By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish nurture and sustain...By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish nurture and sustain long-term customer relationships than ever before. The ultimate goal is to transform these relationships into greater profitability by increasing repeat purchase rates and reducing customer acquisition costs. Customer relationship management （CRM） has a significant potential to leverage an organization＇s performance, but it does not come without a clear sense of destination and typically without pain. For the research methodology we use the database of customers of a Romanian accounting services company Vulpoi ＆ Toader Management SRL, which is an important player in this market. The goal of our paper is to find out the link between knowledge management （KM） and CRM for this company and how these ＂innovations＂ contribute to increasing the value of the business.展开更多
Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implem...Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implement cloud systems. Cloud systems have distinct characteristics that differentiate it from traditional internet services, due to a number of significant innovation factors. For example, firms need improved access to high-speed intemet as well as access to customer relationship management （CRM） and enterprise resource planning （ERP） capacities. This means that the interest of many firms in the implementation of cloud systems has increased. Although cloud systems are designed to facilitate knowledge transfer, currently, there is no method to ensure that knowledge transfer is useful or relevant to a firm. This in turn means that finns need to ensure that the cloud system has the capabilities to screen knowledge for compliance against some known knowledge characteristics. The use of cloud systems could result in an efficient delivery of innovation knowledge in an effective way. This paper presents an approach for assessment of the successful implementation of cloud systems. This paper also discusses the various success factors of cloud systems for global innovation.展开更多
文摘By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish nurture and sustain long-term customer relationships than ever before. The ultimate goal is to transform these relationships into greater profitability by increasing repeat purchase rates and reducing customer acquisition costs. Customer relationship management （CRM） has a significant potential to leverage an organization＇s performance, but it does not come without a clear sense of destination and typically without pain. For the research methodology we use the database of customers of a Romanian accounting services company Vulpoi ＆ Toader Management SRL, which is an important player in this market. The goal of our paper is to find out the link between knowledge management （KM） and CRM for this company and how these ＂innovations＂ contribute to increasing the value of the business.
文摘Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implement cloud systems. Cloud systems have distinct characteristics that differentiate it from traditional internet services, due to a number of significant innovation factors. For example, firms need improved access to high-speed intemet as well as access to customer relationship management （CRM） and enterprise resource planning （ERP） capacities. This means that the interest of many firms in the implementation of cloud systems has increased. Although cloud systems are designed to facilitate knowledge transfer, currently, there is no method to ensure that knowledge transfer is useful or relevant to a firm. This in turn means that finns need to ensure that the cloud system has the capabilities to screen knowledge for compliance against some known knowledge characteristics. The use of cloud systems could result in an efficient delivery of innovation knowledge in an effective way. This paper presents an approach for assessment of the successful implementation of cloud systems. This paper also discusses the various success factors of cloud systems for global innovation.
