We studied the information search behaviors of Chinese consumers of miniature automobiles. First, we identified the main sources where consumers acquire or seek information about miniature automobiles and discussed th...We studied the information search behaviors of Chinese consumers of miniature automobiles. First, we identified the main sources where consumers acquire or seek information about miniature automobiles and discussed their extent of information search. Then, based on logistic regression and optimal scaling regression of statistics, we studied the influences of characteristics of consumers of miniature automobiles on the extent of information search and on Internet usage. The results indicate that consumers often utilize four sources to obtain information about miniature automobiles. The dominant information source for consumers is their friends/family, followed by dealers, newspapers, and TV. Age, occupation, education and income significantly affect the extent of information search, but gender and city of residence do not have significant impacts. Age, city of residence, occupation, education and income produce significant influences on Internet usage. Gender has an insignificant influence on whether a consumer uses the Internet to search for information.展开更多
The article analysis the external market environment and the situation of requirement and the competitor in market of office building with the same rank and the same type according to market research, the aim is to re...The article analysis the external market environment and the situation of requirement and the competitor in market of office building with the same rank and the same type according to market research, the aim is to research the whole processing operation and management, including making the marker orientation, confirming and finding the potential lesse making the rent plan, negotiating and signing the contract.展开更多
基金the Natural Science Foundation of China ( No. 70472016).
文摘We studied the information search behaviors of Chinese consumers of miniature automobiles. First, we identified the main sources where consumers acquire or seek information about miniature automobiles and discussed their extent of information search. Then, based on logistic regression and optimal scaling regression of statistics, we studied the influences of characteristics of consumers of miniature automobiles on the extent of information search and on Internet usage. The results indicate that consumers often utilize four sources to obtain information about miniature automobiles. The dominant information source for consumers is their friends/family, followed by dealers, newspapers, and TV. Age, occupation, education and income significantly affect the extent of information search, but gender and city of residence do not have significant impacts. Age, city of residence, occupation, education and income produce significant influences on Internet usage. Gender has an insignificant influence on whether a consumer uses the Internet to search for information.
文摘The article analysis the external market environment and the situation of requirement and the competitor in market of office building with the same rank and the same type according to market research, the aim is to research the whole processing operation and management, including making the marker orientation, confirming and finding the potential lesse making the rent plan, negotiating and signing the contract.
