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基于利益相关者探析高校“被景点化”——以武汉大学樱花节为例 被引量:1
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作者 马晓丹 张军 《西安电子科技大学学报(社会科学版)》 CSSCI 2016年第4期36-44,共9页
"被景点化"的高校往往具备独特的旅游吸引物,使有文化与精神追求偏好的游客欣然前往。文章以高校成为游客的旅游目的地为切入点,运用利益相关者理论,将武汉大学樱花节为研究个案.探析武汉大学在旅游发展的时代背景下,因"... "被景点化"的高校往往具备独特的旅游吸引物,使有文化与精神追求偏好的游客欣然前往。文章以高校成为游客的旅游目的地为切入点,运用利益相关者理论,将武汉大学樱花节为研究个案.探析武汉大学在旅游发展的时代背景下,因"被景点化"而出现诸多问题的缘由,解读其中日益凸显的旅游困境。通过界定武汉大学樱花节利益相关者,通过分析互动关系和利益诉求,将主要利益相关者界定为综合型,关联型,支持型和蛰伏型四种,依据利益相关者诊断分类和相应的责任本质,为武汉大学冲破"被景点化"提供相应策略。 展开更多
关键词 高校“被景点化 利益相关者 武汉大学 樱花节
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“互联网+”时代智慧旅游发展及盈利模式探索 被引量:2
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作者 林婷 孙妍 +1 位作者 易敏 陈梦瑶 《商展经济》 2024年第5期31-34,共4页
“十四五”时期,我国全面进入大众旅游时代,“互联网+”时代智慧旅游改变了旅游业的发展现状和发展模式,实现了旅游的精细化管理和敏捷型服务,其发展模式多种多样,其中以三星堆为代表的“云旅游”模式和正在推进的“景点智慧化”最为普... “十四五”时期,我国全面进入大众旅游时代,“互联网+”时代智慧旅游改变了旅游业的发展现状和发展模式,实现了旅游的精细化管理和敏捷型服务,其发展模式多种多样,其中以三星堆为代表的“云旅游”模式和正在推进的“景点智慧化”最为普遍,针对目前智慧旅游存在盈利模式不清、现有案例不具有普适性等问题,本文提出通过旅游景点联动、建立云上体验平台、优化线上推送机制、促进产业协同发展等方法助力旅游景点发展智慧旅游,从而提高智慧旅游景点盈利动力。 展开更多
关键词 智慧旅游 “互联网+” 云旅游 景点智慧 线上旅游 高质量发展
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旅游产业融合视角下的动漫产业园区多维价值研究 被引量:16
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作者 梁坤 杜靖川 《商业研究》 CSSCI 北大核心 2013年第12期210-216,共7页
本文基于动漫产业与旅游产业融合的视角,将动漫产业园区、游客、动漫企业和动漫旅游产品构建成一个旅游产品交易系统。从该系统中的游客、动漫企业和动漫产品来审视动漫产业园区的价值功能,发现动漫产业园区具有不同的多维价值:对游客... 本文基于动漫产业与旅游产业融合的视角,将动漫产业园区、游客、动漫企业和动漫旅游产品构建成一个旅游产品交易系统。从该系统中的游客、动漫企业和动漫产品来审视动漫产业园区的价值功能,发现动漫产业园区具有不同的多维价值:对游客具有旅游价值,对动漫企业具有经济价值,对动漫产品具有动漫文化发展和创新文化价值。企业对园区的主营业务进行价值再造,为游客提供旅游体验活动。在企业与游客的交易中,园区多维价值形成了耦合关系,多维价值通过耦合关系相互作用,让园区在景点化过程中突破空间和功能的限制,这不仅让多维价值发生了变化,也让多维价值的耦合关系发生了变化。多维价值的形成与演变推动了园区景点化发展,进而促进整个动漫产业园的发展。 展开更多
关键词 旅游产业融合 动漫产业园区 多维价值 景点化
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The Impact of the Cognition of Landscape Experience on Tourist Environmental Conservation Behaviors 被引量:4
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作者 ZHANG Yu-ling ZHANG Jie +4 位作者 ZHANG Hong-Lei CHENG Shao-wen GUO Yong-rui MA Jin-hai SUN Jing-rong 《Journal of Mountain Science》 SCIE CSCD 2015年第2期501-517,共17页
This article explores the relationship between the tourist's cognition of the landscape experience and the environmental conservation efforts at three distinct tourist sites in mountains of southwestern China. A t... This article explores the relationship between the tourist's cognition of the landscape experience and the environmental conservation efforts at three distinct tourist sites in mountains of southwestern China. A total of 1500 on-site questionnaire surveys were distributed and 1142 valid questionnaires were used for statistical analysis. Results from multi-group path analysis showed that both cognition of the cultural landscape experience and cognition of the natural landscape experience had positive impacts on environmental conservation behaviors and behavior intentions of tourists. Results from comparative analysis among the three tourist sites indicated that cognition of the cultural landscape experience had a stronger power to predict senior environmental conservation behaviors and behavior intentions than cognition of the natural landscape experience, whereas cognition of the natural landscape experience had more power to predict general environmental conservation behaviors and behavior intentions than cognition of the cultural landscape experience. Furthermore, our findings benefit environmental management and sustainabilityat tourist sites. 展开更多
