitors. Research findings revealed a strong social will in favor of the good＇s protection followed by high percentages of positive willingness to pay（WTP）. However, WTP is significantly higher among residents. Cultura heritage value, of the good, appears to prevail, along with the environmental one. However, both residents and visitors pointed out that local heritage, if wellpreserved, will boost tourism development. Residents appeared to better recognize the true level o architectural decay, expressed higher apprehension for its protection and were willing to pay higher amount of money. Tourists, on the other side expressed high satisfaction for their visit, appreciated the beauty and serenity emerging from local built and natural environment and spent several days visiting the surrounding area. The longer they stayed and gotfamiliar with the village, the more willing they were to contribute to local heritage＇s protection. Percentages reflecting indifference for protecting architecture were extremely low. Yet, they were higher among tourists. Traditional architecture is considered as public good; an opinion resulting in an important percentage of visitors stating that national government should provide the necessary funding. In addition, the architecture appears to hold a high level of topicality. Those descending from Sirako or emotionally connected to it, of both social groups,turned out to be more concerned about the good and with a stronger sense of responsibility for it. Usevalue of the good holds high economic value, as well,while higher percentages of zero WTP appeared among non-users. Research findings revealed social attitudes and perceptions on what constitutes architectural heritage, in its cultural and economic frame. If taken under consideration, they may form useful drivers for local, heritage-based, sustainable
文摘Tourism has become the world＇s fastest growing sector due to acceleration of technology and information flow in the globalized world of today, development of the modem mass transport system and increase in people＇s disposable income. Upon tourism＇s being considered as a serious development strategy in the developments of the countries, all the countries of the world have begun to accelerate their investments in this area through utilizing the natural and cultural assets of their countries （heritage） with a view to provide revenue to their economy as well as creation of jobs. This situation, which has emerged as a result of the globalization of supply and demand in tourism, has created certain problems in terms of environmental balance and the living conditions of local people as a result of poor management of the utilization of natural and cultural resources. The objective of this paper is to examine the concepts and principles germane to sustainable tourism which has significant contribution to the development of the countries, made at the macro level both in the world and in Turkey. The aim of this paper, at the micro level, is to create awareness incident to the tourism resources of the Van Region and the Old Van province and ensure the utilization of these resources through protection thereof. At the end of the study, the importance of the protection of heritage resources as well as fair use thereof in terms of increasing the competitiveness of Turkey on a global scale in tourism is addressed in the light of the overall evaluations.
文摘Cultural heritage is seen as a cultural capital. The heritage tourism increases the local employment and income, however, brings some problems at the same time, changing the traditional living way and industrial structure. The sustainability of economic development by tourism is also questioned. Fujian Tulou is a world heritage site in China, inscribed in 2008. The nomination has brought great changes to the sites, especially the flourishing tourism industries by the local communities as well as the tourism companies. The latter also take part in the management of the heritage site and get most of the income. The data in economic areas is analyzed in this study and explains the cultural tourism as a positive drive for the local economy, which contributes little to the life of locals. With the analysis of the changes and benefits from the tourism, we have found that tourism, as a dominant industry, might be a potential negative element for heritage conservation. According to the different situations of sites in Fujian Tulou, a proper planning of management is in need to integrate the tourism, conservation and development.
基金funded by the CEMSIT (Establishment of a Center for Eco-management and Spatial Information Techniques, Yunnan University) project, which is a Chinese-Belgian academic collaboration project under the auspices of the Flemish Interuniversity Council (VLIR)
文摘Monitoring and minimizing tourist’s water consumption is essential for the sustainable development of mountain destinations in the world. However, available data and a generally accepted protocol on such measurement are still limited. This study uses water footprint accounting to quantify tourist’s water demand in the Liming valley, a World Heritage site and a rapidly growing tourism destination in Northwest Yunnan, China. Both the water for direct and indirect use is taken into account based on the consumptive behavior of the tourists in the valley. Data were collected through guesthouse monitoring and a tourist survey in the 2005 tourist season. The results indicate that an average tourist leaves behind a footprint of 5.2 m3 on local water resources per day. Food production and waste dilution are the two most important water consumption factors. The results also show tourists consume more water than the local residents on per capita basis. This suggests more commitment is necessary to cope with this stress by individual tourists. Management implications to make water use more sustainable in mountain destinations are derived from this study.
