The central characteristic of cruise industry is providing modernized service, which has gradually become the high level with the fastest developing speed and enormous growing potentiality in the intemational travelin...The central characteristic of cruise industry is providing modernized service, which has gradually become the high level with the fastest developing speed and enormous growing potentiality in the intemational traveling market in recent years. However, the development of cruise in China is in its starting stage, though it is already mature in foreign market, having some problems like immature development pattern and prominence of structural unbalance on supply and demand of cruise travelling. This paper studies the driving mechanism, developmental pattern and achievement path of developing Shanghai cruise traveling in order to attract cruise customers from home and abroad and build high-end, luxury, high-quality and able to provide better experience for customers cruise services based on cruise resource on in Shanghai.展开更多
文摘The central characteristic of cruise industry is providing modernized service, which has gradually become the high level with the fastest developing speed and enormous growing potentiality in the intemational traveling market in recent years. However, the development of cruise in China is in its starting stage, though it is already mature in foreign market, having some problems like immature development pattern and prominence of structural unbalance on supply and demand of cruise travelling. This paper studies the driving mechanism, developmental pattern and achievement path of developing Shanghai cruise traveling in order to attract cruise customers from home and abroad and build high-end, luxury, high-quality and able to provide better experience for customers cruise services based on cruise resource on in Shanghai.
