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通过对非对称竞争优势的内涵、方式和途径的分析,针对本香集团肉类连锁经营的实际,探讨了非对称竞争的必要性,并提出了发展非对称竞争的经营策略,以期为连锁经营提供参考。

杨凌本香全产业链生产经营模式研究

本文通过全面分析杨凌本香农业产业集团有限公司的全产业链经营模式的运行、主要特点、核心价值及取得的效果,认为本香集团形成的具有自身发展特点的生产经营模式—全产业链生产经营模式,实现了从良种提供到消费者餐桌的全产业链经营,在带动农民增收致富、确保猪肉食品安全等方面发挥了重要作用。

女大学生当猪倌 成千万富翁

陕西杨凌本香农业产业集团董事长燕君芳，是个毕业仅7年的女大学生，刚刚30出头。通过养猪和售卖饲料等经营，如今该集团已经拥有千万资产。

Not Too Pig Headed:A Woman Pioneers in Fair Trade in China

Yan Junfang,born in a village of Zhouzhi County of western China s Shaanxi Province,started her own business by opening a feedstuff shop after graduated from Northwest Agriculture and Forestry University in 1998.Later,she started her pig-breeding business from teaching villagers breeding knowledge for free. Today,Yan s company has developed into a large group with four affiliated companies and 150 pig-breeding bases.And she has become the company s board chairman with an asset of tens of million yuan.In add...