As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on th...As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages展开更多
文摘As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages
