大学生标签性消费行为分析

大学生标签性消费,是指大学生通过独特和别致的消费来展示自己的气质个性、兴趣特长、价值取向和身份地位,以取得引人注目的效果。它主要是由来自商品的吸引力、大学生自身状况的推动力和外界环境的影响力造成的。

大学生日常生活维度消费行为研究

大学生作为当今社会的特殊消费群体,他们的消费观尚未成熟,导致他们在生活中消费出现一些不良消费行为,如符号消费、标签消费、网络消费等,致使他们的消费出现从众性、攀比性、炫耀性等消费特点。从日常生活维度研究大学生消费行为有着重要意义,它可以引导帮助大学生树立科学理性消费观。

基于多源大数据的卷烟消费热力分析模型探索

当前我国烟草市场行业内部数据完整,但商业市场数据的分析,更多的是将信息简单堆叠,进行基本的统计和查询,缺乏深入分析;在应用层面外部数据的支持也缺少成熟应用,外部数据与烟草数据的融合存在关联性不高,融合性较差等问题。本文通过基于网格化的烟草销售热力分析,将多源数据体系与烟草销售数据相结合,实现卷烟消费可视化呈现,为烟草企业进行卷烟或非烟精细化运营提供数据支撑。

现代语境下的广告图像对中国受众的影响

广告通过图像改变我们的生活观念和生活方式。含有消费主义思想的广告在中国当代社会产生不利影响,通过建构中国的品牌符号系统能抵消消费主义观念对当前中国百姓传统观念的冲击。

Biodynamic Practices, Eco-label Wines and Millennial Consumers

Abstract： The objective of this study was to provide insights on the motivations behind the decision of biodynamic producers in the United States to shift to biodynamic practices in the vineyard and winemaking process. The second objective of the study was to evaluate the perceptions of the consumers regarding eco-label wines, with a direct focus on the attitudes of millennial generation. Two surveys, one directed to biodynamic producers in the United States and the other to a group of Californian wine consumers were distributed during spring and fall of 2010. Findings from the first survey reveal that biodynamic producers are engaged in biodynamic practices out of socially motivated reasons rather than economic factors. Results from the consumer survey suggest a generally uninformed generation of consumers about eco-label wines and particularly about the practices associated with these products. This lack of information heavily influences their behavioral decisions and attitudes and points out to the critical need for consumer education.

罗克韦尔ControlLogix系统在炼铜转炉生产自动化过程的应用

简单介绍了谦比希铜冶炼公司炼铜转炉的生产流程以及Rockwell公司ControlLogix控制系统主要特点,详细描述了如何利用ControlLogix系统冗余功能实现转炉控制系统的稳定可靠运行;利用生产者和消费者标签功能实现控制DCS控制器与远程PLC的快速稳定的数据传输;使用顺序控制流程图实现转炉停送风的自动控制;如何实现远程控制转炉送风机。实践证明,由ControlLogix系统组建的转炉控制系统完全满足转炉生产的需要,实现转炉生产高度的自动化。