新媒体时代动态化标识艺术的视觉审美与革新

标识设计是独特的视觉语言与符号表现,通常会用浓缩性的图文符号传达特殊的意义,传递信息载体的精炼表达形式,也是艺术不断进步所体现的设计语言形式。标识艺术与时代的进步一脉相承,新时代动态化标识设计更具有运动符号化的特点,也很符合现代设计的美学思维和传达需求。随着新媒体时代的发展,标识设计动态化创新的呼声越来越高,而创新也成为标识艺术不断前行的必经之路。当下的标识艺术又进入了新媒体时代和新视觉设计的交叉阶段,新媒体时代的动态化标识艺术也应该承载更多的视觉创新和文化内涵。

高校公共标识导向系统研究

目前各大校园形象建设深入人心,中国进入了高校校园更新和城市建设的高峰时期。校园环境的引导标志是城市形象的反映。一个合理的导标系统可以有效地传播信息,为公众服务,为校园提供良好的环境秩序和社会活动规范。公共指导体系的作用越来越有必要,甚至现在指导系统不可分割的一部分,现代大学制度的形象,促进更高的概念,证明了学校文化具有重要的作用和意义。由于许多高校公共识别导航系统的理论研究尚不完善,在许多高校校园空间导向系统设计中存在着许多问题,强调其操作能力和实际价值。

Adorno on Art as Expressive Language

Adorno suggests that art is an essentially expressive language since it is the imitation of natural language. Adorno＇s language thought is derived from Benjamin＇s extensive language theory in which Benjamin claims that all things including human being have languages. The telos of art＇s expression is expressing what the repressed things and human long for speaking. The authentic art preserves the trace of primordial human＇s instinct： mimesis. Through the subject miming the object in the expression of art, the real cognition is realized. According to this model, we can ascertain that artist is the real epistemological subject, the ＂collective subject＂ is factually the speaker of the expression and the epistemological objet which is primary in the production of art. Since art is a language, the standard of art is truth-false, and therefore, the truth content is the criterion of authentic art. Negativity is the core character of truth content.