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陕西省镇巴县旅游资源市场营销策略研究
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作者 张皛 《环球市场》 2015年第3期7-7,共1页
由于陕西省镇巴县地处大山深处其旅游资源知名度较低,很少有游客问津,本文通过对陕西省镇巴县旅游资源营销目标的分析,进而论述了镇巴旅游资源的营销需要从形象宣传策略、产品策略、价格策略、渠道策略入手大力开发,从而带动镇巴旅游资... 由于陕西省镇巴县地处大山深处其旅游资源知名度较低,很少有游客问津,本文通过对陕西省镇巴县旅游资源营销目标的分析,进而论述了镇巴旅游资源的营销需要从形象宣传策略、产品策略、价格策略、渠道策略入手大力开发,从而带动镇巴旅游资源进-步转化为知名度较高的旅游景点. 展开更多
关键词 镇巴县 旅游资源 市场营销策略
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关于国土与旅游部门的“瓜葛”
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作者 胡瓜 《旅游行业导刊》 2003年第5期31-31,共1页
关键词 国土资源管理部门 旅游开发 土地规划 旅游市场资源 旅游部门
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On the further development of marine ecotourism in Qingdao
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作者 Bai He Dong Ruizhi 《Agricultural Science & Technology》 CAS 2006年第3期19-22,共4页
As the companionate city of Beijing to hold the Olympic Games 2008, Qingdao has enormous potentialities in developing its own marine ecotourism industry. The paper mainly analyses the advantages and disadvantages in Q... As the companionate city of Beijing to hold the Olympic Games 2008, Qingdao has enormous potentialities in developing its own marine ecotourism industry. The paper mainly analyses the advantages and disadvantages in Qingdao’s developing the marine ecotourism industry, and make suggestions on how to make good use of this Olympic Games opportunity in order to quicken the development of marine ecotourism industry of Qingdao. 展开更多
关键词 marine ecotourism Qingdao city tourism image marine ecotourism product marine environment
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SPECULATION ON DEVELOPING TOUR RESOURCES OF THE TOURNAMENT ATHLETICS IN HARBIN CITY
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作者 MENG Li-li (Politics and Law Department,Mudanjiang Normal University, Mudanjiang 157012 , P. R. China) 《Chinese Geographical Science》 SCIE CSCD 2003年第2期190-192,共3页
The exploitation and utilization of the tour resources of tournament athletics, including skiling, boat sailing, archery, ice engraving, snow engrav ing, has become a new trend of the development of Chinese tourism. D... The exploitation and utilization of the tour resources of tournament athletics, including skiling, boat sailing, archery, ice engraving, snow engrav ing, has become a new trend of the development of Chinese tourism. Due to the un ique cold climate and superior geographic location,Harbin is a promising city f or developing tour resources of tournament athletics. Based on the analysis of t he superiority and peculiarity of Harbin,the speculation on development of tour resources of tournament athletics in Harbin is proposed as follows:1) Harbin s hould develop its special tour resources of tournament athletics associated with needs of market; 2) Harbin should take the advantages of rich resources and dev elop ice and snow entertainment in winter and travel for sight-seeing and spend ing summer; 3) the adjustment of the layout of ice and snow resources should be based on the idea of taking Harbin as the center and all-side opening at the la rge scale in the way of radiation; 4) tourism should be developed by the combine d efforts of various departments to make feasible plan, and the organizers shoul d pay much attention to ensuring the safety of tourists. 展开更多
关键词 harbin city tour of tournament athletics development and exploitation
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The Dual Model for Tourism Resource Productivity Improvement
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作者 Sun Kun Min Qingwen Cheng Shengkui 《Chinese Journal of Population,Resources and Environment》 2011年第1期78-84,共7页
For natural resource science, resource productivity studying is an important subject. But researches on tourism resource productivity are limited. The most significant influencing factor on tourism resource productivi... For natural resource science, resource productivity studying is an important subject. But researches on tourism resource productivity are limited. The most significant influencing factor on tourism resource productivity is the potential market scale of tourist locations, and second most important influencing factor is the resource endowment. Regional urban population is significantly correlated with region tourist numbers, being the decisive factor of region potential tour market scale. In tourism development, the dual model should be adopted: on one hand to enhance tour spot attractiveness, on the other hand to cultivate the potential market by improving urbanization level and other means. In the situation of tourism development fever spreading, the dual model for improving tourism productivity helps to avoid the "Great Leap Forward" which means that too rapid tourism construction divorces from actual market demand. 展开更多
关键词 tourism resource productivity the dual model potential market scale tourism resource endowment market cultivation
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Research on the Ecological Tourism Planning and Tourism Development Trend under the Background of Sustainable Development
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作者 Li Zhen 《International Journal of Technology Management》 2015年第12期24-26,共3页
In this paper, we conduct research on the ecological tourism planning and the tourism development trend under the background of the sustainable development. Research on ecotourism definition, mostly will study ecologi... In this paper, we conduct research on the ecological tourism planning and the tourism development trend under the background of the sustainable development. Research on ecotourism definition, mostly will study ecological tourism, as a concept, its connotation cannot suitable for our the country' s current national conditions, only the environment as the research object of ecological tourism, the environmental resources as the main content of the ecological tourism development, embarks from the tourism motivation, tourism, tourist market, to implement ecological tourism. To change this situation, we propose the novel approach to enhance the traditional ecological tourism planning which will optimize the overall performance. 展开更多
关键词 Ecological Tourism Tourism Development Sustainable Development Planning Trend.
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Research on Countermeasures and Development Status of Red Tourism in Shandong
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作者 Liu Hongchen Zhang Lijie 《International Journal of Technology Management》 2013年第8期107-110,共4页
As a new tourism pattern, red tourism develops rapidly in China. In Shandong, not only the red cultural heritage is rich, but also the red tourism resources are rich, but the development is not very successful now. Th... As a new tourism pattern, red tourism develops rapidly in China. In Shandong, not only the red cultural heritage is rich, but also the red tourism resources are rich, but the development is not very successful now. The paper aims at surveying the status of Shandong red tourism, and analyzes the evaluation of tourists on red tourist attractions by the way of market research. The research indicates that red tourism has the problems including improper publicity, single development model and imperfect infrastructures, for which the paper proposes the suggestions such as multi-channel publicity and multi-mode development. The research results of the paper not only provides scientific basis for developing red tourism in Shandong, but also provides reference for practical management on red tourism. 展开更多
关键词 SHANDONG red tourism development status market research SPSS analysis COUNTERMEASURES
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