中国刮起CI战略旋风

中国刮起ＣＩ战略旋风郭昀Ａ．南起的风进入９０年代，从沿海特区兴起了一股企业形象旋风，一些企业纷纷导入风靡全球的ＣＩ战略，从经营理念、企业名称、商号、信封、服装、信签、招牌、企业行为等等都统一重新布置设计，突出企业的整体形象，而不是仅仅局限在产品形象，...

Promotion of Industrial Development through Combination of Standards with Intellectual Property Strategy

The combination of standards and IPR (intellectual property rights) plays a key rolein industrial development in the knowledge economy era.This paper analyses the effects andchallenges that inclusion of IPR into standards brings to our industry.The paper concludes withsome advice on how to promote our industries.

Strengthening Protection Of Proprietary Intellectual Property Rights and Implementation of Technology Standard Strategies

This article focuses on the current situation in technical research and development （R＆D） and proprietary intellectual property rights （IPRs） in China. Based on the situation of Far East Cable Company, it analyzes the significance of strengthening the protection of proprietary IPRs and implementing a strategy for technology standards and then discusses the actual work and future arrangement of proprietary IPRs and technology standard strategies. It points out that the enhancement of proprietary IPRs protection and implementation of technology standard strategies is the only way for enterprises to remain competitive.

Implementation of Standardization and Intellectual Property Strategy

Inclusion of intellectual property in standards brings importantchanges to the global competition model.Based on the furious international circumstances,Outline of the National Intellectual Property Strategy was published in2008,indicating the strategic direction of intellectual property involved in standards.This article analyzes relative items from innovation and standard strategy implemen-tation aspects,and makes some suggestions.

Reflection on Enterprise Standardization Innovation under New Circumstances

Nowadays with the developmental theme of ＂knowledge economy and information network＂, technical standards increasingly become a vital means of the economic globalization competition. In the global market strategy of ＂whoever sets standards wins the market＂, it is the technological leaders that as relevant standards developers take the initiative on the world market. Therefore, from mainly addressing the universality and interoperatability of product parts in the past, technical standards have been respected as the new technical concept and gradually become the commanding height of the industry competition.

1＋1=？

2006年就要结束了，《照明设计》（Professional Lighting Design）登陆中国也马上要跨入第4个年头。回顾杂志和照明这个行业的成长历程，我们曾无数次为这个行业取得的成绩而喜悦，也曾无数次强调照明这个行业的重要性和独立性。值得高兴的是，现在有越来越多的业主、建筑师和室内设计师开始认识到照明的重要作用，在很多项目中照明所扮演的角色也越来越显著。