果麦文化的经营状况分析与业绩预测研究

民营出版公司经过十几年的发展壮大,对我国出版业的发展起到了积极促进作用。出版业承担着舆论引导、知识传播、文化传承的责任,在建设文化强国的征程中,民营出版公司同样大有作为。果麦文化传媒股份有限公司于2021年上市,是国内民营出版企业的代表。本文探究其经营模式和理念,分析其经营状况,并根据历史预测未来业绩,对我国出版业高质量发展具有一定的参考意义。

南疆果麦间作模式下小麦产量及产量构成因素研究

果麦间作模式在南疆农业生产中有着极其重要的作用。本研究在国内外众多间作研究理论和技术的基础上,以南疆果麦间作模式为研究对象,选择不同类型(核桃||小麦、红枣||小麦)和不同年限(间作1-2年、3-5年、5年以上)的果麦间作体系,开展核麦间作和枣麦间作复合系统对小麦的产量和产量构成因素的研究,阐明小麦生产力对不同果麦间作类型的响应机制。

不同果麦间作模式下冬小麦冠层光分布和光合速率研究

[目的]在核麦间作和枣麦间作模式下,探讨不同间作模式下小麦冠层光分布、光合速率及光合物质积累规律.[方法]在核麦和枣麦间作模式下,研究小麦不同冠区（冠下区和冠中区）总辐射、小麦冠层上部和下部光合有效辐射（PAR）、小麦旗叶光合速率（Pn）及光合物质积累的变化.[结果]核麦间作和枣麦间作总辐射、小麦冠层上部PAR、冠层下部PAR和光合速率的日变化均呈单峰曲线.核麦间作总辐射、冠层上部和下部PAR值在最大值附近点分布较少,尤其是冠下区,而在最小值附近点分布显著多于枣麦间作,且冠层下部PAR值在光补偿点以下点分布显著多于枣麦间作,冠下区尤为显著.枣麦间作不同冠区小麦冠层上部PAR值均在光补偿点以上,核麦间作冠下区有0.5～2h在光补偿点以下,冠中区均在光补偿点以上.核麦间作和枣麦间作树冠遮荫导致不同冠区不同时间段小麦旗叶光合速率降低,冠层群体的光合生产能力降低,导致光合物质积累量降低,且核麦间作模式下Pn最大值及最小值和光合物质积累量均低于枣麦间作.[结论]核麦间作和枣麦间作模式下,果树树冠对不同冠区小麦都有不同程度的遮荫.核桃树冠对不同冠区小麦遮荫时间及遮荫强度显著高于枣树的遮荫影响,尤其是冠下区.核麦间作光不足限制了光合作用快速进行,尤其是冠层下部处在光补偿点以下点较多,使光合效率和光合物质积累量降低.

果麦间作模式下小麦叶锈病田间消长规律及药剂防治试验

【目的】通过对核桃小麦间作田、红枣小麦间作田及小麦单作田小麦叶锈病田间发生规律及田间药效试验研究,探讨果粮间作模式下小麦叶锈病的发生危害特点,筛选对小麦叶锈病防治效果较好的化学药剂及合理的使用方法。【方法】选取有代表性的核桃小麦间作田、红枣小麦间作田和小麦单作田,定点定期调查小麦叶锈病的发生危害情况;药效试验参照小麦叶锈病田间药效试验准则进行。【结果】小麦叶锈病在不同间作模式下始发生期及田间消长规律基本一致,始见期在5月中下旬,病情指数在小麦生长期内呈现上升趋势。不同年份叶锈病发生危害程度差异较大。核桃小麦间作田、红枣小麦间作田及小麦单作田小麦叶锈病的发生危害程度有一定的差异,枣麦间作麦田小麦叶锈病病情指数最高,其次是小麦单作田。药剂试验表明,药后10 d,25%三唑酮可湿性粉剂、250 g/L丙环唑乳油、250 g/L已唑醇悬浮剂和400 g/L氟硅唑乳油在试验浓度下的防治效果均在76%以上,显著高于10%苯醚菌酯悬浮剂和25%乙嘧酚水悬浮剂。【结论】基本摸清了核桃小麦间作、红枣小麦间作模式下小麦叶锈病的田间发生规律及与小麦单作田的差异性。筛选出的25%三唑酮可湿性粉剂、250 g/L丙环唑乳油、250 g/L已唑醇悬浮剂和400 g/L氟硅唑乳油在试验浓度下可有效控制小麦叶锈病的发生及危害,且对小麦生长安全,可在大田合理轮换使用。

