The theory of services marketing evolves fast,but the academic research on the service paradigm is few and far between.Using the tool of Kuhn's paradigm assumptions,the thesis clarifies the three stages of service...The theory of services marketing evolves fast,but the academic research on the service paradigm is few and far between.Using the tool of Kuhn's paradigm assumptions,the thesis clarifies the three stages of services marketing paradigm evolvement,and implies the innovation of service paradigm.The research findings show that service science is right direction for the development of the service paradigm,but not replacement,what matters is the regeneration of the old paradigms.展开更多
基金Supported by the Humanities and Social Science Research Program of Education Mimistry of China under Grant No.07JA03005Special Research Project of Binhai New Area under Grant No.52LE32
文摘The theory of services marketing evolves fast,but the academic research on the service paradigm is few and far between.Using the tool of Kuhn's paradigm assumptions,the thesis clarifies the three stages of services marketing paradigm evolvement,and implies the innovation of service paradigm.The research findings show that service science is right direction for the development of the service paradigm,but not replacement,what matters is the regeneration of the old paradigms.
