Methodology of Fashion Merchandising by Modularization Operation Management

Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy.

CEPA概念落户申城

香港部分商品零关税进入内地的政策实施以来，不仅激活了香港的经济，也为内地带来了商机。近年来，内地的“CEPA概念商场”可谓遍地开花，“香港免税商品”成了招揽顾客的金字招牌。货真价实的香港产品赢得消费者的认同，成了CEPA概念商场生命力的一大关键。