旅游景点景区公示语的汉英翻译规范化研究——以江苏省部分旅游景点景区公示语的汉英翻译为例

本文以江苏省部分旅游景点景区公示语的汉英翻译为样本,对旅游景点景区公示语的汉英翻译规范化进行了研究。公示语使用的规范化是世界城市和国际旅游目的地语言文化环境建设的基本内容,对城市文明建设和旅游事业的发展具有重要意义。以"统一(consistency)、简洁(conciseness)、易懂(comprehensibility)"为语言特色的公示语翻译应用实践,将进一步惠及我国的国际化城市建设、国际语言和人文环境建设。

基于五力模型对福建省旅游景点景区产业优化分析

利用产业结构理论分析工具--五力模型,对福建省旅游景点景区进行分析,得出了管理人才的缺乏、进入壁垒较低、品牌知名度不高、销售渠道的变化和产品形式单一的问题,并提出了一些相应解决办法,以望能优化改进福建省旅游景点景区产业。

桂林旅游景点景区名称英译现状及规范化策略研究

本着从细节处提升桂林旅游城市的形象,进一步提升城市的国际化水平的精神,从分析桂林旅游景点景区名称的特征、文化内涵和翻译现状入手,根据桂林实际探讨旅游景点景区名称英文译写的方法和规范化建议并提供示例,以期为桂林景点景区名称规范化翻译及实践提供参考和启示。

The Impact of the Cognition of Landscape Experience on Tourist Environmental Conservation Behaviors

This article explores the relationship between the tourist's cognition of the landscape experience and the environmental conservation efforts at three distinct tourist sites in mountains of southwestern China. A total of 1500 on-site questionnaire surveys were distributed and 1142 valid questionnaires were used for statistical analysis. Results from multi-group path analysis showed that both cognition of the cultural landscape experience and cognition of the natural landscape experience had positive impacts on environmental conservation behaviors and behavior intentions of tourists. Results from comparative analysis among the three tourist sites indicated that cognition of the cultural landscape experience had a stronger power to predict senior environmental conservation behaviors and behavior intentions than cognition of the natural landscape experience, whereas cognition of the natural landscape experience had more power to predict general environmental conservation behaviors and behavior intentions than cognition of the cultural landscape experience. Furthermore, our findings benefit environmental management and sustainabilityat tourist sites.