In order to accurately identify the characters associated with consumption behavior of apparel online shopping, a typical B/ C clothing enterprise in China was chosen. The target experimental database containing 2000 ...In order to accurately identify the characters associated with consumption behavior of apparel online shopping, a typical B/ C clothing enterprise in China was chosen. The target experimental database containing 2000 data records was obtained based on web service logs of sample enterprise. By means of clustering algorithm of Clementine Data Mining Software, K-means model was set up and 8 clusters of consumer were concluded. Meanwhile, the implicit information existed in consumer's characters and preferences for clothing was found. At last, 31 valuable association rules among casual wear, formal wear, and tie-in products were explored by using web analysis and Aprior algorithm. This finding will help to better understand the nature of online apparel consumption behavior and make a good progress in personalization and intelligent recommendation strategies.展开更多
The realization of paperless trading in apparel industry by application of EDI has become the requirement of the new century. In this paper the necessity for EDI standardization is proved, and the coding of domestic a...The realization of paperless trading in apparel industry by application of EDI has become the requirement of the new century. In this paper the necessity for EDI standardization is proved, and the coding of domestic apparel EDI message standard is put forward.展开更多
基金Scientific Research Program Funded by Shaanxi Provincial Education Department,China(No.2013JK0749)
文摘In order to accurately identify the characters associated with consumption behavior of apparel online shopping, a typical B/ C clothing enterprise in China was chosen. The target experimental database containing 2000 data records was obtained based on web service logs of sample enterprise. By means of clustering algorithm of Clementine Data Mining Software, K-means model was set up and 8 clusters of consumer were concluded. Meanwhile, the implicit information existed in consumer's characters and preferences for clothing was found. At last, 31 valuable association rules among casual wear, formal wear, and tie-in products were explored by using web analysis and Aprior algorithm. This finding will help to better understand the nature of online apparel consumption behavior and make a good progress in personalization and intelligent recommendation strategies.
文摘The realization of paperless trading in apparel industry by application of EDI has become the requirement of the new century. In this paper the necessity for EDI standardization is proved, and the coding of domestic apparel EDI message standard is put forward.