In China, the tourism industry is regarded as one means of fostering local economic development. This paper tries to examine inbound tourism development in China in the last decade and analyze inbound tourism's sa...In China, the tourism industry is regarded as one means of fostering local economic development. This paper tries to examine inbound tourism development in China in the last decade and analyze inbound tourism's satisfaction of their travel experience with tourist attractions, facilities, services and price by an empirical study based on the investigation of Lanzhou, Wuhan, Guangzhou, Shanghai and Beijing. This paper discusses the demographic characteristics of visitors from Hong Kong, Macao and Taiwan, US, Korea and Japan by surveying a sample of 528 visitors in fi ve different cities. The survey showed that four provinces/autonomous region in western China ranked the top 10 popular destinations. Chinese natural landscape, culture and food were highly regarded by the tourists. At the same time, tourists expressed less satisfaction with tourist language convenience, tourist facility and nightlife in China. It was also found that only 7.4% of the tourists thought travel in China was far more than what they had paid, that 6.5% regarded they got what they paid for, and that 34.9% thought the travel cost was reasonable. Most tourists were satisfi ed with their travel experience in China; many of them would like to return to China and would like to recommend China. For the sustainable development of tourism, Chinese tourism authorities should strengthen the construction, propaganda and management of scenic spots, improve tourist facility and tourist education, especially language convenience, and strengthen the supervision of tickets, souvenir and hotel price.展开更多
With the rapid development of China＇ s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer ga...With the rapid development of China＇ s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer gaze. Customers source a large part of budget hotels are from users, how to promote their hotel through the Internet is a problem that must be considered by the economy hotel, the paper through the study of economy hotel email marketing strategy wants to Economical hotels certain significance.展开更多
文摘In China, the tourism industry is regarded as one means of fostering local economic development. This paper tries to examine inbound tourism development in China in the last decade and analyze inbound tourism's satisfaction of their travel experience with tourist attractions, facilities, services and price by an empirical study based on the investigation of Lanzhou, Wuhan, Guangzhou, Shanghai and Beijing. This paper discusses the demographic characteristics of visitors from Hong Kong, Macao and Taiwan, US, Korea and Japan by surveying a sample of 528 visitors in fi ve different cities. The survey showed that four provinces/autonomous region in western China ranked the top 10 popular destinations. Chinese natural landscape, culture and food were highly regarded by the tourists. At the same time, tourists expressed less satisfaction with tourist language convenience, tourist facility and nightlife in China. It was also found that only 7.4% of the tourists thought travel in China was far more than what they had paid, that 6.5% regarded they got what they paid for, and that 34.9% thought the travel cost was reasonable. Most tourists were satisfi ed with their travel experience in China; many of them would like to return to China and would like to recommend China. For the sustainable development of tourism, Chinese tourism authorities should strengthen the construction, propaganda and management of scenic spots, improve tourist facility and tourist education, especially language convenience, and strengthen the supervision of tickets, souvenir and hotel price.
文摘With the rapid development of China＇ s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer gaze. Customers source a large part of budget hotels are from users, how to promote their hotel through the Internet is a problem that must be considered by the economy hotel, the paper through the study of economy hotel email marketing strategy wants to Economical hotels certain significance.