差异化战略在公版书出版中的应用分析——以果麦策划出版的公版书为例

出版公版书可谓经济效益与社会效益俱佳,但也容易陷入同质化泥潭。对此,果麦文化传媒采取差异化战略,在市场、内容、装帧以及宣传四方面发力,打造差异化公版书。然而,差异化战略在公版书出版中所存在的问题也不容忽视,出版机构须尽早寻找应对之策。

精致化出版——果麦出版模式初探

由路金波于2012年创办的果麦文化,至今已走过第六个年头,而其也在2016年年初宣布完成B轮8500万元融资,公司估值超过10亿元,这家年轻的民营出版企业未来不可限量。与新经典、磨铁、读客等不同的是,果麦的码洋占有率并不高,但其出版效率和单本图书的流通效率都位居前列,这得益于其独特的出版模式。本文立足果麦的出版实践活动,结合果麦的定位,探究其独特的出版模式。

果麦文化公众号微信营销策略

利用公众号进行微信营销是目前企业营销的主要手段之一。微信具有稳定、影响力大、传播范围广等特点,通过微信营销可以获得良好的社会效益和经济效益。目前还有很多企业对微信公众号的运营不够合理,从而导致营销效果不尽如人意。而果麦文化公众号根据自身特色和优势,制定了品牌营销、社交营销、视频营销的微信营销策略,形成了自身的特色,收获了良好的口碑和效益。学习果麦文化公众号的营销策略,能够给其他企业在进行微信营销时提供借鉴与参考。

出版行业的社交媒体营销原则与效果评价方法——以果麦文化为例

随着互联网的飞速发展和用户行为的不断演变,社交媒体催生了一种新型营销范式——社交媒体营销。社交媒体营销在当下的出版营销工作中起到重要作用,社交媒体营销不仅能带动图书销量高速增长,而且能提升图书与出版品牌的美誉度。根据出版营销的特性总结当前出版行业社交媒体营销的特征与实质,引入“社交货币”理论,以果麦文化的社交媒体营销理念与实际案例为论证基础,提出针对出版行业的社交媒体营销原则与效果评价方法。

民营书业品牌建设研究--以三家上市公司比较分析为例

随着市场竞争的日趋白热化,大众出版业的竞争已从单一的图书产品的竞争升级到品牌竞争阶段。民营图书公司凭借其灵活高效的运行机制和创新活力,在品牌建设方面展现出了卓越成效。对三家民营图书公司的代表读客文化、果麦文化和新经典进行了分析,总结出三种不同的品牌建设模式,分别是基于“超级符号+情感链接”的读客模式、基于“明星‘捆绑’+MCN”的果麦模式、基于“优质内容+长期主义”的新经典模式。在实践中,民营图书公司在品牌建设过程中也面临着挑战与不足。结合三家民营图书公司在品牌建设过程中的成功经验,针对民营图书公司品牌建设面临的共性挑战与不足,对民营图书公司品牌的建设进行了展望。

论古籍普及图书的策划创新与精品意识

古籍普及图书要在众多版本中脱颖而出,必须有自己的特色。文章总结和分析图书出版市场上古籍普及图书的基本类型,认为古籍普及图书应该创新内容和形式,从而全新地呈现在读者面前。同时,文章以果麦文化、中华书局等出品的古籍普及图书为例,从创造宣传的亮点、呈现更完美的作品、形成良好的规模优势及与新兴媒体相结合四个方面分析古籍普及图书的策划创新与精品意识。

Research on the Control Effects of Several Insecticides on Wheat Aphids

[Objective] The aim was to determine control effects of the 6 insecticides and recommended the optimal doses. [Method] In 2014, the control effects of sophocarpidine, pymetrozine, beta-cypermethrin, acetamiprid, imidacloprid, and chlor- pyrifos on wheat aphids were tested, and every pesticide was designed with three doses in Shou County, Anhui Province, to explore the significance of differences on control effects. [Result] The results showed that the control effects of the 6 insecti- cides were satisfied, and the insecticides were safe on wheat. [Conclusion] During initial diseasing stage of aphid, it is recommended to use sophocarpidine soluble concentrate （1.5%）, pymetrozine water dispersible granule （50%）, imidacloprid wet- table powder （25%）, and acetamiprid wettable powder （5%）, and chlorpyrifos missi- ble oil （40%）, cypermethrin missible oil （4.5%） and imidacloprid wettable powder （25%） can be applied in peak-diseasing stage.

