The essence of the whole channel is customer satisfaction, the pursuit of customer experience, this is the ultimate goal. With the side of the mobile phone shopping boom intensified, with high-tech fusion of fashion r...The essence of the whole channel is customer satisfaction, the pursuit of customer experience, this is the ultimate goal. With the side of the mobile phone shopping boom intensified, with high-tech fusion of fashion retailers also join the flay, demonstrating its ability to satisfy the consumers at any time and place, shopping demand, thus officially announced the full channel retail era. La Chapelle is a clothing enterprise sales in Intemet plus the tide of the times, combined with the characteristics of innovation, a new sales model, namely ＂seamless＂ full channel sales model. Through the whole channel： business combination of traditional business model, the whole direct： online and offline synchronization services, new competition： the O2O model provides a three-dimensional three-dimensional services constitute the innovation. This paper mainly introduces La Chapelle＇s full channel mode analysis to get the full channel mode successfully, and implicit in the crisis enterprise development of this mode, at the same time, several companies to address the challenges of decision-making is also introduced, finally is a summary.展开更多
文摘The essence of the whole channel is customer satisfaction, the pursuit of customer experience, this is the ultimate goal. With the side of the mobile phone shopping boom intensified, with high-tech fusion of fashion retailers also join the flay, demonstrating its ability to satisfy the consumers at any time and place, shopping demand, thus officially announced the full channel retail era. La Chapelle is a clothing enterprise sales in Intemet plus the tide of the times, combined with the characteristics of innovation, a new sales model, namely ＂seamless＂ full channel sales model. Through the whole channel： business combination of traditional business model, the whole direct： online and offline synchronization services, new competition： the O2O model provides a three-dimensional three-dimensional services constitute the innovation. This paper mainly introduces La Chapelle＇s full channel mode analysis to get the full channel mode successfully, and implicit in the crisis enterprise development of this mode, at the same time, several companies to address the challenges of decision-making is also introduced, finally is a summary.