关键词 Landscape experience Tourist behaviors Environmental conservation COGNITION EMOTION
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Community Mediation in Malaysia: A Comparison Between Rukun Tetangga and Community Mediation in Singapore
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作者 Hanna Binti Ambaras Khan 《Journal of Literature and Art Studies》 2013年第3期180-195,共16页
Malaysia is a multicultural, multireligious, and multiethnic country that is located in Southeast Asia. The social background of Malaysia as a multicultural state calls for the adoption of an alternative method to res... Malaysia is a multicultural, multireligious, and multiethnic country that is located in Southeast Asia. The social background of Malaysia as a multicultural state calls for the adoption of an alternative method to resolve community dispute which would offer solution and simultaneously promote harmonization in the society. Community mediation may be one of such alternative, if not the best method for interethnic relations. The government of Malaysia has introduced community mediation in Malaysia by providing training for community mediators through a pilot program, known as Rukun Tetangga (Peaceful Neighbor). The purpose of this program is to promote unity among the multi-races and multiethnic citizens. This paper will refer to the current practice of community mediation in Malaysia as provided by the National Unity Department in Peninsula Malaysia and the practice of community mediation in Singapore. It is hoped that by comparing the practices in both countries, suggestions and recommendations could be made to improve the practice of community mediation in Malaysia. 展开更多
关键词 ADR (Alternative Dispute Resolution) community mediation Rukun Tetangga LAW MALAYSIA NEIGHBORHOOD SINGAPORE
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Integration and Difference of Intercultural Communication. in Idioms Translation
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作者 YUE Xin YU Gao-feng 《Sino-US English Teaching》 2017年第3期135-140,共6页
Idioms, composed of various linguistic characteristics, are frequently used by both Chinese and foreign people, making them perfect material to analyze different topics of intercultural communication. Through translat... Idioms, composed of various linguistic characteristics, are frequently used by both Chinese and foreign people, making them perfect material to analyze different topics of intercultural communication. Through translations of idioms, we can easily find the integration and differences between English and Chinese idioms. In the process of translating, translators have to be acutely aware of not only the language differences, but also the associations and differences between the cultural background of two languages. By studying bilingual material after the translation is completed, re-comprehension of different cultures and their features can be acquired and it can feed back to our translation missions and foreign exchange activities. This paper aims to analyze the differences and integration of intercultural communication through examples of several idioms translation to illustrate the importance of intercultural communication view in translating and give translators a new prospective for translation strategies. 展开更多
关键词 intercultural communication idioms translation translation strategy
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