公版图书出版问题及对策研究

出版公版图书是对文化资源的再利用和对经典作品生命活力的不断延长,在文化传承中发挥着重要作用。然而出于降低成本、追逐热门、应对竞争等目的,出版社的一些不当处理造成了公版图书的出版问题。除此之外,在涉及汇编、合作的作品和民间作品中,公版与非公版图书间的版权边界易被忽视,逾越这些边界会导致侵权问题发生。如不妥善解决这些出版问题,公版领域的资源开发活动不但无法重塑经典,还会践踏和消耗优质内容。文章采用文献研究的方法,梳理已有研究资料,将公版图书的出版问题按一般性问题和侵权问题两类划分归纳,在此基础上搜集、补充、分析相关案例,并提出解决公版图书出版问题的措施。

In vitro Rapid Propagation of Ficus carica L.‘Masui Dauphine’

In this study, Ficus carica L. ‘Masui Dauphine＇ was used as the experi- mental material to investigate the effects of explant type, basal medium, hormone types and concentrations on in vitro rapid propagation of‘Masui Dauphine＇. Accord- ing to the results, the most suitable explants for in vitro rapid propagation of ‘Masui Dauphine＇ were axillary buds and the best medium was modified MS ＋ 1.0 mg/L 6-BA ＋ 0. 05 mg/L NAA ＋ 1.0 mg/L GA3 ＋ 20 mg/L sucrose ＋ 7 mg/L agar, pH 5.8. This study provided scientific basis for barge-scale cultivation of‘Masui Dauphine ＇.

Effect of Organic Ligands on Biological Availability of Inorganic Phosphorus in Soils

Citrate, oxalate, tartrate and malate were added into soils during the growthperiod of ryegrass to study the effect of different organic ligands on the release of variousinorganic P (Pi) fractions in a yellow-brown soil and a paddy soil. The results showed that oxalatewas most effective in promoting the release of total Pi in the yellow-brown soil and tartrate in thepaddy soil. The dominant Pi fractions released from the yellow-brown soil were calcium phosphate(Ca-P) and aluminum phosphate (Al-P) and those from the paddy soil were iron phosphate (Fe-P) andreductant soluble phosphate (O-P) mobilized by tartrate. Phosphorous-mobilizing capability oforganic acids in the yellow-brown soil revealed the following order: oxalate > citrate > malate >tartrate. In the paddy soil, the order was tartrate > citrate ≈ oxalate > malate. It wasdemonstrated that organic ligands were different in their capabilities of mobilizing Pi and the sameorganic ligand showed also a discrepancy in mobilizing P in different soils. Although the additionof organic ligands into soils could increase the amount of P taken up by ryegrass, the more uptakeof P, however, was not only due to the more release of Pi, but also partly from organic P. In manycases, organic ligands promoted the release of the total Pi, while different fractions showeddifferent trends: some increased and others decreased.

Maltose Concentration by Ultrafiltration

[Objective] The aim was to study on effect of maltose concentration by ultrafiltration.[Method] 40% and 15% maltose syrups were concentrated using ultrafiltration membranes at molecular weight of 6 000 Da in order to study on concentration effect of maltose and restoration effect of membranes property through backflushing.[Result] When 40% maltose was concentrated with the membrane,membrane flux weakened rapidly and pores blocked.In contrast,when 15% maltose was concentrated with the same membrane,the membrane flux was high and weakened very slowly.Dextrose equivalent(DE) and luminousness changed from 43% and 91%T before filtration to 50% and 98%T after filtration,respectively.[Conclusion] The research provides a practical method to improve transparency of maltose products and extend quality guarantee period.

