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旅游电商网站依恋行为研究述评
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作者 任劲劲 李雪媛 +1 位作者 盛晨 郜颖 《电子商务》 2020年第8期1-1,94,共2页
互联网促使电商网站快速崛起,就旅游电商网站而言,已经涵盖旅游"食住行游购娱"六要素的全场景,直接参与旅游消费决策过程,渗透至旅游者生活的各个角落,潜移默化地影响甚至改变旅游者的消费习惯和行为方式。网络旅游者与电商... 互联网促使电商网站快速崛起,就旅游电商网站而言,已经涵盖旅游"食住行游购娱"六要素的全场景,直接参与旅游消费决策过程,渗透至旅游者生活的各个角落,潜移默化地影响甚至改变旅游者的消费习惯和行为方式。网络旅游者与电商网站之间有类似于人类的社会交往关系,旅游者在选择和使用电商网站的过程中会对电商网站产生认同感乃至依恋感。研究网站依恋行为对电商企业掌握消费者行为规律,更好的进行旅游营销具有重要意义。 展开更多
关键词 旅游电商网站 网站依恋行为 消费者行为研究 依恋理论
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旅游电商网站评价体系构建及实例分析 被引量:1
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作者 王永芳 张秀英 《商业经济》 2019年第6期133-136,共4页
为了对近年来爆炸式增长的旅游电商网站进行综合评价,在广泛调研的基础上构建了旅游电商网站评价的指标体系。基于专家调研结果,采用层次分析法构建了评估指标的判断矩阵,设定各级指标的权重。基于该指标体系,在问卷调查基础上运用模糊... 为了对近年来爆炸式增长的旅游电商网站进行综合评价,在广泛调研的基础上构建了旅游电商网站评价的指标体系。基于专家调研结果,采用层次分析法构建了评估指标的判断矩阵,设定各级指标的权重。基于该指标体系,在问卷调查基础上运用模糊综合评价法对某一旅游电商网站进行分析和评估,结果表明该评价体系与方法是有效的。 展开更多
关键词 旅游电商网站 层次分析法 模糊综合评价法
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The Function and Evolutional Model Research on Tourism E-commerce
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作者 DENG Zhong-chun 《Chinese Business Review》 2007年第1期65-68,共4页
Tourism E-commerce in the tourism long-term development of tourism, plays an important industry, as the application function on its own for the role in E-commerce, and the E-commerce tourism site as a tourist carder a... Tourism E-commerce in the tourism long-term development of tourism, plays an important industry, as the application function on its own for the role in E-commerce, and the E-commerce tourism site as a tourist carder and its function determined the functions of tourism E-commerce. Moreover, the evolution of E-commerce and tourism are closely related to the evolution of tourism websites. The evolution of E-commerce can guide our future tourism development. 展开更多
关键词 tourism E-commerce FUNCTION evolutional model
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An Empirical Study of Characteristics of the Spatial Distribution of Taobao Travel Intemet Store
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作者 Wenjie Wang 《International English Education Research》 2014年第3期34-37,共4页
The development of tourism depends on the development of physical stores and the level of economic development of tourism, distribution, and analysis of the main research shop this virtual store. In this study, based ... The development of tourism depends on the development of physical stores and the level of economic development of tourism, distribution, and analysis of the main research shop this virtual store. In this study, based on China's largest e-commerce website --- Taobao C2C data to the country's 31 provinces, autonomous regions and municipalities (excluding Hung Kong, Macao and Taiwan) for the study, and regression analysis using ArcGIS software tools, from the provincial tourism C2C e-commerce Factors affecting the development of conduct Regression analysis, and An Empirical Study of the geographical distribution of the electrons. The results showed that the development of China's tourism e-commerce C2C level and the level of tourism development and local economic development are very relevant. The degree of economic development and the level of development of tourism and travel Taobao C2C e number of shops are highly correlated. 展开更多
关键词 TAOBAO Tourism E-Shop Spatial Distribution Data Analysis
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