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欧时力女装在西安地区销售现状调查与分析
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作者 王梅 徐军 《山西纺织服装》 2013年第1期25-28,39,共5页
企业的生存发展主要受经营战略、竞争优势、企业形象、企业制度、企业规模等诸多因素的影响。本文主要从市场需求、品牌竞争力、消费者满意度的角度出发,分析欧时力女装的竞争优势和品牌形象。首先以问卷的形式探索调查欧时力女装在西... 企业的生存发展主要受经营战略、竞争优势、企业形象、企业制度、企业规模等诸多因素的影响。本文主要从市场需求、品牌竞争力、消费者满意度的角度出发,分析欧时力女装的竞争优势和品牌形象。首先以问卷的形式探索调查欧时力女装在西安地区的销售现状,然后使用SPSS17.0软件对数据进行全面的、详细的统计分析,为欧时力女装了解市场状况,制定相应的品牌战略提供依据。 展开更多
关键词 竞争优势 品牌形象 欧时力 SPSS
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欧时力
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《中国服装(北京)》 2002年第5期30-30,共1页
关键词 意大利 OCHIRLY品牌 广州市 欧时力实业有限公司 品牌运作
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广州:你要名牌还是价钱?
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作者 晶晶 刘子文 《中国服装(北京)》 2003年第17期80-81,共2页
消费价格介乎于高档与低档之间的中档,特别是中高档价位的消费者的尴尬是不为外人所道的。手头上有点小钱,能买点什么。可是真正的名牌还是不能经常消费,可是当下的小资们却又是不甘于消费非名牌的。于是,在这当口,那些有点知名度... 消费价格介乎于高档与低档之间的中档,特别是中高档价位的消费者的尴尬是不为外人所道的。手头上有点小钱,能买点什么。可是真正的名牌还是不能经常消费,可是当下的小资们却又是不甘于消费非名牌的。于是,在这当口,那些有点知名度的、模仿国外大品牌运作方式的国内设计师品牌都冒出头来了。好不容易才熬出头来啊! 展开更多
关键词 广州市 名牌 欧时力 丝蒂玛 服装品牌
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Comparison of the spatio-temporal dynamics of vegetation between the Changbai Mountains of eastern Eurasia and the Appalachian Mountains of eastern North America 被引量:3
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作者 GUO Xiao-yi ZHANG Hong-yan +5 位作者 WANG Ye-qiao HE Hong-shi WU Zheng-fang JIN Ying-hua ZHANG Zheng-xiang ZHAO Jian-jun 《Journal of Mountain Science》 SCIE CSCD 2018年第1期1-12,共12页
The Changbai Mountains and the Appalachian Mountains have similar spatial contexts.The elevation,latitude,and moisture gradients of both mountain ranges offer regional insight for investigating the vegetation dynamics... The Changbai Mountains and the Appalachian Mountains have similar spatial contexts.The elevation,latitude,and moisture gradients of both mountain ranges offer regional insight for investigating the vegetation dynamics in eastern Eurasia and eastern North America.We determined and compared the spatial patterns and temporal trends in the normalized difference vegetation index(NDVI)in the Changbai Mountains and the Appalachian Mountains using time series data from the Global Inventory Modeling and Mapping Studies 3^(rd) generation dataset from 1982 to 2013.The spatial pattern of NDVI in the Changbai Mountains exhibited fragmentation,whereas NDVI in the Appalachian Mountains decreased from south to north.The vegetation dynamics in the Changbai Mountains had an insignificant trend at the regional scale,whereas the dynamics in the Appalachian Mountains had a significant increasing trend.NDVI increased in 55% of the area of the Changbai Mountains and in 95% of the area of the Appalachian Mountains.The peak NDVI occurred one month later in the Changbai Mountains than in the Appalachian Mountains.The results revealed a significant increase in NDVI in autumn in both mountain ranges.The climatic trend in the Changbai Mountains included warming and decreased precipitation,and whereas that in the Appalachian Mountains included significant warming and increased precipitation.Positive and negative correlations existed between NDVI and temperature and precipitation,respectively,in both mountain ranges.Particularly,the spring temperature and NDVI exhibited a significant positive correlation in both mountain ranges.The results of this study suggest that human actives caused the differences in the spatial patterns of NDVI and that various characteristics of climate change and intensity of human actives dominated the differences in the NDVI trends between the Changbai Mountains and the Appalachian Mountains.Additionally,the vegetation dynamics of both mountain ranges were not identical to those in previous broader-scale studies. 展开更多
关键词 Changbai Mountains Appalachian Mountains Vegetation dynamics Vegetation index Climate factors Human activities
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