The Production of the Sequence -UI- by Francophone Learners of English

This paper considers the renderings of the sequence -UI- by Cameroonian, Gabonese, and native French users learning English with the view to finding out whether French users speaking different L 1s pronounce this sequence in different or similar ways. The data were recordings of items containing -UI- and the contrastive method of analysis was used. It was found that this sequence is rendered in two ways by the learners. Besides, different L2 French-speaking learners tend to pronounce it in the same ways and so do L2 and L1 French-speaking learners. It can therefore be hypothesised that Francophone speakers tend to draw more from French when they speak English than from their respective L 1s.

Influence of Agricultural Inputs on Growth and Yield of Jatropha curcas （L.） in Cameroon

A study was carried out in the Northern region of Cameroon to assess the influence of fertilizers （chemical fertilizer NPK （15-20-15 w/w/w） or cow dung） on the growth and yield ofJatropha curcas from four origins namely Cameroon, Senegal, Tanzania and Mozambique. The experimental design was factorial with 4 origins×3 fertilizers×8 month durations. After planting, growth parameters and dendrometric measurements were carried out monthly during eight months. Data were analyzed using a Statgraphics program and Duncan test. The results showed that plant of Tanzania and Mozambique origin had higher germination rate in field 75% and 69.5%, respectively. The survival rate of transplants was 100% for Cameroon origin and 98.48% for Senegal origin. NPK and cow dung significantly （P 〈 0.05） increased the growth parameters height, diameter, number of ramifications, leaves and fruits of Jatropha curcas. In addition Jatropha from Cameroon origin exhibited the highest growing conditions and high fruit yield, then highlighting its potential for the biofuel program of the country. But significant improvement needs to be done, particularly on the level of fertilizer needed.

Convective heat and mass transfer effects in three-dimensional flow of Maxwell fluid over a stretching surface with heat source

Heat and mass transfer effects in three-dimensional flow of Maxwell fluid over a stretching surface were addressed.Analysis was performed in the presence of internal heat generation/absorption. Concentration and thermal buoyancy effects were accounted. Convective boundary conditions for heat and mass transfer analysis were explored. Series solutions of the resulting problem were developed. Effects of mixed convection, internal heat generation/absorption parameter and Biot numbers on the dimensionless velocity, temperature and concentration distributions were illustrated graphically. Numerical values of local Nusselt and Sherwood numbers were obtained and analyzed for all the physical parameters. It is found that both thermal and concentration boundary layer thicknesses are decreasing functions of stretching ratio. Variations of mixed convection parameter and concentration buoyancy parameter on the velocity profiles and associated boundary layer thicknesses are enhanced. Velocity profiles and temperature increase in the case of internal heat generation while they reduce for heat absorption. Heat transfer Biot number increases the thermal boundary layer thickness and temperature. Also concentration and its associated boundary layer are enhanced with an increase in mass transfer Biot number. The local Nusselt and Sherwood numbers have quite similar behaviors for increasing values of mixed convection parameter, concentration buoyancy parameter and Deborah number.

“翻译是一门手艺”——青年翻译家李继宏访谈录

李继宏,生于1980年,祖籍广东,青年翻译家。《纽约时报》《中国日报》专访人物,英国伯明翰大学莎士比亚研究所、美国加州大学尔湾分校访问学者。已出版百万级畅销译著《追风筝的人》《与神对话》《小王子》《老人与海》《傲慢与偏见》等,译作涵盖小说、散文、社会学、经济学、哲学、宗教等多个领域。李继宏为果麦公司签约翻译家,与文坛包装高手路金波近年多有合作。

刍议图书的新媒体矩阵营销策略

Counselling for Toads:A Psychological Adventure这本英国心理学读物在2013年和2014年分别有两个不同译名的版本进入中国市场,但均反响“惨淡”。果麦文化打造的版本于2020年8月上市,截至2021年8月底,已加印22次,累计销售205万册,目前仍以日销5 000册的速度持续破圈,一度连续5个月登顶开卷畅销书榜单。文章通过分析《蛤蟆先生去看心理医生》的营销路径,梳理果麦文化的图书新媒体矩阵营销策略,进而为出版业图书新媒体营销提供有益借鉴。