自媒体时代广东省区域果品品牌建设策略研究

越来越多的消费者对自媒体逐渐形成依赖,自媒体的大中型、及时性、互动性等优势对创新品牌具有积极作用。本文以自媒体时代背景,分析了广东省区域果品品牌的建设现状,总结出广东省在进行区域品牌建设中存在的问题,如区域品牌培育不够,品牌价值低;区域品牌知名度低,品牌影响力弱;区域品牌建设滞后,品牌运营能力欠缺。基于自媒体环境提出对策建议:提高品牌意识,强化品牌建设主体;拓宽营销渠道,提升品牌营销策略;挖掘品牌文化,创新品牌形象;定位目标消费者,抓住品牌构建契机。

区域公用品牌赋能果业高质量发展的挑战及路径

发展果品区域公用品牌是促进果业高质量发展的内在动力、提升水果产业竞争力的战略引擎以及发挥果业优势的核心支撑。从果品地区分布、品牌价值和发展潜力方面深入分析了我国果品区域公用品牌的建设情况,发现我国果品区域公用品牌赋能果业高质量发展面临诸多挑战,即果品品质不稳定、果业生产成本较高、品牌影响力不足以及存在假冒伪劣等侵权行为。从企业、政府和行业协会层面提出果品区域公用品牌赋能果业高质量发展的优化路径,为我国果业高质量发展提供参考。

果品区域公用品牌价值的影响因素研究——基于山东省5个市的实证分析

根据中国农业品牌研究中心公布的数据,选取山东省2015-2018年果品区域公用品牌价值的面板数据,利用Stata对其进行实证分析,探究政府支农水平、果园面积、有效灌溉率这3因素对山东省5市果品区域公用品牌价值的影响程度。结果表明,果园面积对果品区域公用品牌价值有显著的正向影响,政府支农水平、有效灌溉率对其有正向影响。因此,在合理部署安排果园种植面积的同时,最应该发挥政府在提升果品区域公用品牌价值中的作用,以便更好提升果品区域公用品牌价值。

Cluster Analysis of Polyphenols and Organic Acids in 11 Different Brand Cigarette Samples at Home and Abroad

The objective of this research was to investigate the differences between local cigarette and foreign cigarette and supplied a base for improving the quality of cigarette. Different kinds of polyphenols and organic acids in 11 different brand cigarette samples at home and abroad were classified by the method of cluster analysis. The results indicated that the 11 samples could be classified into 2 classes. Suyan, Furongwang, Chinese, Baisha, Dihao, Yunyan, Hongtashan belonged to type 1; foreign cigarettes that represented by Marboro, Blue pacific and Brazil cigarette belonged to type 2. The content of malic acid and citric acid in type 1was higher than type 2, the content of malonic acid was higher in type 2, and there is no difference between the type 1 and type 2 about the content of polyphenols. In conclusion, the content of malic acid and citric in Chinese cigarettes was higher than foreign, but the content of malonic acid was lower than foreign. There is no difference between Chinese cigarettes and foreign cigarettes about the content of polyphenols.