文摘Turkey, thanks to its natural and cultural tourism resources, is an international tourism destination characterized by intense mobility. The purpose of this study, to determine the contribution of the tourism sector in the country＇s economy and Russian tourist profile, was examined and investigated. Survey data collection techniques were used in the study. National and international researches were supported by literature. In this study, it was aimed to determine the role and the importance of Marmaris in the development of tourism in economy. It was also aimed to determine the cause of Russian tourists preferring Marmaris. The 12 questions in the questionnaire are to determine the demographic and travel characteristics, four questions are to determine the resources of accommodation and information of Russian tourists, and the questionnaire was completed with a question which was asked to determine the reason of preferring Marmaris, It was graded with the five-point Likert scale. The results of the study show the profile of Russian tourists who prefer Marmaris. It was examined that they have come up with all-inclusive system, they have two-week holiday term, they gather information through travel agencies, and Marmaris has an intensive revisit frequency. Marmaris is expressed as a great holiday destination by Russian tourists. Accordingly, Marmaris is popular among Russian tourists as a tourist destination and is considered to be quite suitable for the holidays.
文摘The concept of competitiveness influenced by many factors is analyzed in terms of terminology distinctions. This is the reason of numerous definitions of this term included in the first part of the paper, which varies according to the aspect of the analysis, analyzed marketing unit, tourism product, geographical unit, region, destination, or entities that offer an acceptable integrated product a package by specific indicators for comparison of elements of competitiveness. The first part of the article theoretically emphasizes the distinction in defining the concept of competitiveness from various aspects of the analyzed market subjects （different features and facilities provided）, and from those aspects of their specific business relationship in the market. Special contribution to the study of competitiveness is contained in the second part of the paper that analyzes the existing situation of intermediation in the European tourism market. This research is based on using the data of descriptive statistics and the secondary research which gives insights into the business of travel agencies, using the data such as number of employees, annual personnel costs, and the average annual cost per person employed in travel agencies in some European countries. The changes in the environment, and the competition initiate a need for an analysis of the internal environment, travel agencies＇ tasks, and their organizational structure. Also, the results conducted research on a sample of 500 travel agencies in 20 European countries indicate the dominance of quality service, price, and value for money as key factors of demand for achieving the competitiveness. It indicates new trends focused on needs for more specific--integrated tourist products that ensure the quality of service, value for money, and for the time that tourists invest in their obtaining.
基金Sponsored by Special Fund of Scientific and Technological Innovation Project of Fujian Agriculture and Forestry University(CXZX2017606)Planned Project of Social Science of Fujian Province(FJ2016C080)
文摘With Peitian Village in Fujian Province as the research object, existing problems in architectufe, in＆astfucture, population, industty, and culture were analyzed, and a solution to the combination of cultural tourism industry and. public space planning was proposed. Space planning methods were illustrated to achieve a sustainable cultural tourism industry chain and ecological agricultiiral production model, and landscape design means were discussed to increase economic income while optimizing the living environment.
基金Under the auspices of National Natural Science Foundation of China (No. 40671057)Project of Science and Technology Plan of Xinjiang Uygur Autonomous Region (No. 200933128)
文摘Most world natural heritage sites are designated partly by reason of their prominent aesthetic values in accordance with Article Ⅶ of World Natural Heritage Convention.In this paper, the aesthetic values of Kanas National Nature Reserve, which has potential for such designation, was analyzed quantitatively using scenic beauty estimation(SBE).The landscapes of 19 representative scenic spots in the Kanas National Nature Reserve in summer and autumn were selected as the objects of evaluation.The contributions of different landscape factors to the aesthetic value of the Kanas National Nature Reserve were revealed using a multivariate quantitative model.The main factors affecting the aesthetic value were waterscapes, vegetation, mountains, folk culture and the tourist environment.The t-test and F-test results are extremely significant.According to the results, some suggestions were given for conserving the landscapes in the Kanas National Nature Reserve.
文摘The management of coastal zones in terms of tourism exploitation remains a crucial issue in achieving sustainable development and customer satisfaction. The interrelation between the coastal zone and the preference structure of visitors form a desired tourism setting and a hospitable destination in which environmentally friendly practices dominate the tourism aspects. Conjoint analysis was used with a purpose of eliciting respondents＇ preferences and answering questions concerning the features that compose a sustainable tourism product. In the survey, 16 proposed combinations of tourism characteristics were rated by 1,433 respondents. The three most preferred factors of the proposed tourism product were the accommodation factor, the sea activities factor and the fishery tourism factor with averaged importance scores 27,351,22,900 and 2 1, 13 1, respectively.
