Under the background of rapid development of the Intemet, the traditional garment industry in China has undergone changes in marketing, payment and logistics and warehousing. The development trend of the,apparel indus...Under the background of rapid development of the Intemet, the traditional garment industry in China has undergone changes in marketing, payment and logistics and warehousing. The development trend of the,apparel industry is becoming more and more obvious. However, faced with the strong Internet impact, the retailing of apparel is confronted with both development constraints and new challenges. The individualized consumption demand is becoming more and more prominent.How to achieve the successful transformation of the entity retailing in the competitive environment, To meet the diverse needs of consumers.Therefore, based on the theory and practice, this paper analyzes the present situation and trend of the development of garment retailing in the Internet environment, and aims at providing theoretical analysis basis for the change of China's garment retailing industry.Application of reference to promote the network environment of China's traditional garment industry restructuring and healthy and sustainable development.展开更多
文摘Under the background of rapid development of the Intemet, the traditional garment industry in China has undergone changes in marketing, payment and logistics and warehousing. The development trend of the,apparel industry is becoming more and more obvious. However, faced with the strong Internet impact, the retailing of apparel is confronted with both development constraints and new challenges. The individualized consumption demand is becoming more and more prominent.How to achieve the successful transformation of the entity retailing in the competitive environment, To meet the diverse needs of consumers.Therefore, based on the theory and practice, this paper analyzes the present situation and trend of the development of garment retailing in the Internet environment, and aims at providing theoretical analysis basis for the change of China's garment retailing industry.Application of reference to promote the network environment of China's traditional garment industry restructuring and healthy and sustainable development.