期刊文献+
共找到2篇文章
< 1 >
每页显示 20 50 100
南昌啤酒拓展景德镇市场的营销策略分析
1
作者 冯琳磬 《景德镇高专学报》 2013年第2期31-32,55,共3页
啤酒属于快速消费品,消费者品牌忠诚度较低,销售控制权掌握在零售终端上。零售终端包括零售商店、餐馆和酒店。南昌啤酒作为江西本地品牌,进入景德镇市场十几年,市场份额却仅占5%,迫切需要改变这种现象。本文首先分析南昌啤酒在景德镇... 啤酒属于快速消费品,消费者品牌忠诚度较低,销售控制权掌握在零售终端上。零售终端包括零售商店、餐馆和酒店。南昌啤酒作为江西本地品牌,进入景德镇市场十几年,市场份额却仅占5%,迫切需要改变这种现象。本文首先分析南昌啤酒在景德镇市场目前的营销策略,接着分析制约南昌啤酒在景德镇市场销售的因素,最后提出南昌啤酒要集中资源,大力开拓景德镇农村市场和发展大学生营销队伍,在城市市场做好补缺者,开拓城市中销量较小的零售终端。 展开更多
关键词 南昌啤酒 景德镇市场 营销策略
下载PDF
Research on Mode of Training Jingdezhen Ceramic Tourism Talents
2
作者 Yu Yao Liu Minnan 《International Journal of Technology Management》 2013年第12期109-112,共4页
Cultivating innovative tourism talents is critical in ceramic tourist industry, the reason for which is that the core of the market competition is the competition of talents. In recent years, the deficiency of excelle... Cultivating innovative tourism talents is critical in ceramic tourist industry, the reason for which is that the core of the market competition is the competition of talents. In recent years, the deficiency of excellent tourism talents has become the bottleneck to restrict the development of ceramic tourism industry in Jingdezhen. In order to solve the difficulty, for the investigation on the status of ceramic tourism talents, the paper analyzes the existing problems and observes the strategies and ideas of constructing innovative ceramic tourism talents. 展开更多
关键词 CERAMICS tourism talents PROBLEMS COUNTERMEASURES
下载PDF
上一页 1 下一页 到第
使用帮助 返回顶部